A red carpet wouldn’t be a red carpet without a dash of red lipstick. For twenty years, L’Oréal Paris has been the Official Partner and Cosmetics Expert at the Berlinale, working with movie stars and beauty icons such as Jane Fonda, Andie MacDowell, Elle Fanning and Gong Li. To celebrate twenty years of making-over glitterati at the Festival, they have released two limited edition products fit for movie stars: a Color Riche lipstick in a luxurious crimson shade, “357 red carpet”, and X-Fiber Mascara, a two-coat mascara with a primer and topcoat for voluminous, vampish lashes, ideal for the silver screen.
And things can only get more glamorous with the opening of a L’Oréal Paris pop up store at Hackesche Höfe in the Rosenhöfe, Rosenthaler Strasse 36, where shoppers can treat themselves to L’Oreal Paris products for the first time at the Festival. Here, guests will also be able to delve further into the alluring world of L’Oréal by meeting beauty experts and participating in workshops. L’Oreal Paris products will also be available at the Berlinale Shop in a special Berlinale edition. Meanwhile, over at Potsdamer Platz, the mobile make-up studio returns for another year, providing red carpet makeovers to festival-goers. It’s time to get ready for your close-up, and L’Oreal want to help you get red carpet ready.