The Rock Rebel Update

Sergei Sviatchenko for Premium by JACK & JONES

Sergei Sviatchenko’s collages meld Surrealism and Constructivism, with architecture as a clear visual reference. “My works explore everyday objects with the use of photography and collage elements, which are turned into scarp contoured, sculptural expressions” he says. Sviatchenko ventured into fashion with the project Close Up and Private back in 2009, and has now joined forces with Premium by JACK & JONES to create a classic and contemporary kit for the stylish man.

The limited-edition set covers all the essentials of man’s sartorial needs, including a tie, belt, shirt, cardigan, socks and trousers, all matching playfully with the theme of “The Rock Rebel Classic and Contemporary”. Light years away from the rugged-jeans-and-leather-jacket rocker look, Sviatchenko’s box set takes its cue from a mid-Sixties British Invasion. The kit, which comes in a convenient box designed by Sviatchenko, seriously simplifies things as far as getting dressed go. Mix any items from the kit and you just can’t go wrong – a perfect gift for any fashion forward dude. Get your hands on one of these limited edition boxes by sending an email with you clothing and shoe size to


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