Iris Apfel, an industry icon, famously known for her personal quirky style, turned one hundred years old last week. Adding to the celebration, she and H&M announced the upcoming collaboration due to launch in Spring 2022.
Image courtesy of H&M.
The only clue of the collaboration is that it will be a visual celebration of Iris Apfel’s unique style, marked by her love for layering and chunky pieces and the things that continue to inspire her: the outdoors and treasures from a different world.
“Iris is the epitome of a ‘personal style’ – a style that is so wonderfully extravagant, eclectic and timeless all at once. She shows that fashion is about self-expression – a true inspiration!” – Ann-Sophie Johnasson the Creative Advisor of H&M Womenswear.
The collection is expected to entail colourful cords, flowery suits, tulle dresses and colourfully printed garments. Each look is in true Iris Apfel fashion accompanied by matching jewellery and accessories in order to create the perfect look. Moreover, all pieces for the collection are either made from recycled materials or are sustainably sourced.
The H&M x Iris Apfel collaboration will be available in Spring 2022 in selected stores as well as online.