{"id":119610,"date":"2025-02-20T17:51:42","date_gmt":"2025-02-20T15:51:42","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=119610"},"modified":"2025-02-20T17:51:42","modified_gmt":"2025-02-20T15:51:42","slug":"camparis-vision-for-the-future-of-cocktails-a-conversation-with-tommaso-cecca","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/camparis-vision-for-the-future-of-cocktails-a-conversation-with-tommaso-cecca\/","title":{"rendered":"Campari\u2019s Vision for the Future of Cocktails: A Conversation with Tommaso Cecca"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":331,"featured_media":119629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[4568,10172],"tags":[],"class_list":["post-119610","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-film"],"acf":{"legacy":false,"exclude_from_ads":[],"hero_title":"","subtitle":"SLEEK publisher Christian Bracht talks to Tommaso Cecca about cocktail craftsmanship and the culture behind it.","hero":{"video":false,"image":false,"header_color":"black","overlay_color":"","overlay_text_color":"black"},"teasers":{"video":false,"image":{"ID":119629,"id":119629,"title":"250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_6","filename":"250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_6.jpg","filesize":647081,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_6.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/camparis-vision-for-the-future-of-cocktails-a-conversation-with-tommaso-cecca\/250213_berlinale_60mp_highres_foto_perjacobblut_6\/","alt":"","author":"1","description":"","caption":"","name":"250213_berlinale_60mp_highres_foto_perjacobblut_6","status":"inherit","uploaded_to":119610,"date":"2025-02-20 15:45:47","modified":"2025-02-20 15:45:47","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1280,"height":1920,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_6.jpg","thumbnail-width":64,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_6.jpg","medium-width":1280,"medium-height":1920,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_6.jpg","medium_large-width":1280,"medium_large-height":1920,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_6.jpg","large-width":1280,"large-height":1920,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_6-1024x1536.jpg","1536x1536-width":1024,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_6.jpg","2048x2048-width":1280,"2048x2048-height":1920,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_6.jpg","trp-custom-language-flag-width":8,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_6.jpg","wpvr_mobile-width":1280,"wpvr_mobile-height":1920}},"width":"4","proportion":"default"},"facebook_image":false,"related_articles":"","next_article":"","main_category":false,"content":[{"acf_fc_layout":"images","gallery":[{"ID":119629,"id":119629,"title":"250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_6","filename":"250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_6.jpg","filesize":647081,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_6.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/camparis-vision-for-the-future-of-cocktails-a-conversation-with-tommaso-cecca\/250213_berlinale_60mp_highres_foto_perjacobblut_6\/","alt":"","author":"1","description":"","caption":"","name":"250213_berlinale_60mp_highres_foto_perjacobblut_6","status":"inherit","uploaded_to":119610,"date":"2025-02-20 15:45:47","modified":"2025-02-20 15:45:47","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1280,"height":1920,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_6.jpg","thumbnail-width":64,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_6.jpg","medium-width":1280,"medium-height":1920,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_6.jpg","medium_large-width":1280,"medium_large-height":1920,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_6.jpg","large-width":1280,"large-height":1920,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_6-1024x1536.jpg","1536x1536-width":1024,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_6.jpg","2048x2048-width":1280,"2048x2048-height":1920,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_6.jpg","trp-custom-language-flag-width":8,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_6.jpg","wpvr_mobile-width":1280,"wpvr_mobile-height":1920}}],"settings":{"fit_width":"6","caption":"Tommaso Cecca. Photography by Jacob Blut."