Eckhaus Latta’s SS17 Campaign Features Couples Having Sex

Korean photographer Heji Shin shoots various couples caught in the act

Eckhaus Latta have released their SS17 campaign shot by Korean photographer Heji Shin, featuring real couples having actual sex. You can see the campaign on their website, after confirming that you are over 18 due to the explicit content.

Despite pushing the boundaries of a typical fashion campaign (see our favourite banned campaigns here), the campaign still seems to be largely influenced by the male gaze. Although the campaign was shot by a female photographer, the sex acts are depicted from a largely masculine point of view. The sex acts that occur between the female couples are seemingly PG, whereas a gay couple is pictured during penetrative sex.

The New York and LA based brand from Mike Eckhaus and Zoe Latta are best known for their non-commerciality and gender-fluid clothing. You can read more about them in our interview with the pair here.


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