{"id":19657,"date":"2015-02-19T14:08:13","date_gmt":"2015-02-19T13:08:13","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=19657"},"modified":"2015-02-19T14:08:13","modified_gmt":"2015-02-19T13:08:13","slug":"museum-of-internet-new-iconographies","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/museum-of-internet-new-iconographies\/","title":{"rendered":"New Iconographies: The Museum Of Internet"},"content":{"rendered":"
\n
\n
\n

\"jungle\" Image taken from Museum of Internet<\/p>\n

As I write, 99,243 people like the Museum of Internet. You might already be one of them, but you probably haven’t heard much about its two rather discreet creators, Emilie Gervais<\/a>\u00a0and Felix Magal. On the Facebook page thousands of images have been uploaded. Some of them are internet blockbusters, such as cats and babies, while others are photographs of artworks. The rest is a subtle mix of the two registers: the Kardashian-West couple in an Edward Hopper coffee shop or Lindsay Lohan mimicking Michelangelo’s Pietas pose. It is hard to find a category that fits their enterprise. Is the Museum of Internet a piece of art with an archival aesthetic? A curating project? An amusing buzz? Sleek sat down with the pair to find out.<\/p>\n

What is the story behind the page? How did it all start?<\/strong><\/p>\n

It began with a simple observation. The web is creating a new iconography composed of cell phone pictures, screenshots, memes and dogs and we knew no place strong and well-adapted enough to archive and gather them. This is how we decided to turn the whole thing into a museum.<\/p>\n

What is the criteria for an image to be published?<\/strong><\/p>\n

We are sometimes pretty limited by Facebook’s censorship, yet we look for the kind of images that would be out of fashion the next week. We want humour, cuteness, awkwardness and, if possible, animals. This is not really what the internet is actually\u00a0about but it is definitely an interesting part of it, in that it is self-reflective. It is somehow the internet caricaturing itself.<\/p>\n

\"Image Image taken from Museum of Internet.<\/p>\n

Do you two see the images of Museum of Internet as net art pieces? If yes, were these images art to you before they were uploaded, or did their \u201cinstitutionalization\u201d gave them this status?<\/strong><\/p>\n

The images that we showcase can come from any background. Even if some of them are pictures of artworks or net art pieces, we don’t think they all need to be Kunst<\/a>. Yes, our staging on the page definitely allows the visitor to have another approach on them. It is something intrinsic to most museums actually. If you see a drawing on a milk bottle, you might not think it is art, but if you encounter it on a large canvas with an artist’s name and a date you will probably have a different perception of it. Same if you see this milk bottle in a museum or gallery.<\/p>\n

Many curators have tried to exhibit net art in built-up museums while respecting \u2013 with more or less success – its digital nature. Do you believe an internet-based platform like yours could be a solution to the problematic exhibition of this genre?<\/strong><\/p>\n

On Facebook we are exactly on the same level than material museums such as the Louvre or the Tate<\/a>. We \u00a0function\u00a0the same way, since we upload pictures of works that belong to our institution. We have even met people thinking that the page was backing up an empirical museum! Having said that, we don’t think creating a virtual space is always a good way to exhibit net art<\/a>. To us, reaching people on a digital space is primarily being where the internet users are, where they know how to interact. Because of this, Facebook was the perfect place for the Museum of Internet.<\/p>\n

Museum of Internet is a Facebook<\/a> page, an ArtStack profile and a Website<\/a>. How do the three work together?<\/strong><\/p>\n

The webpage was created for users to be able to upload artworks directly to Museum of Internet’s collection. Every time the page refreshes, artworks are pulled randomly from the collection and displayed on the front page. Artstack was for when we needed to create shows directly with artists on some of our interests such as the selfie in 2013. It is important for us not to solely rely on Facebook. Museum of Internet is not dependent to this specific social network but is really just\u00a0there for convenience. We are on Facebook today because it is still a place where people share images every day, without over-thinking, as a daily habit, but tomorrow, it might be different.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