}},{"acf_fc_layout":"text_area","text_area":"<p style=\"font-weight: 400;\">Few spirits have captured the imagination and legacy of cocktail culture quite like Campari. From its historic presence in Milan\u2019s bars to its role in defining the modern aperitivo, the brand remains at the heart of global mixology. At the helm of this movement is Tommaso Cecca, Global Head of Camparino Licensing &amp; Mixology, whose deep understanding of cocktail craftsmanship and cultural influence is shaping the industry&#8217;s future. In a conversation with Christian Bracht, publisher of\u00a0<em>SLEEK<\/em>, Cecca reflects on the evolution of cocktail culture, trends like non-alcoholic drinks, and the interplay of technology and tradition in the modern bar scene.<\/p>\n<p style=\"font-weight: 400;\">If Cecca could share a drink with a historical figure, his choice would be clear: Napoleon. \u201cWe recently acquired the famous cognac Maison Courvoisier, which is the cognac de Napoleon,\u201d he explains. Keeping with that heritage, he would serve a Negroni variation featuring Courvoisier, hibiscus-infused Campari, chocolate bitters, and Del Professore vermouth. It\u2019s a drink that embodies both the past and the future\u2014a classic reinvented.<\/p>\n<p style=\"font-weight: 400;\">According to Cecca, the pandemic fundamentally shifted the way people drink. \u201cGoing out is no longer just about drinking,\u201d he says. \u201cIt\u2019s about properly experiencing cocktails.\u201d Consumers are now more discerning, opting for higher-quality spirits and cocktails crafted with expertise rather than indulging in indiscriminate consumption. This shift has elevated the role of bartenders to that of cultural educators, a position bolstered by initiatives like the\u00a0<em>Campari Academy<\/em>, one of the most extensive educational programs for bartenders worldwide.<\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":119633,"id":119633,"title":"\u00a9Melania Dalle Grave DSL Studio_MG_2","filename":"\u00a9Melania-Dalle-Grave-DSL-Studio_MG_2.jpg","filesize":606393,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/\u00a9Melania-Dalle-Grave-DSL-Studio_MG_2.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/camparis-vision-for-the-future-of-cocktails-a-conversation-with-tommaso-cecca\/melania-dalle-grave-dsl-studio_mg_2\/","alt":"","author":"1","description":"","caption":"","name":"melania-dalle-grave-dsl-studio_mg_2","status":"inherit","uploaded_to":119610,"date":"2025-02-20 15:47:21","modified":"2025-02-20 15:47:21","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/\u00a9Melania-Dalle-Grave-DSL-Studio_MG_2.jpg","thumbnail-width":128,"thumbnail-height":85,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/\u00a9Melania-Dalle-Grave-DSL-Studio_MG_2.jpg","medium-width":1920,"medium-height":1280,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/\u00a9Melania-Dalle-Grave-DSL-Studio_MG_2.jpg","medium_large-width":1920,"medium_large-height":1280,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/\u00a9Melania-Dalle-Grave-DSL-Studio_MG_2.jpg","large-width":1920,"large-height":1280,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/\u00a9Melania-Dalle-Grave-DSL-Studio_MG_2-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/\u00a9Melania-Dalle-Grave-DSL-Studio_MG_2.jpg","2048x2048-width":1920,"2048x2048-height":1280,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/\u00a9Melania-Dalle-Grave-DSL-Studio_MG_2.jpg","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/\u00a9Melania-Dalle-Grave-DSL-Studio_MG_2.jpg","wpvr_mobile-width":1920,"wpvr_mobile-height":1280}}],"settings":{"fit_width":"10","caption":"Image Courtesy of Melania Dalle Grave."}},{"acf_fc_layout":"text_area","text_area":"<p style=\"font-weight: 400;\">Yet, Cecca warns that the influence of bartenders can sometimes be excessive. \u201cSometimes too much,\u201d he says, acknowledging the fine line between education and overcomplication. Campari\u2019s approach balances innovation with tradition, ensuring that while creativity is at the forefront, it remains grounded in the drink\u2019s essence.<\/p>\n<p style=\"font-weight: 400;\">As cocktail culture evolves, so too does the importance of presentation. However, this varies significantly across regions. \u201cEurope leans toward minimalism, while Asia prefers richer presentations,\u201d Cecca notes. The United States finds itself somewhere in between, reflecting its diverse influences. Regardless of style, presentation is a crucial part of the cocktail experience, whether in the form of a minimalist Negroni or an extravagant, theatrical serve.