{"id":122919,"date":"2025-09-19T12:23:42","date_gmt":"2025-09-19T10:23:42","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=122919"},"modified":"2025-09-19T12:24:02","modified_gmt":"2025-09-19T10:24:02","slug":"matthias-schweighofer-where-stories-meet-innovation","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/matthias-schweighofer-where-stories-meet-innovation\/","title":{"rendered":"Matthias Schweigh\u00f6fer: Where Stories Meet Innovation"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":122939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[4568,10172],"tags":[],"class_list":["post-122919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-film"],"acf":{"legacy":false,"exclude_from_ads":[],"hero_title":"","subtitle":"","hero":{"video":false,"image":false,"header_color":"black","overlay_color":"","overlay_text_color":"black"},"teasers":{"video":false,"image":{"ID":122939,"id":122939,"title":"Polestar x Schweigh\u00f6fer-326","filename":"Polestar-x-Schweighofer-326.jpg","filesize":570176,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-326.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/matthias-schweighofer-where-stories-meet-innovation\/polestar-x-schweighofer-326\/","alt":"","author":"1","description":"","caption":"","name":"polestar-x-schweighofer-326","status":"inherit","uploaded_to":122919,"date":"2025-09-19 09:20:38","modified":"2025-09-19 09:20:38","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-326.jpg","thumbnail-width":128,"thumbnail-height":85,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-326.jpg","medium-width":1920,"medium-height":1280,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-326.jpg","medium_large-width":1920,"medium_large-height":1280,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-326.jpg","large-width":1920,"large-height":1280,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-326-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-326.jpg","2048x2048-width":1920,"2048x2048-height":1280,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-326.jpg","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-326.jpg","wpvr_mobile-width":1920,"wpvr_mobile-height":1280}},"width":"4","proportion":"default"},"facebook_image":false,"related_articles":"","next_article":"","main_category":false,"content":[{"acf_fc_layout":"text_area","text_area":"<p>Matthias Schweigh\u00f6fer reveals himself in a new role: as an actor, director, and connector with attitude, depth, and lifestyle appeal. In conversation, he explains why he feels connected to Polestar, what drives him artistically \u2013 and why patience is the key to his comeback in German cinema.<\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":122939,"id":122939,"title":"Polestar x Schweigh\u00f6fer-326","filename":"Polestar-x-Schweighofer-326.jpg","filesize":570176,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-326.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/matthias-schweighofer-where-stories-meet-innovation\/polestar-x-schweighofer-326\/","alt":"","author":"1","description":"","caption":"","name":"polestar-x-schweighofer-326","status":"inherit","uploaded_to":122919,"date":"2025-09-19 09:20:38","modified":"2025-09-19 09:20:38","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-326.jpg","thumbnail-width":128,"thumbnail-height":85,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-326.jpg","medium-width":1920,"medium-height":1280,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-326.jpg","medium_large-width":1920,"medium_large-height":1280,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-326.jpg","large-width":1920,"large-height":1280,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-326-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-326.jpg","2048x2048-width":1920,"2048x2048-height":1280,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-326.jpg","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-326.jpg","wpvr_mobile-width":1920,"wpvr_mobile-height":1280}}],"settings":{"fit_width":"10","caption":"Image Courtesy of Polestar. "}},{"acf_fc_layout":"text_area","text_area":"<p class=\"whitespace-normal break-words interview-question\"><strong>SLEEK<\/strong> You&#8217;re currently part of a Polestar campaign \u2013 a brand that strongly focuses on reduction, attitude, and aesthetic clarity. What convinced you about this collaboration?<\/p>\n<p class=\"whitespace-normal break-words\"><strong>Matthias Schweigh\u00f6fer<\/strong>\u00a0I&#8217;m convinced when a brand doesn&#8217;t just sell a product, but an attitude. Polestar thinks design radically anew \u2013 reduced, clear, uncompromising \u2013 and at the same time full of emotion. This connection between function and aesthetics, between attitude and experience, fits with my own work: telling stories clearly, but with images that stick in your head.