{"id":27893,"date":"2016-01-28T12:22:31","date_gmt":"2016-01-28T11:22:31","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=27893"},"modified":"2016-01-28T12:22:31","modified_gmt":"2016-01-28T11:22:31","slug":"one-to-watch-fashion-designer-anna-bornhold","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/one-to-watch-fashion-designer-anna-bornhold\/","title":{"rendered":"One to Watch: Fashion Designer Anna Bornhold"},"content":{"rendered":"<p class=\"size--small\"><img decoding=\"async\" class=\"wp-image-27896 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2016\/01\/sleek-anna-bornhold-1.jpg\" alt=\"sleek-anna-bornhold-1\" width=\"716\" height=\"477\" \/> Laura: jacket by Bobby Kolade, &#8220;cigarette pants&#8221; by Anna Bornhold. Su: turtleneck by Wood Wood, trousers by Weekday.<\/p>\n<p style=\"text-align: center;\"><strong>Fotografie: <a href=\"http:\/\/wilkoszandway.com\/\" target=\"_blank\">Wilkosz &amp; Way<\/a><\/strong> <strong>Styling: <a href=\"http:\/\/vanillachina.tumblr.com\/\" target=\"_blank\">Veronika Dorosheva<\/a>\u00a0<br \/>Hair &amp;\u00a0Makeup: Alicja Wilkosz\u00a0using MAC Cosmetics<\/strong> <strong>Models: Laura Winter at\u00a0<a href=\"http:\/\/www.seeds.de\/\"><span class=\"s1\">Seeds<\/span><\/a>\u00a0and Su Maier at\u00a0<a href=\"http:\/\/izaio.de\/women\/development\"><span class=\"s1\">Izaio<\/span><\/a>\u00a0<\/strong><\/p>\n<p>An innovative exploration of textiles secured Anna Bornhold the prestigious Chlo\u00e9 prize in 2015. The German designer not only has creative solutions for classic design pieces but also a pretty healthy sense of humour. Some of her most curious designs include \u201ccarrot pants\u201d and \u201ccigarette pants\u201d which look gorgeously similar to the things they\u2019re named after. Bornhold\u2019s award-winning look as well as her collection \u201cFashion Imitation\u201d were produced out of a special textile that the designer developed herself. The textile is made of single threads stitched onto a porter fabric. Using this special fabric she created garments that look like iconic fashion design pieces such as classic Levi\u2019s 501 jeans, Dr. Martens boots, Birkenstock shoes, or Converse chucks. \u201cTo me, the act of\u00a0imitation is significant,\u201d she says. \u201cI am consciously imitating everyday classic clothing through high manual effort in order to highly value the characteristics of everyday occurrences.\u201d This way, Bornhold\u2019s collection applies a Baudrillardian slant to the\u00a0fashion industry with the imitation and the copy. We talked to the designer to find out more about her collection and design approach, and the meaning of fashion.<\/p>\n<p><strong>Sleek: What is your fashion background?<\/strong><strong><br \/> <\/strong>Anna Bornhold: I come from the north of Germany, I started off by studying art and then, in 2009, I switched to fashion. I graduated with a BA in fashion design from the University of Hannover. In April 2015 I earned a master&#8217;s degree at the school of art in Bremen. Before, during and after my studies I did several internships in art and social institutions.<\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"wp-image-27898 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2016\/01\/sleek-anna-bornhold-2.jpg\" alt=\"sleek-anna-bornhold-2\" width=\"716\" height=\"502\" \/> Left: jeans by Anna Bornhold. Right: &#8220;carrot pants&#8221; by Anna Bornhold, transparent top by Weekday<\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"wp-image-27899 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2016\/01\/sleek-anna-bornhold-3.jpg\" alt=\"sleek-anna-bornhold-3\" width=\"716\" height=\"502\" \/> Left: Laura: jacket by William Fan, socks by Weekday, &#8220;chucks&#8221; by Anna Bornhold. Su: blazer by WE Fashion, socks by Weekday, chucks by Converse. Right: Su: lace-up boots and knitted sport socks by Anna Bornhold.<\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"wp-image-27900 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2016\/01\/sleek-anna-bornhold-4.jpg\" alt=\"sleek-anna-bornhold-4\" width=\"716\" height=\"502\" \/> Left: &#8220;cigarette pants&#8221; by Anna Bornhold. Right: blazer by Bobby Kolade.<\/p>\n<p><strong>Sie<\/strong> <strong>won<\/strong> <strong>die<\/strong> <strong>Chlo\u00e9<\/strong> <strong>award<\/strong> <strong>unter<\/strong> <strong>die<\/strong> <strong>festival<\/strong> <strong>in<\/strong> <strong>Hy\u00e8res in 2015.<\/strong> <strong>Did<\/strong> <strong>Sie<\/strong> <strong>expect<\/strong> <strong>es<\/strong> <strong>oder<\/strong> <strong>war<\/strong> <strong>es<\/strong> <strong>a<\/strong> <strong>surprise<\/strong> <strong>f\u00fcr<\/strong> <strong>you?