\n

Walter Benjamin wrote that a work of art loses its \u201caura\u201d when it is reproduced and broadcast. What do you think of this theory in the digital era?<\/strong><\/p>\n

We think the internet changed a lot the way we live with images as well as the way we judge them. What Benjamin defines as the \u201caura\u201d is the \u201chere and now\u201d of the artwork, and it is probably as close as it can be to the notion of \u201cbuzz\u201d: what you see for the time it lasts as a trending topic in a defined part of the world. The \u201caura\u201d of an image on internet is how viral a selfie by Ellen DeGeneres is or your new profile picture that was liked 150 times. Thus, this form of \u201caura\u201d, of \u201chere and now\u201d actually needs reproduction on a multitude of screens to exist.\u00a0<\/p>\n\n

Interview by Jacob\u00e9 Huet<\/strong><\/p>\n

Mehr: “Body Anxiety” shows women saying what they mean about baring flesh<\/a><\/b><\/p>\n

More: an interview with Maurizio Cattelan<\/a><\/strong><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Image taken from Museum of Internet As I write, 99,243 people like the Museum of Internet. You might already be one of them, but you probably haven’t heard much about its two rather discreet creators, Emilie Gervais\u00a0and Felix Magal. On the Facebook page thousands of images have been uploaded. Some of them are internet blockbusters,…<\/p>","protected":false},"author":3,"featured_media":19690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[11856,139],"tags":[1722,2264,2265,2266,2267,1513,2268],"class_list":["post-19657","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sleek-art","category-art","tag-emilie-gervais","tag-facebook","tag-felix-magal","tag-jacobe-huet","tag-museum-of-internet","tag-net-art","tag-virality"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"\nNew Iconographies: The Museum Of Internet New Iconographies: The Museum Of Internet<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/museum-of-internet-new-iconographies\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Iconographies: The Museum Of Internet New Iconographies: The Museum Of Internet\" \/>\n<meta property=\"og:description\" content=\"Image taken from Museum of Internet As I write, 99,243 people like the Museum of Internet. You might already be one of them, but you probably haven’t heard much about its two rather discreet creators, Emilie Gervais\u00a0and Felix Magal. On the Facebook page thousands of images have been uploaded. Some of them are internet blockbusters,...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/museum-of-internet-new-iconographies\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-19T13:08:13+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"4\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. This creativity manifests itself in SLEEK\u2019s quarterly print publication, digital and social media channels.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sleek-mag.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.sleek-mag.com\/article\/museum-of-internet-new-iconographies\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sleek-mag.com\/article\/museum-of-internet-new-iconographies\/#webpage\",\"url\":\"https:\/\/www.sleek-mag.com\/article\/museum-of-internet-new-iconographies\/\",\"name\":\"New Iconographies: The Museum Of Internet New Iconographies: The Museum Of Internet\",\"isPartOf\":{\"@id\":\"https:\/\/www.sleek-mag.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sleek-mag.com\/article\/museum-of-internet-new-iconographies\/#primaryimage\"},\"datePublished\":\"2015-02-19T13:08:13+00:00\",\"dateModified\":\"2015-02-19T13:08:13+00:00\",\"author\":{\"@id\":\"https:\/\/www.sleek-mag.com\/#\/schema\/person\/c5f3e8e696c044fb822d2530a768f11c\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.sleek-mag.com\/article\/museum-of-internet-new-iconographies\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sleek-mag.com\/article\/museum-of-internet-new-iconographies\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sleek-mag.com\/article\/museum-of-internet-new-iconographies\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sleek-mag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Iconographies: The Museum Of Internet\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sleek-mag.com\/#\/schema\/person\/c5f3e8e696c044fb822d2530a768f11c\",\"name\":\"sleek team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.sleek-mag.