“Buy less, choose well, make it last” – Vivienne Westwood
With an increasing consciousness about climate change and human rights comes a long-awaited change in fashion, with ever more designers turning towards sustainable production and organic materials. Take a look at five brands that are merging sustainability with fashionability.
Everyday essentials, beautifully designed and ethically made, what else do we need? New Zealand brand KowTow uses 100% fair trade certified cotton and documents the entire production ‘from seed to garment’.
Veja doesn’t advertise which enables fair remuneration for producers and farmers, but once you stumble across this French brand, it will be hard to forget. It offers amazing Scandinavian design inspired trainers and accessories, with a special vegan range. Being very transparent about their production, they source most materials ethically and follow fair trade regulations.
Another brand that encourages us to consume consciously. The name says it all – ‘Freedom of animals’ is fully a 100% vegan initiative that doesn’t use leather and favours eco-friendly production. Cruelty-free and sleek designs are even named after the orphaned elephants.
FEIT was born as a reaction to extreme consumerism and mass-production, moving towards sustainability and longevity. Each product is hand-crafted using natural materials resulting in modern, minimal and luxurious shoes.
Another example of how comfort, style and ethics can go hand in hand. Sizzu offers affordable clothes made with eco-friendly materials and recyclable packaging. Their aim is to minimize carbon footprint from shipping by production and manufacturing in the same place.
Written by EWA PONIATOWSKA