Ever involved with the art world, luxury champagne brand Ruinart have added to their long list of artistic collaborations with a new piece from Barcelona-based Jaume Plensa. The simple, yet elegantly crafted sculpture takes form as a human mosaic of letters and figures made from cut metal in Plensa’s signature style. Talking about the creative process behind the piece, Plensa mused, “You imagine the piece, but the piece becomes fantastic when the letter is the body”. Plensa is known for his works of art depicting silhouettes of human bodies, seated or kneeling, each evoking a sense that the “people” he creates are scrutinising the horizon they look on to. The crossover between Jaume’s subject choice and the meditative monastic practices becomes all the more fitting with knowledge that Ruinart’s founder was once a Benedictine monk.
The connection between fancy booze and fancy art has been longstanding at Ruinart, dating back to the 1890s and beyond. The new artwork draws inspiration from the work of Dom Thierry Ruinart’s writings on philosophy and the culture of his time. For this project, Plensa looked beyond the human form and delved into the written. In a video for Ruinart, Plensa elaborates on this — “each alphabet is of such extraordinary beauty. I believe it is the most accurate representation of a culture.” Converting the multilingual and multicultural works of the Ruinart founder into a stunning metal collage of Latin, Greek, Arabic, Hebrew, Chinese and Hindi letters and symbols, he creates a portrait full of poetry and symbolism that is integral to what Ruinart carry at their core.
At the base of the sculpture, two simple dates are inscribed like an encrypted message: 1729 and 2016. With this small but important detail, Plensa touches on the history of the company and its links with the modern day. With every piece of the metal painstakingly hand crafted over a five month period, the artwork is reflective of the time that goes into creating their champagne and the longevity of the Ruinart foundation.
The very limited edition Ruinart champagne box, complete with it’s own mini-rendition of the artwork, is available to purchase now.