{"id":20796,"date":"2015-04-22T16:22:22","date_gmt":"2015-04-22T14:22:22","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=20796"},"modified":"2015-04-22T16:22:22","modified_gmt":"2015-04-22T14:22:22","slug":"interview-with-bernhard-willhelm","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/interview-with-bernhard-willhelm\/","title":{"rendered":"California Seaming: an interview with Bernhard Willhelm"},"content":{"rendered":"<p class=\"size--small\"><img decoding=\"async\" class=\"size-full wp-image-20797\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2015\/04\/main.jpg\" alt=\"Bernhard Willhelm. Photography by Bryan Sheffield. \" width=\"716\" height=\"477\" \/> Bernhard Willhelm. Photography by Bryan Sheffield.<\/p>\n<p>Following a brush with death, German fashion iconoclast <a href=\"https:\/\/www.sleek-mag.com\/de\/tag\/bernhard-willhelm\/\">Bernhard Willhelm<\/a> relocated to California to take stock while preparing for his forthcoming exhibition at LA\u2019s MOCA institute. So after years of relentless hard work and provocation, is the German designer stepping down a gear? We picked the highlights from our interview with Willhelm, originally printed in <a href=\"http:\/\/shop.sleek-mag.com\/products-page\/issues\/45-winter-15-silent-spring\/\">Sleek 45: Silent Spring<\/a><br \/>\n<b>On moving to Los Angeles<\/b> \nEvery 10 years I get antsy. So, I said, \u2018L.A.\u2019 Why? It\u2019s probably because, for me, America is a very exotic place, and, I was thinking of \u2018California dreaming.\u2019 That\u2019s why I called the company \u2018California Creaming,\u2019 so let\u2019s make some cream.<br \/>\n<b>On consumerism<\/b> \nI think it\u2019s good to make a consumer profile from each century. A consumer profile is a bit like a catalogue from a museum. It moves between people\u2019s tastes, emotions, whatever people spend money on. It\u2019s the same with art.<br \/>\nWhat I also want to show in my presentation at the MOCA is that eventually choices become more conservative, and I found that, as a freethinking person, very scary. People are giving away privileges that their parents fought for, without even caring about whatever it could be.<\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"size-full wp-image-20800\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2015\/04\/SHEFF_B_Willhelm_478_F.jpg\" alt=\"Bernhard Willhelm. Photography by Bryan Sheffield. \" width=\"426\" height=\"645\" \/> Bernhard Willhelm. Photography by Bryan Sheffield.<\/p>\n<p><b>On normcore<\/b> \nObviously, people like to conform instead of being a unicorn. After <a href=\"https:\/\/www.sleek-mag.com\/de\/tag\/john-paul-gaultier\/\">Jean Paul Gaultier<\/a> being super eccentric and Thierry Mugler, and <a href=\"https:\/\/www.sleek-mag.com\/de\/tag\/alexander-mcqueen\/\">McQueen<\/a> showing the most extravagant, expensive shows, there was a movement which said, we want to be completely normal. The boy next door.\u00a0 The thing is, people are hiding behind the internet at home, but not necessarily wearing something nice. They feel best in sweatpants.<br \/>\n<b>On fashion and sex<\/b> \nWhat people cannot eliminate from their lives is that fashion has to also do with sexual attraction, and I\u2019m an expert at that. So, people are coming to me\u2014even porn stars: \u2018How do I put that cock ring with that outfit?\u2019 And I love to show them how to do it. It\u2019s one of the pleasures when you\u2019re a fashion designer.<\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"size-full wp-image-20798\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2015\/04\/SHEFF_B_Willhelm_253_F.jpg\" alt=\"Bernhard Willhelm. Photography by Bryan Sheffield. \" width=\"716\" height=\"477\" \/> Bernhard Willhelm. Photography by Bryan Sheffield.<\/p>\n<p><b>On ageing<\/b> \nHow do fashion people get old? Some get crazy, some kill themselves, some do plastic surgery.<br \/>\n<b>On health<\/b> \nThe biggest change I tried to achieve when I came to L.A. was to work less. That\u2019s a very big achievement when you have been working day and night for the last 15 years. I got a tumor, a bad one. It was a strange thing to happen. It\u2019s really worth re-thinking how you want to live, and I realised that stress is your mind\u2019s and body\u2019s biggest enemy. Now, at 42, I can actually feel that my body is aging, California is perfect for me. It could, in the best case, be a little anti-age cure \u2013 to be in a better surrounding with good food, and to have my little hike in the morning.<br \/>\n<strong>Interview by Maxwell Williams\u00a0<\/strong> \n<strong>\u201cBernhard Willhelm 3000: When Fashion Shows the Danger Then Fashion Is the Danger\u201d is on view at\u00a0<a href=\"http:\/\/www.moca.org\/museum\/exhibitiondetail.php?&amp;id=500\">Museum of Contemporary Art<\/a>, Los Angeles until May 17, 2015<\/strong> \n<strong>Read the full interview in <a href=\"http:\/\/shop.sleek-mag.com\/products-page\/issues\/45-winter-15-silent-spring\/\">Sleek 45<\/a><\/strong> \n<strong>More: read our<a href=\"https:\/\/www.sleek-mag.com\/de\/berlin\/2011\/05\/bernhard-willhelm-a-hobby-yogi\/\"> 2011 interview<\/a> with Willhelm<\/strong> \n<strong>More: it&#8217;s all fun and games at <a href=\"https:\/\/www.sleek-mag.com\/de\/showroom\/2015\/04\/centre-pompidou-nouveau-festival\/\">Centre Pompidou&#8217;s Nouveau Festival\u00a0<\/a><\/strong> \n&nbsp;<br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Bernhard Willhelm. Photography by Bryan Sheffield. Following a brush with death, German fashion iconoclast Bernhard Willhelm relocated to California to take stock while preparing for his forthcoming exhibition at LA\u2019s MOCA institute. So after years of relentless hard work and provocation, is the German designer stepping down a gear? We picked the highlights from our&#8230;<\/p>","protected":false},"author":29,"featured_media":20799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[67,2605,1984,2606,2607,2608,2609,2441,344],"class_list":["post-20796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-bernhard-willhelm","tag-bryan-sheffield","tag-los-angeles","tag-maxwell-williams","tag-moca","tag-print-features-2","tag-silent-spring","tag-sleek-45","tag-sleek-magazine"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>California Seaming: an interview with Bernhard Willhelm California Seaming: an interview with Bernhard Willhelm<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/interview-with-bernhard-willhelm\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"California Seaming: an interview with Bernhard Willhelm California Seaming: an interview with Bernhard Willhelm\" \/>\n<meta property=\"og:description\" content=\"Bernhard Willhelm. Photography by Bryan Sheffield. Following a brush with death, German fashion iconoclast Bernhard Willhelm relocated to California to take stock while preparing for his forthcoming exhibition at LA\u2019s MOCA institute. So after years of relentless hard work and provocation, is the German designer stepping down a gear? 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