Zürich Now

Get to know 3 of Switzerland's most promising young fashion labels

Last week’s news revealed that Demna and co. of Vetements will be moving their studio headquarters from Paris to Zürich, Switzerland. The surprising move from the nonchalant French fashion capital to the clean-cut Swiss city had the industry slightly confused. SLEEK, however, has noticed some talented designers that hail from the scenic land, not normally known for its style credibility. Mode Suisse presented some of these fresh young bloods to showcase what the Swiss can do. Here are three of our favourites.

Julia Seemann

Julia Seemann’s mix-and-match approach has been taking over our Instagram feeds. As well as at Mode Suisse, the designer also shows at Berlin Fashion Week and we spotted her ’80s inspired AW17 collection in both London and Paris showrooms, too. Easy to wear fabrics like denim, leather, jersey and plaid are mixed with super glam, blinged-out earrings and PVC boots – which is why the likes of Kim K and Kehlani have been early adopters of the Swiss designer. We want every look too!


Zürich-born Julia Winkler presents seriously chic pieces in a tight colour palette of black and grey. Her unfussy AW17 collection perfectly mixes sharp tailoring with looser draped cuts that feel like the uniform for an intimidatingly cool art curator – which is basically our dream aesthetic. Winkler’s luxe fabrics and timeless silhouettes are something to keep an eye on.


Karin Wüthrich and Matthias Fürst are the designers behind the label WUETHRICHFUERST. Their AW17 collection is as fresh as their approach to designing: rather than creating a new theme each season, they refer to collections as small series within a wider concept that gradually develops. Matthias’ graphic design background is evident in the digital prints that give an already complex collection even more depth. Glossy PVC and chunky acrylic tags add a tough edge to the galactic prints and layered panels.

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