<\/p>\n<p style=\"font-weight: 400;\">Are cocktails more of an art form or a performance? Cecca believes they are both. \u201cEvery form of creativity evolves into art,\u201d he says, referencing Campari\u2019s long-standing relationship with artists such as Fortunato Depero, whose 1927\u00a0<em>Campari Soda<\/em>\u00a0bottle remains an icon of design. \u201cWith digital technology and artificial intelligence, the possibilities are limitless,\u201d he adds, though he stresses the importance of maintaining the integrity of the drink itself. \u201cAt Campari, we aim to be creative but always rational,\u201d blending sophisticated techniques with classic flavors.<\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":119634,"id":119634,"title":"Bar di Passo O (\u00a9Melania Dalle Grave DSL Studio)","filename":"Bar-di-Passo-O-\u00a9Melania-Dalle-Grave-DSL-Studio.jpg","filesize":957941,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/Bar-di-Passo-O-\u00a9Melania-Dalle-Grave-DSL-Studio.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/camparis-vision-for-the-future-of-cocktails-a-conversation-with-tommaso-cecca\/bar-di-passo-o-melania-dalle-grave-dsl-studio\/","alt":"","author":"1","description":"","caption":"","name":"bar-di-passo-o-melania-dalle-grave-dsl-studio","status":"inherit","uploaded_to":119610,"date":"2025-02-20 15:47:58","modified":"2025-02-20 15:47:58","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/Bar-di-Passo-O-\u00a9Melania-Dalle-Grave-DSL-Studio.jpg","thumbnail-width":128,"thumbnail-height":85,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/Bar-di-Passo-O-\u00a9Melania-Dalle-Grave-DSL-Studio.jpg","medium-width":1920,"medium-height":1280,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/Bar-di-Passo-O-\u00a9Melania-Dalle-Grave-DSL-Studio.jpg","medium_large-width":1920,"medium_large-height":1280,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/Bar-di-Passo-O-\u00a9Melania-Dalle-Grave-DSL-Studio.jpg","large-width":1920,"large-height":1280,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/Bar-di-Passo-O-\u00a9Melania-Dalle-Grave-DSL-Studio-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/Bar-di-Passo-O-\u00a9Melania-Dalle-Grave-DSL-Studio.jpg","2048x2048-width":1920,"2048x2048-height":1280,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/Bar-di-Passo-O-\u00a9Melania-Dalle-Grave-DSL-Studio.jpg","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/Bar-di-Passo-O-\u00a9Melania-Dalle-Grave-DSL-Studio.jpg","wpvr_mobile-width":1920,"wpvr_mobile-height":1280}}],"settings":{"fit_width":"10","caption":"Bar di Passo. Image Courtesy of Melania Dalle Grave."}},{"acf_fc_layout":"text_area","text_area":"<p style=\"font-weight: 400;\">A major shift in drinking culture is the rise of non-alcoholic options, particularly among younger generations. \u201cThis is a fact,\u201d Cecca says, citing data showing a decline in alcohol consumption among Gen Z. In response, Campari has developed alternatives like\u00a0<em>Crodino<\/em>, a non-alcoholic aperitivo dating back to 1960. \u201cOur goal is to promote responsible enjoyment,\u201d he says, emphasizing campaigns like\u00a0<em>Take Time to Taste<\/em>, which encourages consumers to appreciate drinks for their craftsmanship rather than their intoxicating effects.<\/p>\n<p style=\"font-weight: 400;\">Interestingly, Cecca sees an opportunity for cinema to change its portrayal of drinking culture. \u201cIn movies, alcohol is often associated with difficult moments,\u201d he notes. \u201cThat narrative needs to evolve.\u201d He cites the transformation of James Bond\u2019s drink preferences\u2014from the classic gin martini to beer\u2014as an example of shifting attitudes. The challenge, he suggests, is to frame drinking as an experience of sophistication rather than excess.<\/p>\n<p style=\"font-weight: 400;\">Milan, the home of Campari, plays a crucial role in shaping global cocktail trends. \u201cWe have the privilege of being an institution since 1915,\u201d Cecca says of\u00a0<em>Camparino<\/em>, the legendary Milanese bar. Despite its long history, the bar has seen unprecedented success in recent years, tripling its sales since 2019. \u201cIt\u2019s an old business growing like a startup,\u201d he says, crediting Milan\u2019s culture of aperitivo and socializing for its success.