In 1953, Marlon Brando wore a pair of blue denim 501’s in film, ‘The Wild One,’ cementing their cult status for decades to come. Once the preserve of the workmen and ranchers, they were to become the uniform of the teenager and new generation of jean wearers was born. The denim clad youth quake eventually came to include rockstars, artists and are now a worldwide wardrobe staple with Levi’s as their supplier.
Legendary French designer, Yves Saint Laurent once said, “I wish I had invented blue jeans: [they are] the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity…” For over a century denim has come to represent democracy within the fashion world, the appeal of 501’s is universal. Their creation came to revolutionise the way we dress; breaking down the pre-existing sartorial fixtures of gender and class, becoming predominant fixture in both streetwear and high fashion. Levi’s are the original fashion rule breakers.
The fashion world owes a great deal to the brand which came to everyone from subcultural icons to scientists and this year, fashion’s favourite jeans turn 145 years old. Their anniversary is marked by a limited edition summer edition of the 501® with multi pastel-coloured buttons with an additional style for men in classic Levi’s red. Both of these styles will be available in light, mid and dark wash denim as both full length jeans and cut off shorts – just in time for the summer months.
In addition to the limited edition 501® release, Levi’s have also marked the invention of the Button Fly Jeans with a retro inspired slogan T-shirt emblazoned with, “Button Your Fly!” Giving you another chance to snap up some more of Levi’s wearable legacy.
The Levi’s® 501® Limited Edition for the 501® Day is now available on levi.com as well as in the Levi’s® stores.