Raf Debuts His First Campaign for Calvin Klein

 

Image courtesy of Calvin Klein
Image courtesy of Calvin Klein

 

Calvin Klein has released its brand new campaign under Raf Simons, mere days before his highly anticipated first NYFW show as chief creative officer of the brand. Shot by Willy Vanderperre and styled by Olivier Rizzo – both long-time collaborators – the campaign is loyal to Raf’s signature style of mixing fashion with art.

The campaign is minimalistic in its approach, featuring semi-naked models in white and navy against the backdrop of artwork by Richard Prince, Andy Warhol and Raf’s favourite, Sterling Ruby.

In a photo posted on Calvin Klein’s Instagram, Raf says of the campaign, “It’s a celebration of Calvin Klein’s iconic underwear and jeans; acknowledging their status as pop and showing them in the world of art.” British graphic designer Peter Saville has redesigned the signature Calvin Klein logo into capitals under Raf’s direction.

Raf is awfully clever at drawing parallels between fashion and art; his first collection for Dior was inspired by Gerhard Richter and Sterling Ruby’s paintings. If this campaign is any indication, we couldn’t be more excited for his upcoming Calvin Klein show.

 

Image courtesy of Calvin Klein
Image courtesy of Calvin Klein

 

 

Image courtesy of Calvin Klein
Image courtesy of Calvin Klein

 

 

Image courtesy of Calvin Klein
Image courtesy of Calvin Klein

 

 

Image courtesy of Calvin Klein
Image courtesy of Calvin Klein

 

Image courtesy of Calvin Klein
Image courtesy of Calvin Klein

 

 

 

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