{"id":106505,"date":"2023-02-28T14:47:49","date_gmt":"2023-02-28T12:47:49","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=106505"},"modified":"2023-02-28T17:32:36","modified_gmt":"2023-02-28T15:32:36","slug":"the-impact-review-it-takes-time-to-tango","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/the-impact-review-it-takes-time-to-tango\/","title":{"rendered":"Die \u201eImpact Review\u201c: Tango tanzen braucht Zeit"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":315,"featured_media":106513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[10897,17330],"tags":[],"class_list":["post-106505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinion","category-sustainability"],"acf":{"legacy":false,"exclude_from_ads":[],"hero_title":"","subtitle":"SLEEK columnist Rose Dodd considers fashion's warped expectations and the time that positive innovation takes in the second column of \u2018The Impact Review\u2019 series. 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As another fashion week, month, however long it is (still confuses me) draws to a close, let\u2019s channel the spirit of a necessary slowness that fashion typically lacks and retrospectively contemplate a moment in the not-so distant past. Coperni\u2019s Spring Summer \u201823 spray-on dress.\u00a0<\/span><\/p>\n

Footage from last October\u2019s PFW of the moment Coperni designers sprayed a near-naked Bella Hadid with a non-woven fibrous suspension took the internet by storm. According to Launchmetrics<\/a> and WWD, media attention of this fashion moment equated to a value impact of 26.3 million dollars, 20 of which were attributed to social media channels alone.<\/p>\n

It\u2019s not so much the dress itself, or the attention it garnered, that is the point of today\u2019s column so much as the technology, time and history behind it.<\/p>\n

Whilst novelty instantaneously dispersed through the air at the Coperni show, the spray-on dress is no new phenomenon. Actually, it was fathomed over two decades ago by the Spanish designer-gone-scientist, or \u2018Chemical tailor\u2019 (nice ring to it, right?), Dr Manel Torres. Blurring the lines between science, tech and fashion, Manel first addressed the futuristic concept of the spray-on garment in 1997 during his MA in womenswear design at London\u2019s Royal College of Art where he forecasted what fashion might look like in 2050. Manel went on to complete his doctorate in a similar field, the result of which formed the foundations of his company, Fabrican, <\/i>launching in 2003. This same company was behind the iconic Coperni dress.<\/p>\n

When sprayed, nanofibres in the Fabrican suspension \u2013 made up of natural and synthetic nanofibres, polymers and a binder \u2013 adhere to each other on the skin creating a non-woven, non-sticky body covering much like a \u2018second skin\u2019. It\u2019s an instant fabric, in a can, that can be applied on demand then washed, re-used or dissolved for re-spraying.\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":106508,"id":106508,"title":"","filename":"Screenshot-2023-02-28-at-12.40.22.jpg","filesize":128650,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-28-at-12.40.22.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/the-impact-review-it-takes-time-to-tango\/screenshot-2023-02-28-at-12-40-22\/","alt":"","author":"1","description":"","caption":"Image via @manelfabrican. \n","name":"screenshot-2023-02-28-at-12-40-22","status":"inherit","uploaded_to":106505,"date":"2023-02-28 12:41:17","modified":"2023-02-28 12:42:39","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1428,"height":1426,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-28-at-12.40.22.jpg","thumbnail-width":96,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-28-at-12.40.22.jpg","medium-width":1428,"medium-height":1426,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-28-at-12.40.22.jpg","medium_large-width":1428,"medium_large-height":1426,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-28-at-12.40.22.jpg","large-width":1428,"large-height":1426,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-28-at-12.40.22.jpg","1536x1536-width":1428,"1536x1536-height":1426,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-28-at-12.40.22.jpg","2048x2048-width":1428,"2048x2048-height":1426,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-28-at-12.40.22.jpg","trp-custom-language-flag-width":12,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-28-at-12.40.22.jpg","wpvr_mobile-width":1428,"wpvr_mobile-height":1426}}],"settings":{"fit_width":"6","caption":""}},{"acf_fc_layout":"text_area","text_area":"

With zero toile, pattern, fastening (et cetera) and reduced temporal, technical and economical barriers to a customisable product, not to mention the potential of reduced transportation footprints, Fabrican defies the conventions of traditional garment construction. And, allegedly, utilises non-volatile, organic compounds that are non-ozone depleting therefore minimising environmental damage compared to harmful aerosols that contribute to the trapping of solar energy in the atmosphere and thus, global warming (<\/span>food for thought)<\/span><\/a>. It seems spray-on garments offer a sustainable alternative to traditional manufacturing processes.\u00a0<\/span><\/p>\n

That being said, Coperni\u2019s dress is by no means the epitome of sustainability. In actual fact, there has been much backlash against it. <\/span>Vogue Business<\/span><\/a> critiqued the dress for its sustainable shortfallings whilst other critics deemed it merely a fleeting gimmick. To add fuel to a burning fire, my research in terms of the processes involved in turning a fabric into its liquid form is relatively scarce. While Coperni\u2019s spray-on dress doesn\u2019t necessarily offer the solution, it took twenty years for an idea to become a tried, tested and tangible material good, making it a prime example of how research and development are key before any inkling of a revolution can take place.\u00a0<\/span><\/p>\n

