Prize-Winning Designers Take Over Paris

We shot three brands who have been applauded for their different approaches to design

Arthur Avellano, Wendy & Jim and Marine Serre are among a select few designers who have fought off competition to win some of Fashion’s most coveted prizes. Whether it’s hybrid latex, experimental art or LVMH-winning sporty romance, each of these brands has presented collections showing the future of fashion. Here we show the high achievers’ collections in a series of photographs taken on the streets of Paris.

Total looks, Arthur Avellano

ARTHUR AVELLANO

After studying at Ecole Superieur des Beaux Arts in Toulouse, Avellano was awarded best graduate collection at Who’s Next Tradeshow the same year. Masterfully working with latex, neoprene, leather and spandex his designs border on the androgynous and could definitely be categorised as fetish streetwear. Working with a special lab, Avellano created a hybrid latex with qualities of leather which meant he could cut classic silhouettes without losing the drape, His S/S 18 collection titled ‘’Chute Libre’’ was inspired by Joel Schumacher’s cult film ‘’Falling Down’’ with both focussing in on the frustration and disconnect from demands of modern society.

Total looks, Arthur Avellano
Total looks, Arthur Avellano

WENDY & JIM

Vienna-based Hermann Funkhauser and Helga Ruthner were both taught by Helmut Lang at the Viennese University of Applied Arts. Despite their brand celebrating their 20 year anniversary this year, they were only recently nationally recognised at the Austrian Fashion Awards, securing the ‘’Outstanding Artist Award for Experimental Fashion Design’’. Having released countless collections, alongside a successful career in TV costume design and producing the only perfume on the market with a 95% organic chemical makeup, Wendy & Jim completely break the norms of a typical independent fashion brand. Often showing their collections as works of experimental art, the AW 17 EXI(S)T presentation was an immersive showcase at the Ambassade D’Autriche in Paris.

Total looks, Wendy&Jim
Total looks, Wendy&Jim
Total looks, Wendy&Jim

MARINE SERRE

Having interned at Maison Martin Margiela and Christian Dior under Raf Simons, Marine Serre clearly caught the attention of Fashion’s big-guns from early on in her career. Her debut collection at Paris Fashion Week managed to impress the likes of Karl Lagerfeld, J.W Anderson and Nicolas Ghesquière as part of the meticulous LVMH judging panel. Since winning the prize, her AW17 ‘Radical Call for Love’ collection has been picked up by luxury retailers like Dover Street Market, Opening Ceremony and NORDSTROM Space. The beautiful garments carry sportswear cuts but are paired with 19th century Arabic and European silhouettes, offering a taste of Serre’s future elegance.

Total looks, Marine Serre
Total looks, Marine Serre
Total looks, Marine Serre
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