Back in 2000 Louis Vuitton filed a lawsuit against Supreme after the New York-based Streetwear brand launched a skateboard deck incorporating the Supreme logo into Louis Vuitton’s trademark pattern. Only two weeks after the deck was released, Louis Vuitton, according to Complex, demanded immediate removal of the decks and to have the remaining decks burnt.
Now almost two decades later, Louis Vuitton and Supreme seem to have buried the hatchet as a new collaboration between the two is rumored, after a sweater mixing the two logos was recently spotted at a Louis Vuitton casting. Shortly after this, Louis Vuitton’s art director, Kim Jones, posted and then deleted a picture of a Supreme sticker on top of the LV pattern.
Even if the collaboration is happening or not, this illustrates how far Supreme has come within the high-end industry and how luxury brands are changing their attitudes towards street- and sportswear.
In addition to the news of the possible upcoming collab, Louis Vuitton has also just unveiled their SS17 campaign Series 6. The campaign was shot by Bruce Weber and starrs break-through actress Sasha Lane alongside fellow actresses Michelle Williams, Jennifer Connelly and models Natalie Westling and Rianne van Rompaey.
See the new campaign video below:
Written by Nathalie Francois