<\/p>\n<p class=\"whitespace-normal break-words interview-question\"><strong>S<\/strong> Electric mobility is often told through technology \u2013 but rarely through emotion. How important is the connection between innovation and storytelling to you, especially as a filmmaker?<\/p>\n<p class=\"whitespace-normal break-words\"><strong>MS<\/strong>\u00a0Very important. Technology alone doesn&#8217;t move anyone. What moves us are emotions, images, atmospheres. As a filmmaker, that&#8217;s exactly what interests me: How does the future feel? What mood does silence create? When innovation becomes tellable, it can become part of culture.<\/p>\n<p class=\"whitespace-normal break-words interview-question\"><strong>S <\/strong>Polestar also positions itself socially \u2013 for example with statements on sustainability and responsibility in design. To what extent does this correspond to your own moral compass as a public figure?<\/p>\n<p class=\"whitespace-normal break-words\"><strong>MS<\/strong> We live in a time when you can&#8217;t outsource responsibility. For me that means: Less mass, more quality. Consume more consciously, design more clearly. I see this as an attitude \u2013 privately and artistically. That&#8217;s why I feel close to Polestar: It&#8217;s not just about cars, but about a vision of how we want to live.<\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":122941,"id":122941,"title":"Polestar x Schweigh\u00f6fer-316","filename":"Polestar-x-Schweighofer-316.jpg","filesize":512973,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-316.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/matthias-schweighofer-where-stories-meet-innovation\/polestar-x-schweighofer-316\/","alt":"","author":"1","description":"","caption":"","name":"polestar-x-schweighofer-316","status":"inherit","uploaded_to":122919,"date":"2025-09-19 09:23:30","modified":"2025-09-19 09:23:30","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1920,"height":1280,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-316.jpg","thumbnail-width":128,"thumbnail-height":85,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-316.jpg","medium-width":1920,"medium-height":1280,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-316.jpg","medium_large-width":1920,"medium_large-height":1280,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-316.jpg","large-width":1920,"large-height":1280,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-316-1536x1024.jpg","1536x1536-width":1536,"1536x1536-height":1024,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-316.jpg","2048x2048-width":1920,"2048x2048-height":1280,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-316.jpg","trp-custom-language-flag-width":18,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-316.jpg","wpvr_mobile-width":1920,"wpvr_mobile-height":1280}}],"settings":{"fit_width":"6","caption":"Image Courtesy of Polestar."}},{"acf_fc_layout":"text_area","text_area":"<p class=\"whitespace-normal break-words interview-question\"><strong>S<\/strong> In recent years, you&#8217;ve increasingly established yourself as a director and producer. How does your view of characters and stories change when you&#8217;re not just acting in them, but also responsible for them?<\/p>\n<p class=\"whitespace-normal break-words\"><strong>MS<\/strong>\u00a0As an actor, you dive into a role. As a director, you have to create the entire world around that role. That changes your perspective: You don&#8217;t just ask &#8220;Who is this character?&#8221; but &#8220;In what cosmos does she move?&#8221; It&#8217;s a journey from detail to totality \u2013 and that makes it so exciting.<\/p>\n<p class=\"whitespace-normal break-words interview-question\"><strong>S<\/strong> In a time when many formats focus on fast pace, you develop a project over several years. How do you deal with pressure and impatience in such a complex creative process?<\/p>\n<p class=\"whitespace-normal break-words\"><strong>MS<\/strong>\u00a0Patience is the hardest currency in our industry. I try to see it as a luxury. When you have the time to let stories mature, depth and relevance emerge. Of course there&#8217;s pressure \u2013 but I&#8217;ve learned to use it as energy. Meditation and the Japanese art of living help me: accepting the moment as it is. And yes \u2013 it&#8217;s actually been five years since I made my last German cinema film. In November I&#8217;m finally back with a new film. For me, that&#8217;s like proof that patience and letting stories mature is sometimes the best way to return to the screen with full force.<\/p>\n<p class=\"whitespace-normal break-words interview-question\"><strong>S <\/strong>Is there something like an artistic attitude for you \u2013 principles that you stick to, whether in mainstream or auteur cinema?<\/p>\n<p class=\"whitespace-normal break-words\"><strong>MS<\/strong>\u00a0Yes: authenticity. I never want to just serve characters, but understand them. And I want to tell stories that have resonance \u2013 whether millions see them in cinemas or just a small circle at festivals. My attitude is: Rather fail honestly than please superficially.