{"id":122422,"date":"2025-08-22T16:09:07","date_gmt":"2025-08-22T14:09:07","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=122422"},"modified":"2025-08-22T16:09:07","modified_gmt":"2025-08-22T14:09:07","slug":"retterspitz-a-heritage-brand-in-the-present-tense","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/retterspitz-a-heritage-brand-in-the-present-tense\/","title":{"rendered":"Retterspitz: A Heritage Brand in the Present Tense"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":122425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[4568,10172],"tags":[],"class_list":["post-122422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-film"],"acf":{"legacy":false,"exclude_from_ads":[],"hero_title":"","subtitle":"","hero":{"video":false,"image":false,"header_color":"black","overlay_color":"","overlay_text_color":"black"},"teasers":{"video":false,"image":{"ID":122425,"id":122425,"title":"Archiv-Bild Retterspitz","filename":"Archiv-Bild-Retterspitz.jpg","filesize":508482,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Archiv-Bild-Retterspitz.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/retterspitz-a-heritage-brand-in-the-present-tense\/archiv-bild-retterspitz\/","alt":"","author":"1","description":"","caption":"","name":"archiv-bild-retterspitz","status":"inherit","uploaded_to":122422,"date":"2025-08-22 13:48:43","modified":"2025-08-22 13:48:43","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1427,"height":1920,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Archiv-Bild-Retterspitz.jpg","thumbnail-width":71,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Archiv-Bild-Retterspitz.jpg","medium-width":1427,"medium-height":1920,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Archiv-Bild-Retterspitz.jpg","medium_large-width":1427,"medium_large-height":1920,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Archiv-Bild-Retterspitz.jpg","large-width":1427,"large-height":1920,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Archiv-Bild-Retterspitz-1142x1536.jpg","1536x1536-width":1142,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Archiv-Bild-Retterspitz.jpg","2048x2048-width":1427,"2048x2048-height":1920,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Archiv-Bild-Retterspitz.jpg","trp-custom-language-flag-width":9,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Archiv-Bild-Retterspitz.jpg","wpvr_mobile-width":1427,"wpvr_mobile-height":1920}},"width":"4","proportion":"default"},"facebook_image":false,"related_articles":"","next_article":"","main_category":false,"content":[{"acf_fc_layout":"images","gallery":[{"ID":122424,"id":122424,"title":"Retter","filename":"Retter.jpg","filesize":696131,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Retter.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/retterspitz-a-heritage-brand-in-the-present-tense\/retter\/","alt":"","author":"1","description":"","caption":"","name":"retter","status":"inherit","uploaded_to":122422,"date":"2025-08-22 13:47:08","modified":"2025-08-22 13:47:08","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Retter.jpg","thumbnail-width":128,"thumbnail-height":85,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Retter.jpg","medium-width":1920,"medium-height":1280,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Retter.jpg","medium_large-width":1920,"medium_large-height":1280,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Retter.jpg","large-width":1920,"large-height":1280,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Retter-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Retter.jpg","2048x2048-width":1920,"2048x2048-height":1280,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Retter.jpg","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Retter.jpg","wpvr_mobile-width":1920,"wpvr_mobile-height":1280}}],"settings":{"fit_width":"6","caption":"Image Courtesy of Retterspitz. "}},{"acf_fc_layout":"text_area","text_area":"<p>Retterspitz is one of Germany\u2019s oldest natural remedy brands \u2013 and one of the least self-promoting. Run by two brothers in the fourth generation, the company has found a rare balance: between apothecary tradition and contemporary brand thinking, between family-owned continuity and a carefully executed rebranding. A look at a brand that has stayed true to itself \u2013 precisely because it embraced change.<\/p>\n<p>123 years of company history. Natural remedies, herbal wraps, essential oils. At first glance, Retterspitz sounds like a brand from another era. But stepping into the flagship store in Nuremberg reveals a different picture: this is not about nostalgia. It\u2019s about clarity. And about how to translate a legacy into a present that moves faster than ever.<\/p>\n<p>Today, Retterspitz is led by Markus and Florian Valet, great-grandsons of pharmacist Hans Scheck, who acquired the original formula from Margarete Retterspitz in the early 20th century. She was a pioneer in natural healing \u2013 and controversial enough at the time to be forced out of Germany. \u201cWe try to preserve the spark, not the ashes,\u201d says Markus Valet. That spark is the idea of holistic well-being. The context around it has shifted, but the principle remains.