Loewe Is Back on Avenue Montaigne!

After their hiatus, Loewe is pleased to be making its return to their flagship store on Avenue Montaigne. Back with a new, special outlook, the brand is beyond thrilled to be back on their sought after location in the global fashion destination of Paris.

Staying true to themselves, their new store is a place of worship for the beautiful things in life: fashion, art and culture. The non-essential, which has proven itself to be essential. The essence of dreams, the new store works as a showcase for the stunning. Neutral as a canvas, it can’t wait to be decorated with the beautiful elements of the brand and its inspirations. Remaining the 211sqm space is covered in a black facade, which works as the door to dreams, the physical heaven of creativity. Decked out in wood, metal and concrete floors, the brand created true versatility within its choice of materials.

Building a bridge with the flagship stores in Madrid, London and Ginza, this store is also connecting its floors with a Georgian-style spiral staircase, made out of Campaspero stone. Living and breathing the mantra of sustainability through the product displays and a unique juxtaposition of materials – glass meets colours.

At the heart of the concept is the showcase of art. A selection of international artists is being presented at the store. For example, the painting Fell into the Sun 1, 2020 by the American artist Walter Prince, whose work is seen as a fine line between figuration and abstraction or Two Standing Figures, 1970 by the British artist Henry Moore. Rounding up the concept, the furniture reflects the brand’s desire to live through art. Loewe is known to be a destination for the creatives, the dreamers and the admirers of the beautiful, now back open on Avenue Montaigne.