<\/p>\n"},{"acf_fc_layout":"images","gallery":[{"ID":122940,"id":122940,"title":"Polestar x Schweigh\u00f6fer-281","filename":"Polestar-x-Schweighofer-281.jpg","filesize":430144,"url":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-281.jpg","link":"https:\/\/www.sleek-mag.com\/de\/article\/matthias-schweighofer-where-stories-meet-innovation\/polestar-x-schweighofer-281\/","alt":"","author":"1","description":"","caption":"","name":"polestar-x-schweighofer-281","status":"inherit","uploaded_to":122919,"date":"2025-09-19 09:22:14","modified":"2025-09-19 09:22:14","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.sleek-mag.com\/wp-includes\/images\/media\/default.png","width":1280,"height":1920,"sizes":{"thumbnail":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-281.jpg","thumbnail-width":64,"thumbnail-height":96,"medium":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-281.jpg","medium-width":1280,"medium-height":1920,"medium_large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-281.jpg","medium_large-width":1280,"medium_large-height":1920,"large":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-281.jpg","large-width":1280,"large-height":1920,"1536x1536":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-281-1024x1536.jpg","1536x1536-width":1024,"1536x1536-height":1536,"2048x2048":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-281.jpg","2048x2048-width":1280,"2048x2048-height":1920,"trp-custom-language-flag":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-281.jpg","trp-custom-language-flag-width":8,"trp-custom-language-flag-height":12,"wpvr_mobile":"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2025\/09\/Polestar-x-Schweighofer-281.jpg","wpvr_mobile-width":1280,"wpvr_mobile-height":1920}}],"settings":{"fit_width":"4","caption":"Image Courtesy of Polestar."}},{"acf_fc_layout":"text_area","text_area":"<p class=\"whitespace-normal break-words interview-question\"><strong>S<\/strong> When you look back at your beginnings today: What would you tell your younger self on the set of &#8220;Soloalbum&#8221; \u2013 and what has fundamentally changed since then?<\/p>\n<p class=\"whitespace-normal break-words\"><strong>MS<\/strong>\u00a0I would tell him: Be less afraid of mistakes. Mistakes are often the shortest path to truth. What has changed is my view of the whole: Back then I was only in the moment of the role, today I think in terms of stories, networks, cultures. Acting is no longer just a profession for me, but a way to connect people and worlds with each other.<\/p>\n<p class=\"whitespace-normal break-words interview-question\"><strong>S<\/strong> You just spent the summer in Australia shooting your new film. Can you tell us something about it already?<\/p>\n<p class=\"whitespace-normal break-words\"><strong>MS<\/strong>\u00a0It was an incredibly intense experience \u2013 three months in a breathtaking setting that reflected me deep inside. I play the lead role in Play Dead, an international drama with Patrick Gibson and Noah Jupe (IMDb link). The film deals with loss, departure, and hope \u2013 universal themes that affect us all. For me personally, it&#8217;s probably the most challenging and at the same time most rewarding role of my career.<\/p>\n<div>\n<div class=\"grid-cols-1 grid gap-2.5 [&amp;_&gt;_*]:min-w-0 !gap-3.5\">\n<p class=\"whitespace-normal break-words interview-question\"><strong>S<\/strong> Besides the new cinema project, you also work internationally and have just realized a brand film with Polestar that will be shown on Monday. Will there be a continuation here?<\/p>\n<p class=\"whitespace-normal break-words\"><strong>MS<\/strong>\u00a0This brand film was more than a campaign for me \u2013 it was almost like a short film that we developed together. It will premiere on Monday. And yes, we&#8217;re already talking about how we can continue this collaboration. There are exciting ideas about how design, innovation, and storytelling can be connected even more closely. I like it when projects don&#8217;t remain one-off, but grow \u2013 just like good stories.<\/p>\n<\/div>\n<\/div>\n"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Matthias Schweigh\u00f6fer: Where Stories Meet Innovation - Sleek Magazine<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/matthias-schweighofer-where-stories-meet-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Matthias Schweigh\u00f6fer: Where Stories Meet Innovation - Sleek Magazine\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/matthias-schweighofer-where-stories-meet-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-09-19T10:23:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-19T10:24:02+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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