Gucci’s Pre-Fall 2017 Campaign is Full of Soul

Photographer Glen Luchford shoots an all black cast for the latest Gucci campaign

Following a wild SS17 campaign, Gucci’s favourite photographer Glen Luchford shoots a new campaign entitled “Soul Scene” featuring an all black cast.

Alessandro Michele has been pushing for diversity at the Italian fashion house since his appointment as Creative Director, and the brand’s Instagram recently gave us a teaser of the casting direction for Pre-Fall. The new campaign is heavily influenced by the iconic ’60s photographer Malick Sidibé, who is best known for his black and white photographic works capturing the energetic atmosphere and vibrant Northern Soul dance-life in his native Bamako. The influence of Sidibé’s work can be seen across the colour-clashing dance floor looks and fun portraits. Perhaps Michele was inspired by last year’s exhibition at the Photographer’s Gallery, Made You Lookwhich was an exploration of black masculinity and Dandyism.

Check out the campaign images below:








glenn o'brien
Remembering American Writer Glenn O'Brien