“I’m definitely into poetic; not ironic” – Lindsay Jones
Músed’s founder Lindsay Jones is a New York designer who always trusts her instincts. Upon having discussions on making fashion that might deal with politics, she was strongly advised not to do it. But led by a gut feeling, that’s exactly what she did. Born out of Jones’s love for sculpture and insight into our society’s rapid changes, Músed is the NYC label that’s bringing a dash of poetry back into fashion. “As much as I also love when brands play with irony, I’m more into this sense of poetic naivety sensibility,” Lindsay says. “I’m definitely into poetic; not ironic.”
Yet for her, poetic doesn’t have to mean enigmatic. For instance, the SS17 collection features garments with the statements “Handle with Care” and “God is Love” stitched across bust-lines, and a choice of see-through dresses and body suits. Whereas her AW17 collection features orange hoodies with the slogan “Don’t Fuck with Us/Don’t Fuck without Us”, and slouchy dresses and trousers that allow for multiple ways of styling.
Poetry and rebellion is a combination that runs through the young label’s other collections. To shoot her AW16 launch campaign, Lindsay crashed the Metropolitan Museum of Art while appropriating Calvin Klein’s campaign. The final piece is a 2-minute featurette with some of New York’s most interesting emerging models and artists such as Richie Shazam, Daniela Czenstochowski and Eloisa Santos.
Other up-and-coming artists and models who have worked with her include Seashell Coker, Maya Monés and @yung.merlot. “Personally, I cast through the internet, Instagram and the scene,” she says. “Many of the models I’ve worked with have blown up overnight – they all have such interesting personalities. I have modelled before too and can see how luckily things have changed and become more egalitarian.”
Besides modelling, Lindsay also acts; Larry Clark’s “Marfa Girl” being one of the films she’s been in. But fashion is her true passion. The designer has already shown her three collections at NYFW and there’s no signs of slowing down.
See below for Músed’s SS17 and AW17 collections. For more info visit músed.com