Image courtesy of Louis Vuitton / Ludwig Bonnet
The rumoured collaboration between Louis Vuitton and Supreme was finally revealed today during the AW17 show. The partnership between the luxury house and streetwear king has stirred up some serious love/hate on Instagram. Louis Vuitton has previously collaborated with artists Takashi Murakami and Yayoi Kusama, but this collection, stamped with the skate brand’s famous logo, has got Paris Fashion Week buzzing.
Image courtesy of Louis Vuitton / Matthieu Dortomb
The distinction between streetwear and high-end fashion has become all the more obscure in recent years, thanks to brands such as Vetements, Hood by Air and Off-White making hoodies on the catwalk a regular occurrence. Louis Vuitton has kept some distance from the trend in the past, but this season Kim Jones fused elements of Vuitton’s classic luxury with Supreme’s bold logo and sporty shapes. The collection consists of monogrammed berets and relaxed tailoring, accessorised with a variation of shoulder bags and rucksacks emblazoned with Supreme’s signature red and white logo.
In an interview with WWD, Jones said that “You can’t have the conversation of New York menswear without Supreme right now.” It’s clear that the two brands have come a long way since the year 2000 when Louis Vuitton filed a lawsuit against Supreme after the brand released a skateboard featuring Vuitton’s trademark pattern. We predict that the alliance between two of the most recognisable logos in fashion will be a sell-out hit with consumers.
Image courtesy of Louis Vuitton / Ludwig Bonnet
To find out more check out the Louis Vuitton website.