Courtesy of MAX&Co x RÆBURN
SNAP. PACK. DEPLOY.
MAX&Co. and RÆBURN presented their joint collection for Fall/Winter at Milan Fashion Week, bringing together the aesthetics of both brands in a cohesive collaboration. RÆBURN stands for innovative and responsible design through the use of recycled and surplus materials, while MAX&Co., as its name suggests, represents maximum-impact looks with bold and experimental statements. Together, they introduced the collection titled SNAP. PACK. DEPLOY., a name that encapsulates its core concept: “Snap” refers to dynamism and practical snap fastenings, “Pack” highlights versatile and easily packable garments, and “Deploy” emphasizes readiness, functionality, and action. The aim of the collaboration was to merge functionality with expressive statement pieces. Materials such as waxed fabrics and water-repellent ripstop, parachute-inspired volumes, and military details define the collection’s utilitarian character. A muted color palette of khaki, stone, and black is energized by vibrant accents of orange and pink, creating a balance between practicality and bold design.
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Courtesy of Jérôme Dreyfus
Bohème-Chic as a Tote Bag
Jérôme Dreyfuss presents Joseph, a new Boho-chic tote bag that combines functionality with effortless French style. Available in two sizes, it features a spacious, basket-inspired leather design with thoughtful details, making it perfect for everything from city strolls to the office.
For the 2026 campaign, ’90s icon Helena Christensen stars, bringing timeless elegance and rebellious charm to the modern yet nostalgically inspired collection under the sun of Ibiza.
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Courtesy of ETRO
A Circular Evolution of Signature Codes
The ETRO Fall/Winter collection follows a circular, ever-evolving approach, revisiting signature elements like flou, prints, paisley, and British-inspired tailoring while continuously adding new details. Marco De Vincenzo blends tartans, trompe-l’œil scarves, feather trims, sequins, and fantastical embroideries to create a dynamic, playful narrative. The palette ranges from organic neutrals and blues to deep black, complemented by sturdy boots, Birkenstock suede mules, delicate handbags, and embroidered pouches. ETRO reinvents its codes season after season—always familiar, yet never the same.
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Courtesy of Brunello Cucinelli
Tailoring Meets Elegance
The Brunello Cucinelli Women’s Fall/Winter 2026 collection tells a story inspired by the British countryside, blending craftsmanship, high-quality materials, and natural fibers with subtle sophistication. Tailoring meets romantic-rustic elements, with classic British patterns like houndstooth, Tartan, and Prince-of-Wales checks rendered on jacquard, embroidered silk, lace, tweed, and shearling. The color palette is memory-driven rather than seasonal, while fabrics alternate between flowing, transparent textures and structured, dense materials.
Knitwear takes center stage, crafted with innovative techniques and premium materials such as mohair, sequins, and three-dimensional stitches, creating a harmonious balance of couture and everyday wear. Silhouettes range from maxi to mini and oversized to fitted, seamlessly bridging day and evening dressing. The collection emphasizes lightness, comfort, spontaneity, and a modern interpretation of soft tailoring.
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Courtesy of ARKET
Where Everyday Becomes Beautiful
Since the founding of the Swedish lifestyle label ARKET, the brand has explored the connection between design and emotion, the familiar and the unexpected. A carefully balanced tension between timeless continuity and the shifting rhythm of the seasons. This philosophy extends beyond fashion, shaping not only clothing but also objects and culinary concepts. The new Spring/Summer 2026 continues this narrative, bringing together materials, silhouettes, and flavors into a cohesive whole. At its core lies a considered selection of textures, forms, and tastes that highlight the quiet beauty of everyday life – making it both visible and tangible.
Find out more here.