<\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":122425,"id":122425,"title":"Archiv-Bild Retterspitz","filename":"Archiv-Bild-Retterspitz.jpg","filesize":508482,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Archiv-Bild-Retterspitz.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/retterspitz-a-heritage-brand-in-the-present-tense\/archiv-bild-retterspitz\/","alt":"","author":"1","description":"","caption":"","name":"archiv-bild-retterspitz","status":"inherit","uploaded_to":122422,"date":"2025-08-22 13:48:43","modified":"2025-08-22 13:48:43","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1427,"height":1920,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Archiv-Bild-Retterspitz.jpg","thumbnail-width":71,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Archiv-Bild-Retterspitz.jpg","medium-width":1427,"medium-height":1920,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Archiv-Bild-Retterspitz.jpg","medium_large-width":1427,"medium_large-height":1920,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Archiv-Bild-Retterspitz.jpg","large-width":1427,"large-height":1920,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Archiv-Bild-Retterspitz-1142x1536.jpg","1536x1536-width":1142,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Archiv-Bild-Retterspitz.jpg","2048x2048-width":1427,"2048x2048-height":1920,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Archiv-Bild-Retterspitz.jpg","trp-custom-language-flag-width":9,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Archiv-Bild-Retterspitz.jpg","wpvr_mobile-width":1427,"wpvr_mobile-height":1920}},{"ID":122426,"id":122426,"title":"Retterspitz_Murkudis_022+","filename":"Retterspitz_Murkudis_022.jpg","filesize":383243,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Retterspitz_Murkudis_022.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/retterspitz-a-heritage-brand-in-the-present-tense\/retterspitz_murkudis_022\/","alt":"","author":"1","description":"","caption":"","name":"retterspitz_murkudis_022","status":"inherit","uploaded_to":122422,"date":"2025-08-22 13:48:54","modified":"2025-08-22 13:48:54","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1440,"height":1920,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Retterspitz_Murkudis_022.jpg","thumbnail-width":72,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Retterspitz_Murkudis_022.jpg","medium-width":1440,"medium-height":1920,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Retterspitz_Murkudis_022.jpg","medium_large-width":1440,"medium_large-height":1920,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Retterspitz_Murkudis_022.jpg","large-width":1440,"large-height":1920,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Retterspitz_Murkudis_022-1152x1536.jpg","1536x1536-width":1152,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Retterspitz_Murkudis_022.jpg","2048x2048-width":1440,"2048x2048-height":1920,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Retterspitz_Murkudis_022.jpg","trp-custom-language-flag-width":9,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Retterspitz_Murkudis_022.jpg","wpvr_mobile-width":1440,"wpvr_mobile-height":1920}}],"settings":{"fit_width":"4","caption":"Image Courtesy of Retterspitz. "}},{"acf_fc_layout":"text_area","text_area":"<p>In 2012, the brothers decided to relaunch the brand. Less pharmacy, more visual precision. Less tradition for tradition\u2019s sake, more attitude. The visual identity was updated, the product range restructured, the communication made digital. They weren\u2019t looking to erase the past \u2013 only to refocus it.<\/p>\n"},{"acf_fc_layout":"blockquote","text":"\u201cPeople knew us through their grandparents. That\u2019s nice, but it doesn\u2019t tell the whole story.\u201d","source":""},{"acf_fc_layout":"text_area","text_area":"<p>Today, Retterspitz offers natural remedies, skincare and two fragrance lines. Creating perfumes might seem like a detour for a health brand, but the decision makes sense: the core scent note is juniper, a staple ingredient in Retterspitz\u2019s classic remedies. For the composition, they brought in Berlin-based perfumer Geza Sch\u00f6n \u2013 more often associated with niche, experimental scents than with heritage brands.<\/p>\n<p>One of the brand\u2019s key principles is control. All production takes place at the company\u2019s site in Nuremberg, right next to the office. \u201cThat\u2019s how we keep a close eye on everything,\u201d says Florian Valet. About 80 employees work here, many of them long-term. It\u2019s a contrast to the fast-moving setups of many direct-to-consumer brands.<\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":122427,"id":122427,"title":"25_Retterspitz_Juniper-Intense_Parfum_mit_Inhaltsstoffe_1_bearbeitet","filename":"25_Retterspitz_Juniper-Intense_Parfum_mit_Inhaltsstoffe_1_bearbeitet.jpg","filesize":568314,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/25_Retterspitz_Juniper-Intense_Parfum_mit_Inhaltsstoffe_1_bearbeitet.