{"id":104001,"date":"2022-10-25T16:00:26","date_gmt":"2022-10-25T14:00:26","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=104001"},"modified":"2022-11-11T14:52:27","modified_gmt":"2022-11-11T12:52:27","slug":"eddy-cue-about-curation-in-music","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/eddy-cue-about-curation-in-music\/","title":{"rendered":"Eddy Cue \u00fcber Kuration in der Musik"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":104002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[166],"tags":[],"class_list":["post-104001","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sleek-likes"],"acf":{"legacy":false,"exclude_from_ads":[],"hero_title":"","subtitle":"Christian Bracht talks to Eddy Cue, Apple\u2019s senior vice president of Services and musician Esther Graf about the future of music and the importance of human curation to keep emotional connection alive. 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"}},{"acf_fc_layout":"text_area","text_area":"

In the 1960s, only 5000 new albums were released annually, while today, artists of all kinds can write and record a song anywhere in the world and release it globally. Every day, 20,000 artists upload new songs to Apple Music<\/a>. Songs that make the lives of so many people a little better. But the bigger the music industry gets – and Apple Music has the largest catalogue of all major streaming services with more than 100 million songs – the more important becomes the selection. Curation of playlists made by humans rather than algorithms to translate their emotional language accurately. \u201cMusic over the years has always been a huge part of Apple,\u201d says Eddy Cue,\u00a0Apple\u2019s senior vice president of Services. \u201cWhen you look at engineers and what we built, there are similarities to music and musicians. You start with a blank\u00a0sheet of paper, a piano or you fill a blank playlist. You start with a blank screen also. There\u2019s\u00a0an artistic component to the work of curation as it\u2019s in creation.”<\/p>\n

SLEEK\u2019s Christian Bracht met with Eddy Cue and musician\u00a0Esther Graf\u00a0about all things music; from Apple\u2019s collaboration with emerging talent to how music can make people feel\u00a0not\u00a0just happy, but even lucky.<\/p>\n

SLEEK:\u00a0Eddy, do you feel lucky?<\/p>\n

Eddy Cue: I first discovered a computer for the first time back in the 80s, when I was in high school. I became completely fascinated with programming and my dream job at the age of 15 was to go work at Apple. It\u2019s rare and unusual for your childhood dream to actually become reality. I get to work with incredible people, like Esther, and I have fun just about every day. It doesn\u2019t feel like a job or work. I love what I\u2019m doing, and I can\u2019t imagine another place in the world that\u2019s better to do it.<\/p>\n

I don\u2019t know anybody successful who isn\u2019t lucky \u2013 but they\u2019re not successful\u00a0because\u00a0they\u2019re lucky. They\u2019ve taken chances and put themselves out there. I think music has the ability to make people think and strive for something. It can bring out an incredible amount of emotion, feelings and ideas which, if you are able to follow, luck may present itself in one way or\u00a0another. Music is the best tool to utter hidden emotions and channel them into something\u00a0powerful.<\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":104006,"id":104006,"title":"IS-MS-WW-20220927-EDDY_CUE_ESTHER_GRAF_STUDIO_Berlin_Schiweck_-12","filename":"IS-MS-WW-20220927-EDDY_CUE_ESTHER_GRAF_STUDIO_Berlin_Schiweck_-12.png","filesize":1808508,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/10\/IS-MS-WW-20220927-EDDY_CUE_ESTHER_GRAF_STUDIO_Berlin_Schiweck_-12.png","link":"https:\/\/www.sleek-mag.com\/de\/article\/eddy-cue-about-curation-in-music\/is-ms-ww-20220927-eddy_cue_esther_graf_studio_berlin_schiweck_-12\/","alt":"","author":"1","description":"","caption":"","name":"is-ms-ww-20220927-eddy_cue_esther_graf_studio_berlin_schiweck_-12","status":"inherit","uploaded_to":104001,"date":"2022-10-06 12:53:52","modified":"2022-10-06 12:53:52","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1500,"height":1000,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/10\/IS-MS-WW-20220927-EDDY_CUE_ESTHER_GRAF_STUDIO_Berlin_Schiweck_-12.png","thumbnail-width":128,"thumbnail-height":85,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/10\/IS-MS-WW-20220927-EDDY_CUE_ESTHER_GRAF_STUDIO_Berlin_Schiweck_-12.png","medium-width":1500,"medium-height":1000,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/10\/IS-MS-WW-20220927-EDDY_CUE_ESTHER_GRAF_STUDIO_Berlin_Schiweck_-12.png","medium_large-width":1500,"medium_large-height":1000,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/10\/IS-MS-WW-20220927-EDDY_CUE_ESTHER_GRAF_STUDIO_Berlin_Schiweck_-12.png","large-width":1500,"large-height":1000,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/10\/IS-MS-WW-20220927-EDDY_CUE_ESTHER_GRAF_STUDIO_Berlin_Schiweck_-12.png","1536x1536-width":1500,"1536x1536-height":1000,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/10\/IS-MS-WW-20220927-EDDY_CUE_ESTHER_GRAF_STUDIO_Berlin_Schiweck_-12.png","2048x2048-width":1500,"2048x2048-height":1000,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/10\/IS-MS-WW-20220927-EDDY_CUE_ESTHER_GRAF_STUDIO_Berlin_Schiweck_-12.png","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/10\/IS-MS-WW-20220927-EDDY_CUE_ESTHER_GRAF_STUDIO_Berlin_Schiweck_-12.png","wpvr_mobile-width":1500,"wpvr_mobile-height":1000}}],"settings":{"fit_width":"10","caption":"Esther Graf. "}},{"acf_fc_layout":"text_area","text_area":"

