M.I.A. is rocking it and rasing awareness for World Recycle Week in partnership with H&M. The sustainability initiative encourages shoppers to recycle unwanted clothing at H&M shops in exchange for store credit. In conjunction with the cause, the artist has released a promotional track as well as an accompanying collaborative video exclusively for the Swedish fast-fashion chain and its World Recycle Week campaign. The music video, entitled “Rewear It,” features the British singer along with an eclectic and international cast of inspirational people dancing around piles of fabric.
Watch now and bring your clothes to participating H&M stores from 18 to 24 April