<\/strong><strong><br \/> <\/strong>It\u00a0was a very pleasant surprise for me. I didn\u2019t expect it at all, because not just me, but all of award nominees created a wonderful Chlo\u00e9 outfit in their own personal way. For my Chlo\u00e9 look I wanted to create an image of effortlessness and easiness: something that is easy to put on and easy to do.<\/p>\n<p><strong>What is so special about your collection in terms of fabric, silhouettes\u00a0and shapes? What was your design approach?<\/strong><strong><br \/> <\/strong>I think what\u00a0is so special about my collection is the idea behind it, the humour (the irony that is expressed throug design) and the textile. The silhouettes are rather classic, so technically there is not much groundbreaking in the design. But the story behind each outfit is what actually makes the collection so special. The design process was very intuitive and inspired by personal ideas, thoughts and questions. For instance, I asked myself why a certain silhouette is called \u201ecigarette pants\u201c even though it doesn\u2019t resemble a lighted cigarette at all.<\/p>\n<p>It was very important for me to develop my own textile rather than to buy one. I see myself rather as a storyteller than as a fashion designer. The story behind each outfit is very important for me. I want to be able to explain why a certain garment from my collection looks the way it looks. A standard answer such as \u201cbecause it\u2019s sexy\u201d wouldn\u2019t be satisfying for me.<\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"wp-image-27901 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2016\/01\/sleek-anna-bornhold-5.jpg\" alt=\"sleek-anna-bornhold-5\" width=\"716\" height=\"502\" \/> Bottom: &#8220;jeans&#8221; by Anna Bornhold, shoes by Frisur. Top: original Levi\u2019s 501 jeans, boots by Dr. Martens.<\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"wp-image-27902 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2016\/01\/sleek-anna-bornhold-6.jpg\" alt=\"sleek-anna-bornhold-6\" width=\"716\" height=\"502\" \/> On left: &#8220;denim&#8221; vest by Anna Bornhold. On right: hat by Soulland, turtleneck by Wood Wood, &#8220;spacesuit&#8221; jumpsuit by Anna Bornhold, boots by Dr. Martens.<\/p>\n<p><strong>How did you come up<\/strong> <strong>with this innovative textile technique that you used to create your garments?<\/strong><strong><br \/> <\/strong>Well, everything started with me having too many yarns on the reels: they were not enough for sewing, but they were too many to be thrown away. I just started to play around with yarn. This is something I love the most: to do something without knowing where it goes and to hope that at the end it all comes together and it turns to a nice story.<\/p>\n<p><strong>How do you see the future of fashion? How will the fashion industry evolve in the next decades? <\/strong>Personally I believe in sharing! We have to share knowledge, ideas and skills to break the mould.<\/p>\n<p><strong>Interview by:\u00a0Veronika Dorosheva\u00a0<\/strong><\/p>\n<p><strong>Mehr: <a title=\"Sample-CM widmet Kollektion dem Ritual des Sports\" href=\"https:\/\/www.sleek-mag.com\/de\/fashion-2\/2016\/01\/sample-cm-dedicates-collection-to-the-ritual-of-sport\/\" rel=\"bookmark\">Sample-CM widmet Kollektion dem Ritual des Sports<\/a><\/strong><\/p>\n<p><strong>Mehr: <a title=\"Tarnmuster und Stickerei bei Sadak AW16\" href=\"https:\/\/www.sleek-mag.com\/de\/fashion-2\/2016\/01\/camo-and-embroidery-at-sadak-aw16\/\" rel=\"bookmark\">Tarnmuster und Stickerei bei Sadak AW16<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Laura: jacket by Bobby Kolade, &#8220;cigarette pants&#8221; by Anna Bornhold. Su: turtleneck by Wood Wood, trousers by Weekday. Photography: Wilkosz &amp; Way Styling: Veronika Dorosheva\u00a0Hair &amp;\u00a0Makeup: Alicja Wilkosz\u00a0using MAC Cosmetics Models: Laura Winter at\u00a0Seeds\u00a0and Su Maier at\u00a0Izaio\u00a0 An innovative exploration of textiles secured Anna Bornhold the prestigious Chlo\u00e9 prize in 2015. The German designer not&#8230;<\/p>","protected":false},"author":3,"featured_media":27897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[2649,3858,3859,1542,3860,3861],"class_list":["post-27893","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-anna-bornhold","tag-baudrillard","tag-chloe-award","tag-designer","tag-fashion-imitation","tag-imitation"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>One to Watch: Fashion Designer Anna Bornhold One to Watch: Fashion Designer Anna Bornhold<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/one-to-watch-fashion-designer-anna-bornhold\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"One to Watch: Fashion Designer Anna Bornhold One to Watch: Fashion Designer Anna Bornhold\" \/>\n<meta property=\"og:description\" content=\"Laura: jacket by Bobby Kolade, &#8220;cigarette pants&#8221; by Anna Bornhold. 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