With an ambitious mission to create a better world, especially better lives, the TOMS brand is entering its 15th anniversary. TOMS is known for its wide range of sustainably produced shoes, while incorporating visions of the future and fundraising for charitable causes. The old one-by-one shoe concept has been completely revised and reformed. With the new plan, at least one-third of the proceeds will go to social causes. Some of the charities they support are Homeboy Industries und Magic Bus for instance.
They aim to support more disadvantaged communities worldwide in several categories: supporting mental health, equal opportunities for all, and promoting the end of gun violence. Most importantly, to achieve equal treatment of all people , reagrdless of the size of the marginalized group their focus lies with BIPOC (Black, Indigenous and People of color,), LGTBQ+, women, and girls. Of course, not one brand can achieve these goals alone, but the cooperation of every individual is essential to strive for the big picture.
"Humanity cannot live freely, carefree, and justly if the space in which it lives, our planet, is not treated in a balanced and considerate way."
This is the only way to move mountains. There is an appeal for more thoughtful decisions concerning everything to do with life on earth and human coexistence. Humanity cannot live freely, carefree, and justly if the space in which it lives, our planet, is not treated in a balanced and considerate way. That is why a major appeal of the TOMS brand goes to sustainability.
We must protect and care for our environment, but above all, act in such a way that the planet is not further destroyed and robbed by our man-made decisions without giving it periods of regeneration. Selected, sustainable and fairly produced materials are a good start. Of course, this is not the solution, but as mentioned earlier, with every decision we make as humans we can take a step in the right direction. After 15 years of experience, the TOMS team knows that we can achieve and improve so much in terms of our future, on our planet, as long as we come together as a community and share ideas.