<\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":119631,"id":119631,"title":"250216_Berlinale_60MP_HighRes_Foto_PerJacobBlut_2","filename":"250216_Berlinale_60MP_HighRes_Foto_PerJacobBlut_2.jpg","filesize":548591,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250216_Berlinale_60MP_HighRes_Foto_PerJacobBlut_2.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/camparis-vision-for-the-future-of-cocktails-a-conversation-with-tommaso-cecca\/250216_berlinale_60mp_highres_foto_perjacobblut_2\/","alt":"","author":"1","description":"","caption":"","name":"250216_berlinale_60mp_highres_foto_perjacobblut_2","status":"inherit","uploaded_to":119610,"date":"2025-02-20 15:46:14","modified":"2025-02-20 15:46:14","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1280,"height":1920,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250216_Berlinale_60MP_HighRes_Foto_PerJacobBlut_2.jpg","thumbnail-width":64,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250216_Berlinale_60MP_HighRes_Foto_PerJacobBlut_2.jpg","medium-width":1280,"medium-height":1920,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250216_Berlinale_60MP_HighRes_Foto_PerJacobBlut_2.jpg","medium_large-width":1280,"medium_large-height":1920,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250216_Berlinale_60MP_HighRes_Foto_PerJacobBlut_2.jpg","large-width":1280,"large-height":1920,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250216_Berlinale_60MP_HighRes_Foto_PerJacobBlut_2-1024x1536.jpg","1536x1536-width":1024,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250216_Berlinale_60MP_HighRes_Foto_PerJacobBlut_2.jpg","2048x2048-width":1280,"2048x2048-height":1920,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250216_Berlinale_60MP_HighRes_Foto_PerJacobBlut_2.jpg","trp-custom-language-flag-width":8,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250216_Berlinale_60MP_HighRes_Foto_PerJacobBlut_2.jpg","wpvr_mobile-width":1280,"wpvr_mobile-height":1920}}],"settings":{"fit_width":"6","caption":"Photography by Jacob Blut."}},{"acf_fc_layout":"text_area","text_area":"<p style=\"font-weight: 400;\">The city\u2019s signature drink is the\u00a0<em>Campari Seltz<\/em>, a simple yet elegant combination of Campari and seltzer water (no ice, just an iced glass) in the original glass designed by Davide Campari himself. Other Milanese favorites include the\u00a0<em>Milano-Torino <\/em>(Campari and vermouth) and\u00a0<em>Campari Shakerato<\/em>, a foamy, ice-cold take on the classic.<\/p>\n<p style=\"font-weight: 400;\">Yet, for Cecca, nothing beats a Negroni. \u201cIf I have to drink just one, it\u2019s the Negroni,\u201d he says, praising its perfect balance of bitterness, sweetness, and botanicals. \u201cIt\u2019s my favorite.\u201d<\/p>\n<p style=\"font-weight: 400;\">Looking ahead, Cecca sees increasing specialization in the bar industry. As restaurants have evolved from all-encompassing menus to highly focused concepts (e.g., pizza restaurants, steak houses), bars are becoming more specialized. \u201cNow you see bars dedicated to aperitivo, tiki, whiskey, or agave spirits,\u201d he notes. Italian bars, particularly, are experiencing a boom outside of Italy, from Australia to Brazil.<\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":119635,"id":119635,"title":"Camparino_Exterior night_Andrea Di Lorenzo","filename":"Camparino_Exterior-night_Andrea-Di-Lorenzo.jpg","filesize":800997,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/Camparino_Exterior-night_Andrea-Di-Lorenzo.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/camparis-vision-for-the-future-of-cocktails-a-conversation-with-tommaso-cecca\/camparino_exterior-night_andrea-di-lorenzo\/","alt":"","author":"1","description":"","caption":"","name":"camparino_exterior-night_andrea-di-lorenzo","status":"inherit","uploaded_to":119610,"date":"2025-02-20 15:48:25","modified":"2025-02-20 15:48:25","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1433,"height":1920,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/Camparino_Exterior-night_Andrea-Di-Lorenzo.jpg","thumbnail-width":72,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/Camparino_Exterior-night_Andrea-Di-Lorenzo.jpg","medium-width":1433,"medium-height":1920,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/Camparino_Exterior-night_Andrea-Di-Lorenzo.jpg","medium_large-width":1433,"medium_large-height":1920,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/Camparino_Exterior-night_Andrea-Di-Lorenzo.jpg","large-width":1433,"large-height":1920,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