December 7th marked the official launch at the Soho House of The Beck’s Green Box Project in Berlin, where 4 lucky sleek readers received exclusive guestlist spaces for the special event. The Beck’s Green Box project has been established to inspire, support and encourage independent talent from art and design, fashion and music and to enable them, using advanced technology, to showcase their work globally via large green boxes placed in key locations in major cities around the world.
The event itself took place in a packed “secret room” located in the Soho House, where the audience made up an eclectic mix of art lovers, Berlin’s fashion crowd and geeky tech folk. Many had come especially for the presentations by two renowned visual artists LuckyMe and Reed + Rader, who created exclusive imagery for the event. FriendsWithYou also launched their virtual reality animation, which can be seen with your iPhone/iPad at the Brandenburger Tor until January 2nd. To view the work, just point your iPhone/iPad at the Brandenburger Tor 24 hours a day, 7 days a week until 2nd January 2012.
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