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/retterspitz-a-heritage-brand-in-the-present-tense\/25_retterspitz_juniper-intense_parfum_mit_inhaltsstoffe_1_bearbeitet\/","alt":"","author":"1","description":"","caption":"","name":"25_retterspitz_juniper-intense_parfum_mit_inhaltsstoffe_1_bearbeitet","status":"inherit","uploaded_to":122422,"date":"2025-08-22 13:50:20","modified":"2025-08-22 13:50:20","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/25_Retterspitz_Juniper-Intense_Parfum_mit_Inhaltsstoffe_1_bearbeitet.jpg","thumbnail-width":128,"thumbnail-height":85,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/25_Retterspitz_Juniper-Intense_Parfum_mit_Inhaltsstoffe_1_bearbeitet.jpg","medium-width":1920,"medium-height":1280,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/25_Retterspitz_Juniper-Intense_Parfum_mit_Inhaltsstoffe_1_bearbeitet.jpg","medium_large-width":1920,"medium_large-height":1280,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/25_Retterspitz_Juniper-Intense_Parfum_mit_Inhaltsstoffe_1_bearbeitet.jpg","large-width":1920,"large-height":1280,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/25_Retterspitz_Juniper-Intense_Parfum_mit_Inhaltsstoffe_1_bearbeitet-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/25_Retterspitz_Juniper-Intense_Parfum_mit_Inhaltsstoffe_1_bearbeitet.jpg","2048x2048-width":1920,"2048x2048-height":1280,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/25_Retterspitz_Juniper-Intense_Parfum_mit_Inhaltsstoffe_1_bearbeitet.jpg","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/25_Retterspitz_Juniper-Intense_Parfum_mit_Inhaltsstoffe_1_bearbeitet.jpg","wpvr_mobile-width":1920,"wpvr_mobile-height":1280}}],"settings":{"fit_width":"6","caption":"Image Courtesy of Retterspitz."}},{"acf_fc_layout":"text_area","text_area":"<p>The brothers split their responsibilities: Florian oversees product development and design, Markus handles the financial side. Strategic decisions are made jointly \u2013 often over lunch, every day at noon. It\u2019s a classic division of labor that works, mainly because there\u2019s a high level of trust between them.<\/p>\n<p>They came to social media late \u2013 but deliberately. TikTok didn\u2019t fit. Instead, Retterspitz focuses on YouTube, Instagram and Facebook, with a content strategy centered on knowledge and calm communication. Their YouTube channel, focused on medical and skincare insights, has attracted over 30,000 followers. No hype, no trends \u2013 just quiet expertise.<\/p>\n<p>Looking ahead, their goals are measured. Growth, yes \u2013 but not at any cost. The next generation is getting ready, but there\u2019s no handover plan with a fixed date. \u201cWe told our sons they don\u2019t have to be copies of us,\u201d says Florian. \u201cThey\u2019ll shape the company in their own way.\u201d<\/p>\n<p>Retterspitz doesn\u2019t come across as a brand hungry for attention. It knows its place: somewhere between healing traditions, contemporary design and understated consistency. And that may be its biggest strength.<\/p>\n"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Retterspitz: A Heritage Brand in the Present Tense - Sleek Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/retterspitz-a-heritage-brand-in-the-present-tense\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retterspitz: A Heritage Brand in the Present Tense - Sleek Magazine\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/retterspitz-a-heritage-brand-in-the-present-tense\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-22T14:09:07+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. This creativity manifests itself in SLEEK\u2019s quarterly print publication, digital and social media channels.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sleek-mag.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.sleek-mag.com\/article\/retterspitz-a-heritage-brand-in-the-present-tense\/#primaryimage\",\"url\":\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Archiv-Bild-Retterspitz.jpg\",\"contentUrl\":\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Archiv-Bild-Retterspitz.jpg\",\"width\":1427,\"height\":1920},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sleek-mag.com\/article\/retterspitz-a-heritage-brand-in-the-present-tense\/#webpage\",\"url\":\"https:\/\/www.sleek-mag.com\/article\/retterspitz-a-heritage-brand-in-the-present-tense\/\",\"name\":\"Retterspitz: A Heritage Brand in the Present Tense - Sleek Magazine\",\"isPartOf\":{\"@id\":\"https:\/\/www.sleek-mag.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sleek-mag.com\/article\/retterspitz-a-heritage-brand-in-the-present-tense\/#primaryimage\"},\"datePublished\":\"2025-08-22T14:09:07+00:00\",\"dateModified\":\"2025-08-22T14:09:07+00:00\",\"author\":{\"@id\":\"https:\/\/www.sleek-mag.com\/#\/schema\/person\/1fd4c1b41c96eff389e4781115613a68\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.sleek-mag.com\/article\/retterspitz-a-heritage-brand-in-the-present-tense\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sleek-mag.com\/article\/retterspitz-a-heritage-brand-in-the-present-tense\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sleek-mag.com\/article\/retterspitz-a-heritage-brand-in-the-present-tense\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sleek-mag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Retterspitz: A Heritage Brand in the Present Tense\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sleek-mag.com\/#\/schema\/person\/1fd4c1b41c96eff389e4781115613a68\",\"name\":\"sleek\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.sleek-mag.