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/404b6a6d9dfd8710d349055eb5f6e3eb12a480b0445e12debd7785cc1963dfb1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/404b6a6d9dfd8710d349055eb5f6e3eb12a480b0445e12debd7785cc1963dfb1?s=96&d=mm&r=g\",\"caption\":\"sleek team\"},\"url\":\"https:\/\/www.sleek-mag.com\/de\/author\/sleek-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"New Iconographies: The Museum Of Internet New Iconographies: The Museum Of Internet","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sleek-mag.com\/de\/article\/museum-of-internet-new-iconographies\/","og_locale":"de_DE","og_type":"article","og_title":"New Iconographies: The Museum Of Internet New Iconographies: The Museum Of Internet","og_description":"Image taken from Museum of Internet As I write, 99,243 people like the Museum of Internet. You might already be one of them, but you probably haven’t heard much about its two rather discreet creators, Emilie Gervais\u00a0and Felix Magal. On the Facebook page thousands of images have been uploaded. Some of them are internet blockbusters,...","og_url":"https:\/\/www.sleek-mag.com\/de\/article\/museum-of-internet-new-iconographies\/","og_site_name":"Sleek Magazine","article_publisher":"https:\/\/www.facebook.com\/sleekmag\/","article_published_time":"2015-02-19T13:08:13+00:00","twitter_card":"summary_large_image","twitter_creator":"@sleekmag","twitter_site":"@sleekmag","twitter_misc":{"Verfasst von":"sleek team","Gesch\u00e4tzte Lesezeit":"4\u00a0Minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.sleek-mag.com\/#website","url":"https:\/\/www.sleek-mag.com\/","name":"Schlankes Magazin","description":"Sleek ist Deutschlands f\u00fchrendes unabh\u00e4ngiges Medienhaus\/Marke f\u00fcr Kreativit\u00e4t und Innovation mit Sitz in Berlin, der kreativen Hauptstadt der Welt. Diese Kreativit\u00e4t manifestiert sich in der viertelj\u00e4hrlich erscheinenden Print-Publikation, den digitalen und Social-Media-Kan\u00e4len von SLEEK.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sleek-mag.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.sleek-mag.com\/article\/museum-of-internet-new-iconographies\/#primaryimage","url":"","contentUrl":""},{"@type":"WebPage","@id":"https:\/\/www.sleek-mag.com\/article\/museum-of-internet-new-iconographies\/#webpage","url":"https:\/\/www.sleek-mag.com\/article\/museum-of-internet-new-iconographies\/","name":"New Iconographies: The Museum Of Internet New Iconographies: The Museum Of Internet","isPartOf":{"@id":"https:\/\/www.sleek-mag.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sleek-mag.com\/article\/museum-of-internet-new-iconographies\/#primaryimage"},"datePublished":"2015-02-19T13:08:13+00:00","dateModified":"2015-02-19T13:08:13+00:00","author":{"@id":"https:\/\/www.sleek-mag.com\/#\/schema\/person\/c5f3e8e696c044fb822d2530a768f11c"},"breadcrumb":{"@id":"https:\/\/www.sleek-mag.com\/article\/museum-of-internet-new-iconographies\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sleek-mag.com\/article\/museum-of-internet-new-iconographies\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sleek-mag.com\/article\/museum-of-internet-new-iconographies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sleek-mag.com\/"},{"@type":"ListItem","position":2,"name":"New Iconographies: The Museum Of Internet"}]},{"@type":"Person","@id":"https:\/\/www.sleek-mag.com\/#\/schema\/person\/c5f3e8e696c044fb822d2530a768f11c","name":"schlankes Team","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.sleek-mag.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/404b6a6d9dfd8710d349055eb5f6e3eb12a480b0445e12debd7785cc1963dfb1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/404b6a6d9dfd8710d349055eb5f6e3eb12a480b0445e12debd7785cc1963dfb1?s=96&d=mm&r=g","caption":"sleek team"},"url":"https:\/\/www.sleek-mag.com\/de\/author\/sleek-team\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/posts\/19657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/comments?post=19657"}],"version-history":[{"count":0,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/posts\/19657\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/media?parent=19657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/categories?post=19657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/tags?post=19657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}