The latest chapter in Absolut Vodka’s legacy of collaborative creativity is a film made by cult Brazilian comic book artist Rafael Grampá, which was debuted at the Made Space in Berlin in March this year. The three-minute clip includes all of Grampá’s stylistic graphic signatures, but there was a difference in his process this time – aspiring artists from around the world were invited to submit their own ideas for Grampá to incorporate into the final execution. The film itself also features a soundtrack from Marcio Chavemarin, the producer of the soundtrack (www.croacia.tv), who also happens to be in a band with the comic book artist.
To find our more about the project check out Absolut’s Facebook page, and here a bit more about the project from the artist himself here:
Sleek: This is a different way of working for you, inviting people to give you ideas for the story. How did it work?
Rafael Grampá: For this project I created a universe, we showed some pieces of the story to people and they sent ideas, and then I chose the ones that would fit with the universe. In a project like this, you need to have control, if not you lose the story – It’s an exercise to put these idea through a filter.
Authors often say that good books write themselves, and they never know how they will end. Was that true in this case?
The first thing I created was the ending – when you open your universe, you have a lot of layers. It’s a film, it’s not about the storyline but about the concept, characters, atmosphere. We opened it and asked for some things that they could help with and start thinking about and sharing. The important thing was for people to be inspired and put pen to paper.
Were you surprised by what came in?
Surprised? Man, there were thousands of idea. It was amazing, really good drawings and idea. For the people, they had some information to create their vision of the story. If we didn’t use these ideas, they still exist.
Who are your heroes?
I like artists who are always reinventing themselves, like Jamie Hewlett from Gorillaz, he’s a survivor, he influenced the medium a lot. The same guys who worked on Gorillaz – Red Knuckles – are working on this project.
What kind of reactions are you expecting from the film?
I’d like people to see this as a statement about my personal work. I want this project to reach most people it can reach – its an art piece. I’d like people to be influenced to create their own things.
Graphic art was an underground for a long time, but now it’s much more acceptable. What do people say to you when you tell them what you do?
There was a stigma, for sure. I tell people I do comic books, but they say, “you work with what? What to you do to make money?” [Laughs]. It’s not a young medium, but it’s not an old one – compared with music, comic books are really new. A lot of talented people bring their ideas to comic books, as a way to share ideas and tell stories with really deep content. Today, Hollywood has been saved by comic books.
Are there any great works of literature you would like to turn into graphic novels?
I like the dirty, crooked things like Bukowski…