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/28a91a7b03694a9860c1590004521e06b91644c079476028047b1a7f5e3eb6e9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/28a91a7b03694a9860c1590004521e06b91644c079476028047b1a7f5e3eb6e9?s=96&d=mm&r=g\",\"caption\":\"sleek\"},\"description\":\"She\u2019s currently writing her thesis on immersive installation and has a soft spot for techno, existential art memes and nineties sunglasses.\",\"url\":\"https:\/\/www.sleek-mag.com\/de\/author\/sleek\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Retterspitz: A Heritage Brand in the Present Tense - Sleek Magazine","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sleek-mag.com\/de\/article\/retterspitz-a-heritage-brand-in-the-present-tense\/","og_locale":"de_DE","og_type":"article","og_title":"Retterspitz: A Heritage Brand in the Present Tense - Sleek Magazine","og_url":"https:\/\/www.sleek-mag.com\/de\/article\/retterspitz-a-heritage-brand-in-the-present-tense\/","og_site_name":"Sleek Magazine","article_publisher":"https:\/\/www.facebook.com\/sleekmag\/","article_published_time":"2025-08-22T14:09:07+00:00","twitter_card":"summary_large_image","twitter_creator":"@sleekmag","twitter_site":"@sleekmag","twitter_misc":{"Verfasst von":"sleek"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.sleek-mag.com\/#website","url":"https:\/\/www.sleek-mag.com\/","name":"Schlankes Magazin","description":"Sleek ist Deutschlands f\u00fchrendes unabh\u00e4ngiges Medienhaus\/Marke f\u00fcr Kreativit\u00e4t und Innovation mit Sitz in Berlin, der kreativen Hauptstadt der Welt. Diese Kreativit\u00e4t manifestiert sich in der viertelj\u00e4hrlich erscheinenden Print-Publikation, den digitalen und Social-Media-Kan\u00e4len von SLEEK.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sleek-mag.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.sleek-mag.com\/article\/retterspitz-a-heritage-brand-in-the-present-tense\/#primaryimage","url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Archiv-Bild-Retterspitz.jpg","contentUrl":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/08\/Archiv-Bild-Retterspitz.jpg","width":1427,"height":1920},{"@type":"WebPage","@id":"https:\/\/www.sleek-mag.com\/article\/retterspitz-a-heritage-brand-in-the-present-tense\/#webpage","url":"https:\/\/www.sleek-mag.com\/article\/retterspitz-a-heritage-brand-in-the-present-tense\/","name":"Retterspitz: A Heritage Brand in the Present Tense - Sleek Magazine","isPartOf":{"@id":"https:\/\/www.sleek-mag.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sleek-mag.com\/article\/retterspitz-a-heritage-brand-in-the-present-tense\/#primaryimage"},"datePublished":"2025-08-22T14:09:07+00:00","dateModified":"2025-08-22T14:09:07+00:00","author":{"@id":"https:\/\/www.sleek-mag.com\/#\/schema\/person\/1fd4c1b41c96eff389e4781115613a68"},"breadcrumb":{"@id":"https:\/\/www.sleek-mag.com\/article\/retterspitz-a-heritage-brand-in-the-present-tense\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sleek-mag.com\/article\/retterspitz-a-heritage-brand-in-the-present-tense\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sleek-mag.com\/article\/retterspitz-a-heritage-brand-in-the-present-tense\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sleek-mag.com\/"},{"@type":"ListItem","position":2,"name":"Retterspitz: A Heritage Brand in the Present Tense"}]},{"@type":"Person","@id":"https:\/\/www.sleek-mag.com\/#\/schema\/person\/1fd4c1b41c96eff389e4781115613a68","name":"schlank","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.sleek-mag.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/28a91a7b03694a9860c1590004521e06b91644c079476028047b1a7f5e3eb6e9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/28a91a7b03694a9860c1590004521e06b91644c079476028047b1a7f5e3eb6e9?s=96&d=mm&r=g","caption":"sleek"},"description":"Zurzeit schreibt sie ihre Doktorarbeit \u00fcber immersive Installationen und hat ein Faible f\u00fcr Techno, existentielle Kunstmemes und Sonnenbrillen aus den Neunzigern.","url":"https:\/\/www.sleek-mag.com\/de\/author\/sleek\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/posts\/122422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/comments?post=122422"}],"version-history":[{"count":0,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/posts\/122422\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/media\/122425"}],"wp:attachment":[{"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/media?parent=122422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/categories?post=122422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/tags?post=122422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}