Twenty years of Marcel Ostertag. The German designer studied in London before moving to Munich to launch his own label. At his 20-year anniversary show, Dancing Flowers, Marcel told us that, in the beginning, his work was much more experimental and not nearly as wearable as it is today. Winning international competitions with his debut collection back then provided the ultimate validation, proving to him that he had taken the right step.
We met Marcel at this anniversary show, held in a Munich garden. One of the sponsors was the brand glo, which he worked together with on this year’s Feel Your glo campaign. In this community-driven initiative, uninspired everyday routines are transformed into a unique interdisciplinary art project. For this co-creation, Marcel acts as the grand finale, translating a visual artwork by illustrator Danii Pollehn, originally sparked by a music track from DJ Marten Hørger, into an exclusive, wearable fashion piece.
Friends, family, and many familiar faces from the creative industry came together for the evening. As 31 looks graced the runway, the atmosphere was emotional. Marcel welcomed everyone, took us on a short journey through his career, and thanked the people he works so closely with. The whole event was a demonstration of what it means to work hard for your dreams, stay true to your vision, and believe in yourself, just as Marcel did 20 years ago.
In our interview, Marcel shared that he learned more through creating his own collections than during his six years of study. What a statement. Perhaps it just goes to show that some people are simply built to learn by doing. Today, his fashion is all about creating a feeling, spreading joy and courage.
"What is so beautiful about the fashion industry is that we truly bring all nations and all people together in peace,"
he told us. “Dancing Flowers is simply meant to remind people of the positive things in our world and allow them to dream again.”
As toasts were raised, the designer was moved to tears several times. It was a moment to look back with pride, knowing he has found his own path while giving so many people confidence and joy. On the runway, fresh faces joined long-standing muses, proving once again that his fashion is for everyone.
Advertisement: This content is intended for audiences aged 18 + and over.