S:\u00a0Among many other tasks,\u00a0you are responsible for music at Apple. Why is music important to Apple?<\/p>\n

EC: It goes back to Steve Jobs and the DNA of Apple. Music has always been a big part of the company. Steve, who was a huge fan of Bob Dylan and The Beatles, believed that music changed his life; the lyrics and sounds created certain desires, questions, emotions in his mind. Music over the years has always been a huge part of Apple. When you look at engineers and what we built, there are similarities to music and musicians. You start with a blank sheet of paper, a piano or you fill a blank playlist. You start with a blank screen also. There\u2019s an artistic component to the work of curation as it\u2019s in creation.\u00a0We love being able to work with people like Esther Graf who are creating playlists like that.<\/p>\n

S: When was it clear to you to make the step from hardware and software that Apple is known for to offering an artists services company such as Platoon for newcomers?<\/p>\n

EC: With a lot of the things we do at Apple, we\u2019re our own best consumers, we use our own products every day. And so, we\u2019re always understanding ways in which we can improve and evolve. Platoon<\/a>\u00a0has a very small studio that supports emerging artists in publishing and creating their first songs. It also helps them with the business aspect of music production, which is crucial in building a career.<\/p>\n

S: Germany\u00a0is one of\u00a0Apple Music\u2019s top 3 European markets.\u00a0You offer\u00a0locally\u00a0produced\u00a0radio shows\u00a0such as HYPED Radio with Aria Nejati focused on German Hip-Hop, named after the playlist of\u00a0the same name, which just celebrated its 100th episode. But also Moderat FM aired on Apple Music 1 this year\u00a0and you offered a local version of\u00a0Fire In The Booth that became an instant viral hit.\u00a0Why is localisation so important to you?<\/p>\n

EC: Music has always been very global, but at the same time it\u2019s a very important element of local communities. In sticking to this idea, we thought it was important to build a local team in each country. We\u2019ve got an amazing team of curators and editors who are building relationships with the artistic community and supporting them.\u00a0We see contextualisation as an important tool, which is why we prioritise telling the story of artists, like Esther, through Home Sessions and interviews.<\/p>\n

Esther: Aside from all the incredibly useful tools and apps, working with Apple Music is really personal. I feel very lucky to have such a supportive team around me.<\/p>\n"},{"acf_fc_layout":"blockquote","text":"\"Music is the best tool to utter hidden emotions and channel them into something powerful.\"","source":""},{"acf_fc_layout":"text_area","text_area":"

S: What is the importance of promoting young talent for Apple?<\/p>\n

EC: I would say it\u2019s a promotion and appreciation of art that we love. Young talent are pushing the world forward and we want to provide them with a platform where they can do just that.<\/p>\n

S: Esther, you did a Home Session with Apple Music and you were the German artist for their\u00a0“Carols Covered\u201c series where contemporary artists\u00a0cover popular Christmas songs with your wonderful version of “Merry Christmas Everyone<\/a>\u201c. On top of it all you\u00a0took over the local radio show New Music Daily Deutschland for the holiday season last year.\u00a0As a young talent, what has been your experience working with Apple Music?<\/p>\n

Esther: Apple has a great eye for new artists, and some of these have turned out to be some of the biggest in the industry \u2013 like Billie Eilish for example. \u00a0They have a lot of tools to support us. They\u2019re making a big difference.<\/p>\n

