When Jimmy Choo recently announced their collaboration with Rob Pruitt on a capsule collection for Cruise 2013, we knew the outcome would be fantastically wild. Famous for his glitter panda paintings, Pruitt got together with the luxury retailer to create a line of graphic and colourful accessories including shoes, wallets, scarves, and bags for grown-ups with a knack for ‘My Little Pony’ style rainbow hues.
Pruitt is not the first artist to work with Choo – Nan Goldin worked on the Cruise 2012 “Icons” collection, Marilyn Minter on the Cruise 2011 “Crystal” collection, and Richard Phillips on the SS 2008 collection. To mark the launch of the new collaboration, an animation entitled ‘Angel Panda, Evil Panda’ by celebrated illustrator Jo Ratcliffe was revealed, featuring Pruitt’s iconic pandas. The Angel and Devil Pandas are the concept behind artist’s collaboration with Jimmy Choo and manifest throughout the collection in the linings of the shoes and bags, or as emblems on toe-caps. In his own words, Pruitt explained “I think there is a certain amount of role-playing fantasy that goes into the ritual of buying shoes and I wanted to play up that idea literally with the Angel and Devil panda; it’s the classic good girl / bad girl play.”
[youtube]http://www.youtube.com/watch?v=AHg4E0bxLeo&feature=youtu.be[/youtube]