For fashion-forward Berliners, the German capital’s fashion week is something of a non-event. Each season, Berlin PR execs work themselves into a frenzy to deliver fashion show invites, only for them to be promptly dodged without a second thought. And it’s not just that Berlin routinely fails to drum up a note-worthy FROW, it’s also a matter of what’s on show. Although Berlin has spawned some of fashion’s most exciting new brands — Ottolinger, GmbH and Dumitrascu, to name but a few —these labels prefer to show at more established fashion weeks, rather than trying their luck on home turf. For over a decade, it has felt like Berlin Fashion Week has been busy playing catch-up with its prestigious counterparts to really power ahead into the future, and make a name for itself.
Cast your eyes away from the runways and onto the streets, however, and it’s another story entirely. With the city’s enviable art and culture scene attracting creatives in droves, there’s no shortage of fashion influencers and avant-garde aesthetes stalking the Berlin streets. Combining vintage gems and a club-ready attitude alongside a healthy dose of streetwear — Adidas and Puma both hail from Deutschland, after all — the capital has a idiosyncratic and instantly recognisable fashion language all of its own.
To showcase BFW’s street style highlights, we sent photographer Cassidy George undercover at this season’s hottest events. With privileged access to Hugo Boss’s after-show party, an industry dinner at shabby-chic eaterie Katerschmaus, and Virgil Abloh’s much-hyped DJ set at 808, George was able to capture the best and brightest of Berlin street style as well some celebrity sightings including, rapper Wiz Khalifa and model Winnie Harlow.