{"id":24081,"date":"2015-09-01T15:05:09","date_gmt":"2015-09-01T13:05:09","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=24081"},"modified":"2015-09-01T15:05:09","modified_gmt":"2015-09-01T13:05:09","slug":"fashion-is-finally-catching-up-with-you","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/fashion-is-finally-catching-up-with-you\/","title":{"rendered":"Fashion is Finally Catching Up With You"},"content":{"rendered":"<p class=\"size--small\"><img decoding=\"async\" class=\"size-full wp-image-24109\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2015\/08\/Capsule-Collection-Other-Stories-15.jpg\" alt=\"Capsule collection &amp; Other Stories, courtesy of &amp; Other Stories\" width=\"463\" height=\"650\" \/> Capsule collection &amp; Other Stories, courtesy of &amp; Other Stories<\/p>\n<p>There is a whiff of change in the fashion world. Its beauty norms and standards are not what they used to be and have been seriously changing in the past months \u2013 for the better.<\/p>\n<p>The beginning of the year saw the release of two quite special advertising campaigns: C\u00e9line\u2019s, featuring Joan Didion (aged 80); and Saint Laurent\u2019s, with Joni Mitchell (aged 71). The campaigns \u2013 minimalistic and simple as they are \u2013 wouldn\u2019t have stirred much attention, were it not for the respectable age of the two brands\u2019 ambassadors, and of course their cult status.<\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"size-full wp-image-24114\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2015\/08\/SAINT_LAURENT_MUSIC_PROJECT_JONI_MITCHELL_DPS_LR_01.jpg\" alt=\"Joni Mitchell for Saint Laurent, courtesy of Saint Laurent Paris\" width=\"716\" height=\"477\" \/> Joni Mitchell for Saint Laurent, courtesy of Saint Laurent Paris<\/p>\n<p>Until recently ageing was almost taboo in fashion, and society expected older women to tone down and dress their \u201cage\u201d. Fortunately, these boundaries are shifting, as pointed out by Julia Twigg, Professor of Sociology at the University of Kent and the author of \u201cFashion and Age\u201d, 2013. According to Twigg, the idea of age has \u201cundergone a cultural shift under the impact of a series of interconnected changes in the economy and labour market; the position of women; and changes in the family and personal relationships\u201d.<\/p>\n<p>Certainly, the position of women has drastically changed through the last decades, as has the attitude towards ageing. However, with an ageing population across most western countries, it seems almost natural that C\u00e9line and Saint Laurent are waking up to this very profitable market.<\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"size-full wp-image-24108\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2015\/08\/43_Dominik-Gucci-SS16-Mens.jpg\" alt=\"Gucci, SS16 Menswear. Courtesy of Gucci\" width=\"431\" height=\"650\" \/> Gucci, SS16 Menswear. Courtesy of Gucci<\/p>\n<p>But while there is nothing outrageous about fashion embracing ageing, much more attention grabbing is the ongoing gender-bender awakening. Thus, recently Gucci presented an almost gender-neutral collection in pastel colours and soft fabrics; at YSL\u2019s runway show, girls walked down the runway side by side with boys; and John Galliano put male models in dresses during his latest haute couture show for Maison Margiela.<\/p>\n<p>Is this merely a provocative attempt to spice up the runway? Well, it may not be. Big fashion brands seem to know what they are doing when they make bolder moves\u2013 for instance, Gucci\u2019s sales have shot up since Alessandro Michele presented his debut\u00a0Seventies-inspired collection for the fashion house; strikingly different from Tom Ford\u2019s aggressive sexuality and Frida Giannini\u2019s low-key elegance.\u00a0<\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"size-full wp-image-24106\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2015\/08\/13_Kristians-Gucci-SS16-Menswear.jpg\" alt=\"Gucci, SS16 Menswear. Courtesy of Gucci\" width=\"431\" height=\"650\" \/> Gucci, SS16 Menswear. Courtesy of Gucci<\/p>\n<p>The experimentation with androgyny may be not as risky as it seems as sexual and gender fluidity has become ever more prominent. According to the recent Kinsey survey, only 49% of the UK\u2019s 18 to 24 year-olds define themselves as heterosexual; so again it seems that fashion brands are only catching up with the reality of the new generation.<\/p>\n<p>Most telling is the fact that not only haut couture but also high street have treaded on the revolutionary path towards embracing gender-neutrality. In August this year &amp; Other Stories unveiled its new campaign for the Autumn\/Winter 2015\/16 collection, designed by five transgender creatives and all-round muses: models Hari Nef and Valentijn de Hingh, photographer Amos Mac, stylist Love Bailey and make-up artist Nina Poon.<\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"size-full wp-image-24113\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2015\/08\/Capsule-Collection-Other-Stories-21.jpg\" alt=\"Capsule collection &amp; Other Stories, courtesy of &amp; Other Stories\" width=\"463\" height=\"650\" \/> Hari Nef in Capsule collection &amp; Other Stories, courtesy of &amp; Other Stories<\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"size-full wp-image-24111\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2015\/08\/Capsule-Collection-Other-Stories-17.jpg\" alt=\"Capsule collection &amp; Other Stories, courtesy of &amp; Other Stories\" width=\"463\" height=\"650\" \/> Valentijn de Hingh in Capsule collection &amp; Other Stories, courtesy of &amp; Other Stories<\/p>\n<p>The brand belongs to the mass-market giant H&amp;M and has 10 stores across Europe and in the USA; so this new collaboration may signal the further democratisation of fashion and society. After all, as Amos Mac, the photographer behind the &amp; Other Stories campaign, said: \u201cFashion is all about what you\u2019re comfortable in\u201d.<\/p>\n<p><strong>Text by Ira Solomatina<\/strong><\/p>\n<p><strong>Mehr: <a href=\"https:\/\/www.sleek-mag.com\/de\/fashion-2\/2015\/08\/fashion-editorial-casually-ambitious\/\">Fashion Editorial: Casually Ambitious<\/a><\/strong><\/p>\n<p><strong>Mehr: <a href=\"https:\/\/www.sleek-mag.com\/de\/fashion-2\/2015\/08\/fashion-editorial-synched-to-the-city\/\">Fashion Editorial: Synched to the City<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Capsule collection &amp; Other Stories, courtesy of &amp; Other Stories There is a whiff of change in the fashion world. Its beauty norms and standards are not what they used to be and have been seriously changing in the past months \u2013 for the better. The beginning of the year saw the release of two&#8230;<\/p>","protected":false},"author":3,"featured_media":24133,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[540,3125,3126,2002,21,3127,3128,853,3129,3010,3130,3131,3132,3133,940,2285,3134],"class_list":["post-24081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-other-stories","tag-alessandro-michele","tag-amos-mac","tag-celine","tag-fashion","tag-frida-giannini","tag-gucci","tag-hm","tag-hari-nef","tag-ira-solomatina","tag-john-galliano","tag-love-bailey","tag-maison-margiela","tag-nina-poon","tag-saint-laurent","tag-tom-ford","tag-valentijn-de-hingh"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fashion is Finally Catching Up With You Fashion is Finally Catching Up With You<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/fashion-is-finally-catching-up-with-you\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fashion is Finally Catching Up With You Fashion is Finally Catching Up With You\" \/>\n<meta property=\"og:description\" content=\"Capsule collection &amp; Other Stories, courtesy of &amp; Other Stories There is a whiff of change in the fashion world. 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