Considering the museum is intended to house items that are as close to timelessness as it’s possible for man-made objects to be, you might wonder why Prada’s “24h” museum, opening in Paris at 7am on Wednesday January 25, is defying the convention and redefining the notion of “pop-up” with such as short interval of opening. Perhaps best to pose that question to Prada (under whose auspices the museum is opening at the Palais D’Iéna), AMO, the thinktank operated by Rem Koolhaas, and the artist Francesco Vezzoli, who is tasked with curating each of its three spaces (themed respectively as historic, contemporary and forgotten).
The Milan-based, former Central St Martins’ artist has imagined a “non-existent museum” peopled with tributes to “the eternal allure of femininity though interpretations of classical sculptures that make reference to contemporary divas”. Given Vezzoli’s background in interdiscipinary work, combining visual arts, cinema and theatre, the event promises to be timelessly atemporal in the very newest of ways.
For 24hours only from 7am January 25 2012,
9 Place D’Iéna, 75016 Paris.
www.24hoursmuseum.com
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