S: Eddy, how do you find someone like Esther? Is it a gut feeling?<\/p>\n

EC: If you see someone like Esther perform, then you\u2019re convinced right? Esther is a great person and we wanted to support her, tell her story. We all feel lucky to be part of her journey.<\/p>\n

S: My last question is about a technical feature: Spatial Audio,\u00a0which\u00a0gives listeners a deeper and more\u00a0immersive experience. This seems to be an important thing since even\u00a0German heavy-weights like Rammstein,\u00a0Kraftklub and\u00a0Moderat\u00a0released their latest albums in Spatial Audio to name a few.\u00a0What do you\u00a0personally\u00a0think?<\/p>\n

EC: When I was a kid, there was Stereo. Since then, different things have emerged from quadraphonic to other sound-enhancing technologies but nothing has quite been as impressive as Spatial Audio. The way you can arrange things and how you can hear instruments from different places is such a new, mind-blowing experience. I think now, in Germany, more than 80% of the top one hundred songs are made with Spatial Audio.<\/p>\n

Check out Esther Graf\u2019s Apple Music playlist with her current favourites here.<\/a><\/strong><\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":104009,"id":104009,"title":"IS-MS-WW-20220927-EDDY_CUE_ESTHER_GRAF_STUDIO_Berlin_Schiweck_-24","filename":"IS-MS-WW-20220927-EDDY_CUE_ESTHER_GRAF_STUDIO_Berlin_Schiweck_-24.png","filesize":2235683,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/10\/IS-MS-WW-20220927-EDDY_CUE_ESTHER_GRAF_STUDIO_Berlin_Schiweck_-24.png","link":"https:\/\/www.sleek-mag.com\/de\/article\/eddy-cue-about-curation-in-music\/is-ms-ww-20220927-eddy_cue_esther_graf_studio_berlin_schiweck_-24\/","alt":"","author":"1","description":"","caption":"","name":"is-ms-ww-20220927-eddy_cue_esther_graf_studio_berlin_schiweck_-24","status":"inherit","uploaded_to":104001,"date":"2022-10-06 12:54:48","modified":"2022-10-06 12:54:48","menu_order":0,"mime_type":"image\/png","type":"image","subtype":"png","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1500,"height":997,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/10\/IS-MS-WW-20220927-EDDY_CUE_ESTHER_GRAF_STUDIO_Berlin_Schiweck_-24.png","thumbnail-width":128,"thumbnail-height":85,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/10\/IS-MS-WW-20220927-EDDY_CUE_ESTHER_GRAF_STUDIO_Berlin_Schiweck_-24.png","medium-width":1500,"medium-height":997,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/10\/IS-MS-WW-20220927-EDDY_CUE_ESTHER_GRAF_STUDIO_Berlin_Schiweck_-24.png","medium_large-width":1500,"medium_large-height":997,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/10\/IS-MS-WW-20220927-EDDY_CUE_ESTHER_GRAF_STUDIO_Berlin_Schiweck_-24.png","large-width":1500,"large-height":997,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/10\/IS-MS-WW-20220927-EDDY_CUE_ESTHER_GRAF_STUDIO_Berlin_Schiweck_-24.png","1536x1536-width":1500,"1536x1536-height":997,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/10\/IS-MS-WW-20220927-EDDY_CUE_ESTHER_GRAF_STUDIO_Berlin_Schiweck_-24.png","2048x2048-width":1500,"2048x2048-height":997,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/10\/IS-MS-WW-20220927-EDDY_CUE_ESTHER_GRAF_STUDIO_Berlin_Schiweck_-24.png","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2022\/10\/IS-MS-WW-20220927-EDDY_CUE_ESTHER_GRAF_STUDIO_Berlin_Schiweck_-24.png","wpvr_mobile-width":1500,"wpvr_mobile-height":997}}],"settings":{"fit_width":"10","caption":"Eddy Cue and Esther Graf. "}}]},"yoast_head":"\nEddy Cue about Curation in Music - Sleek Magazine<\/title>\n<meta name=\"description\" content=\"Christian Bracht talks to Eddy Cue about the future of music and the importance of its curation made by humans instead of algorithms.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/eddy-cue-about-curation-in-music\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Eddy Cue about Curation in Music - Sleek Magazine\" \/>\n<meta property=\"og:description\" content=\"Christian Bracht talks to Eddy Cue about the future of music and the importance of its curation made by humans instead of algorithms.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/eddy-cue-about-curation-in-music\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-10-25T14:00:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-11T12:52:27+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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