It’s hard to ignore everything that’s going on in the world right now, and as a result, even fashion brands are getting political in their new campaigns. Latest to join the force are mega brands Diesel and Nike, fighting to bring back solidarity and prove that this is not the end of empathy.
DIESEL’s “MAKE LOVE NOT WALLS”
Yesterday Diesel launched their latest campaign entitled “Make Love Not Walls“, shot by iconic fashion photographer, David LaChapelle, in his characteristic over-the-top aesthetic. Aiming to break down the barriers between us and overcome discrimination, the campaign is taking the metaphor literal by showing a wall breaking down, uniting the different sides in a rainbow coloured diverse new world of love. “At Diesel, we have a strong position against hate and more than ever we want the world to know that, to use our voice for good, love and togetherness is crucial in creating a society we all want to live in, and the future we all deserve”, says artist director at Diesel, Nicola Formichetti.
Alongside the campaign, a huge multicoloured inflatable tank will tour around London, Milan, Shanghai, Tokyo, New York, and Berlin, to spread the good message and the love.
Nike recently released a new campaign entitled “Equality”, starring athletes as LeBron James, Serena Williams and Gabby Douglas, sending a message of equality and solidarity by focusing on the values of “good sportsmanship” and how worth and skills should outshine colour. Already immediately after Trump’s immigration ban, Nike’s CEO, Mark Parker, send out a statement saying: “Nike believes in a world where everyone celebrates the power of diversity. Regardless of whether or how you worship, where you come from or who you love, everyone’s individual experience is what makes us stronger as a whole”.
For more information and how to become part of the good cause, check out Nike’s “Community Impact” here.