HUGO keeps it real

by & filed under Berlin, Berlin Fashion Week


The celebrities flown in for the presentation of “Reflection”, HUGO’s Autumn Winter 2013 collections – Edward Norton, Renee Zellweger and Pixie Geldof among them – may have been stellar, but they didn’t eclipse a show that was true to the brand’s eternal values of restraint and simplicity. For both men and women the palette was sober: mauve, grey, cream and black were dominant, through a bright red suit for him and her also provided a certain poppy fizz. The standouts for guys were a blazer with leather patches at the elbow, pocket and across the top of the back, donkey-jacket style, plus a series of  trenches and v-neck tanks, while some pretty print dresses for women lifted the mood. The press blurb for the collection talked about a counterpoint between the past and future, nostalgia and novelty, which is perhaps a ways of saying that with this show, HUGO offered an aesthetic that’s perfectly in keeping with what has always been the label’s strongest cards.

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