Fashion\u2019s toxic trait is its tendency to gobble through trends at a rate of knots, rapidly ruling the past redundant. The result, and I\u2019m sure you\u2019re familiar with it by now, hyper-production and hyper-consumption. A caveat of which is the assumption, and expectation, that things can and should be available overnight.\u00a0<\/span><\/p>\n

I get it. I frequently find myself in a state of frustration that action seems to be so slow. We\u2019re pressed for time! What\u2019s taking so long? The desire for new materials and sustainable technologies is definitely there. People want better, they want green. What are the solutions? Where are the alternatives?\u00a0<\/span><\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":106509,"id":106509,"title":"","filename":"Screenshot-2023-02-28-at-12.40.35-e1677588222456.jpg","filesize":105448,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-28-at-12.40.35-e1677588222456.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/the-impact-review-it-takes-time-to-tango\/screenshot-2023-02-28-at-12-40-35\/","alt":"","author":"1","description":"","caption":"Image via @manelfabrican. ","name":"screenshot-2023-02-28-at-12-40-35","status":"inherit","uploaded_to":106505,"date":"2023-02-28 12:41:22","modified":"2023-02-28 12:42:43","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":950,"height":1346,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-28-at-12.40.35-e1677588222456.jpg","thumbnail-width":68,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-28-at-12.40.35-e1677588222456.jpg","medium-width":950,"medium-height":1346,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-28-at-12.40.35-e1677588222456.jpg","medium_large-width":950,"medium_large-height":1346,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-28-at-12.40.35-e1677588222456.jpg","large-width":950,"large-height":1346,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-28-at-12.40.35-e1677588222456.jpg","1536x1536-width":950,"1536x1536-height":1346,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-28-at-12.40.35-e1677588222456.jpg","2048x2048-width":950,"2048x2048-height":1346,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-28-at-12.40.35-e1677588222456.jpg","trp-custom-language-flag-width":8,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-28-at-12.40.35-e1677588222456.jpg","wpvr_mobile-width":950,"wpvr_mobile-height":1346}}],"settings":{"fit_width":"6","caption":""}},{"acf_fc_layout":"text_area","text_area":"

That\u2019s where expectation comes into play. And where it shouldn\u2019t. The ever-increasing rate of production and the ease of access to an entire new wardrobe at the chime of ApplePay (that sound effect has me in a chokehold) has nurtured the misconception that a viable, sustainable alternative should, too, be immediate.\u00a0<\/span><\/p>\n

In an interview with <\/span>SLEEK<\/span><\/a> last year, Jen Keane, co-founder of biomaterial innovation company Modern Synthesis, put it well: \u201cConsumer culture and technology have meant that the public are used to seeing things happen at the tap of a finger. People expect great new things to come about overnight. But, the truth is, real positive innovation takes time.\u201d\u00a0<\/span><\/p>\n

It\u2019s a bit of a Catch-22, really. The reality is, we have limited time to completely switch up manufacturing yet, time is necessary to avoid a monumental f*ck up \u2013 like we did with plastic or some vegan leather alternatives (one for another day).\u00a0\u00a0<\/span><\/p>\n

Instead of instant and untested solutions, what we need is a gestalt shift in creation mentality from the design community and within fashion to think long term and educate on material futures. And, it\u2019s very much begun. Systemic changes are happening. Yay. That\u2019s not to say sit back, relax and let the trailblazers do the work. Grass root action remains important. But, we\u2019re talking about here is a fourth industrial revolution. Don\u2019t expect a fully fledged and functional biofabric overnight. It\u2019s going to take some time.\u00a0<\/span><\/p>\n

 <\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":106399,"id":106399,"title":"","filename":"sleek-theimpactreview2.jpg","filesize":2690717,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/sleek-theimpactreview2.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/the-impact-review-optimism\/sleek-theimpactreview2\/","alt":"","author":"1","description":"","caption":"","name":"sleek-theimpactreview2","status":"inherit","uploaded_to":106371,"date":"2023-02-20 09:30:39","modified":"2023-02-20 09:30:50","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1200,"height":1200,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/sleek-theimpactreview2.jpg","thumbnail-width":96,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/sleek-theimpactreview2.jpg","medium-width":1200,"medium-height":1200,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/sleek-theimpactreview2.jpg","medium_large-width":1200,"medium_large-height":1200,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/sleek-theimpactreview2.jpg","large-width":1200,"large-height":1200,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/sleek-theimpactreview2.jpg","1536x1536-width":1200,"1536x1536-height":1200,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/sleek-theimpactreview2.jpg","2048x2048-width":1200,"2048x2048-height":1200,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/sleek-theimpactreview2.jpg","trp-custom-language-flag-width":12,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2023\/02\/sleek-theimpactreview2.jpg","wpvr_mobile-width":1200,"wpvr_mobile-height":1200}}],"settings":{"fit_width":"6","caption":""}}]},"yoast_head":"\nThe Impact Review: It Takes Time To Tango - Sleek Magazine<\/title>\n<meta name=\"description\" content=\"For The Impact Review, SLEEK columnist Rose Dodd considers fashion's warped expectations and the process of positive innovation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/the-impact-review-it-takes-time-to-tango\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Impact Review: It Takes Time To Tango - Sleek Magazine\" \/>\n<meta property=\"og:description\" content=\"For The Impact Review, SLEEK columnist Rose Dodd considers fashion's warped expectations and the process of positive innovation.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/the-impact-review-it-takes-time-to-tango\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-28T12:47:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-28T15:32:36+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rose Dodd\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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