/Camparino_Exterior-night_Andrea-Di-Lorenzo-1146x1536.jpg","1536x1536-width":1146,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/Camparino_Exterior-night_Andrea-Di-Lorenzo.jpg","2048x2048-width":1433,"2048x2048-height":1920,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/Camparino_Exterior-night_Andrea-Di-Lorenzo.jpg","trp-custom-language-flag-width":9,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/Camparino_Exterior-night_Andrea-Di-Lorenzo.jpg","wpvr_mobile-width":1433,"wpvr_mobile-height":1920}},{"ID":119630,"id":119630,"title":"250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_2","filename":"250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_2.jpg","filesize":586374,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_2.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/camparis-vision-for-the-future-of-cocktails-a-conversation-with-tommaso-cecca\/250213_berlinale_60mp_highres_foto_perjacobblut_2\/","alt":"","author":"1","description":"","caption":"","name":"250213_berlinale_60mp_highres_foto_perjacobblut_2","status":"inherit","uploaded_to":119610,"date":"2025-02-20 15:46:04","modified":"2025-02-20 15:46:04","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1280,"height":1920,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_2.jpg","thumbnail-width":64,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_2.jpg","medium-width":1280,"medium-height":1920,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_2.jpg","medium_large-width":1280,"medium_large-height":1920,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_2.jpg","large-width":1280,"large-height":1920,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_2-1024x1536.jpg","1536x1536-width":1024,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_2.jpg","2048x2048-width":1280,"2048x2048-height":1920,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_2.jpg","trp-custom-language-flag-width":8,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/02\/250213_Berlinale_60MP_HighRes_Foto_PerJacobBlut_2.jpg","wpvr_mobile-width":1280,"wpvr_mobile-height":1920}}],"settings":{"fit_width":"6","caption":"LEFT Camparino Exterior Image Courtesy of Andrea Di Lorenzo RIGHT Tommaso Cecca. Photography by Jacob Blut."}},{"acf_fc_layout":"text_area","text_area":"<p style=\"font-weight: 400;\">Technology, including artificial intelligence, is also poised to play a more significant role in mixology. The industry is on the brink of another revolution, from AI-generated cocktail recipes to digital experiences that enhance the sensory aspects of drinking. However, Cecca insists that authenticity will always be key. \u201cIt\u2019s a sophisticated business requiring expertise, passion, and professionalism,\u201d he says. \u201cOpening a bar isn\u2019t just about serving drinks; it\u2019s about telling a story.\u201d<\/p>\n<p style=\"font-weight: 400;\">When asked about his favorite bar in Berlin, Cecca doesn\u2019t hesitate. \u201cBuck and Breck,\u201d he says, referencing the intimate, speakeasy-style bar known for its meticulously crafted cocktails. \u201cI always take a taxi there\u2014I never remember the exact location,\u201d he jokes.<\/p>\n<p style=\"font-weight: 400;\">As cocktail culture continues to evolve, Cecca remains optimistic about its future. From the rise of non-alcoholic options to the impact of AI, the industry is more dynamic than ever. Yet, at its core, the art of the cocktail remains unchanged: a balance of tradition and innovation, precision and creativity, all in the pursuit of the perfect drink. One thing is sure whether in Milan, Berlin, or beyond\u2014the world of cocktails has never been more exciting.<\/p>\n"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Campari\u2019s Vision for the Future of Cocktails: A Conversation with Tommaso Cecca - Sleek Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/camparis-vision-for-the-future-of-cocktails-a-conversation-with-tommaso-cecca\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campari\u2019s Vision for the Future of Cocktails: A Conversation with Tommaso Cecca - Sleek Magazine\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/camparis-vision-for-the-future-of-cocktails-a-conversation-with-tommaso-cecca\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-20T15:51:42+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christian Bracht\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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