In the midst of the current sneaker Renaissance, it can be hard to navigate the haze of endless drops, new releases and special editions. In amongst this chaos, truly head-turning designs can still grab our collective attention — and seem all the more special for their ability to stand out from the crowd. The latest innovation commanding our attention is the re-release of the legendary Adidas “Crazy” sneaker: a fashion distortion of the space- time continuum. The two new models, Crazy 8 ADV and Crazy 8 ADV PPK, share an aesthetic principle best described as “back to the future”. The sleek, ultra modern designs are an intelligent and elegant update of a classic ’90s style. The modernization of the mid-cut basketball silhouette has been done in a way that protects the classic style of the past, while ushering in the technology of the present. As a result, both designs look as appropriate for the court as they do for the moon. The Crazy’s signature bold, in your-face color and material have been swapped for elegant and minimalist materials and overlays. The taming of what was once an aggressive silhouette illustrates a refined, more mature approach to the mythology of the model.
The legend of the Crazy as the archetype of provocative, in-your-face footwear has been carried forward by the appointed “faces” of the footwear. Adidas Originals tapped hip-hop royalty 21 Savage, Playboi Carti and Young Thug to rep the the rebirth, channeling the full force energy of the latest generation of “rockstar” rappers. Such a well-curated group of poster children is only a further testament to Adidas Original’s razor-sharp awareness of the cultural landscape of its audience. The new Crazy models and their chosen mascots establish, once again, that Adidas is a company unafraid to break boundaries, push buttons and potentially alter dimensions.