Petra Collins, Dakota Johnson and Hari Nef Star in Gucci’s New Ethereal Fragrance Campaign

The trio of ladies shine in the images for Gucci's newest fragrance, Bloom.

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Earlier this year it was announced that Petra Collins, Dakota Johnson and Hari Nef would be the faces of Gucci’s new perfume Bloom. After endless teasing, the day has finally come for fans to view the dreamy advertisements themselves. Following a killer AW17 sci-fi campaign, Glen Ruchford has once again captured the essence of Gucci in the new set of images. This is Alessandro Michele’s first perfume campaign with Gucci, and in his own words, “The vision of the campaign is the idea of urbanity and how a fragrance can be a way to travel to a place that does not exist, which is purely imaginary. It is the surreal idea to wear a garden.” 

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To view a teaser for the campaign video and for all purchasing info, please visit Gucci’s campaign website

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