{"id":31838,"date":"2016-05-11T15:21:52","date_gmt":"2016-05-11T13:21:52","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=31838"},"modified":"2016-05-11T15:21:52","modified_gmt":"2016-05-11T13:21:52","slug":"what-do-the-instagram-updates-really-mean-for-fashion","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/what-do-the-instagram-updates-really-mean-for-fashion\/","title":{"rendered":"What Do the Instagram Updates Really Mean for Fashion?"},"content":{"rendered":"<p class=\"size--small\"><img decoding=\"async\" class=\"size-full wp-image-31849\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2016\/05\/19681431186_9ebb4ef457_o-copy.jpg\" alt=\"Fashion in the age of instagram\" width=\"715\" height=\"440\" \/> Image courtesy of samsung.com<\/p>\n<p>&nbsp;<br \/>\nHow many of us six years ago had no idea about selfies or \u201cthrowback Thursdays,\u201d or how to gain a behind-the-scenes peek of the fashion world? These days things are a different and most of those changes are largely due to the success of the photo-sharing app Instagram. In the mere six years of its existence, the network has grown into users\u2019 everyday routines, even managing to become the fashion industry\u2019s chief social media platform, with thousands of brands now integrating an online presence into their strategies.<br \/>\nFounded in 2010, Instagram has continued to stay true to its initial principles for the most part. That is at least, until recently. Recently the social network declared it would begin testing a soon-to-be implemented algorithmic policy regarding how images are shown to its users. Meaning, in the future the photo-sharing app will select potentially interesting images, and only these will eventually find their way into our newsfeed. And what about the rest? The algorithm will drown posts deemed hopelessly unpopular towards the bottom depths of users\u2019 feeds.<br \/>\nThe parameters registered by the program are quite basic ones. It judges by the colours, giving preference to warm tones\u00a0over cold and dismissing pictures containing images that are likely to &#8220;cause negative associations.\u201d<br \/>\n&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 28.125% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BFRzC4hv5Ew\/\" target=\"_blank\">5 days until our limited edition Marc Jacobs exclusive #MileyxMarilyn t-shirt benefiting @PlannedParenthood hits boutiques &amp; marcjacobs.com. Stay tuned for more. #StandwithPP<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A video posted by Marc Jacobs (@marcjacobs) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2016-05-11T19:06:21+00:00\">May 11, 2016 at 12:06pm PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/platform.instagram.com\/en_US\/embeds.js\" async=\"\" defer=\"defer\"><\/script><br \/>\n<script src=\"\/\/platform.instagram.com\/en_US\/embeds.js\" async=\"\" defer=\"defer\"><\/script><br \/>\nOfficially, Instagram promises to provide us all with the better content. The\u00a0disappointing part, however, is that we will no longer have the\u00a0chance to decide what content is better for us personally. However, the main losers of the new policy will be artists, influencers and brands \u2013 many of whom are now desperately calling out to users asking to turn on notifications for their posts.<br \/>\nThis anxiety is hardly surprising, since the number of followers on Instagram has long since turned into a\u00a0kind of symbolic capital\u00a0with the potential to turn\u00a0into real profits. Until very recently Instagram gave a wonderful opportunity to run marketing strategies with a broad outreach on minimal costs. The implementation of the algorithmic policy will significantly change the state of things. Similar alterations happened about two years ago with Facebook when the social network started using their own\u00a0algorithm, forcing brands and public pages to promote (ie pay for) their posts to ensure they will be shown to users. And the same is about to happen with Instagram.<br \/>\n&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\"><\/div>\n<p style=\"margin: 8px 0 0 0; padding: 0 4px;\"><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BFb0xsSEG63\/\" target=\"_blank\">Getting ready for a party during the 69th #cannesfilmfestival actress @kirstendunst in a custom #Gucci Herbarium print silk georgette gown with flounce detail by #AlessandoMichele. #cannes2016 Photo: @RenatoCampora<\/a><\/p>\n<p style=\"color: #c9c8cd; font-family: Arial,sans-serif; font-size: 14px; line-height: 17px; margin-bottom: 0; margin-top: 8px; overflow: hidden; padding: 8px 0 7px; text-align: center; text-overflow: ellipsis; white-space: nowrap;\">A photo posted by Gucci (@gucci) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2016-05-15T16:33:53+00:00\">May 15, 2016 at 9:33am PDT<\/time><\/p>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/platform.instagram.com\/en_US\/embeds.js\" async=\"\" defer=\"defer\"><\/script><br \/>\n&nbsp;<br \/>\n\u201cThe story is only good as its reach\u201d, believes Courtney Colavita, the Head of Digital Marketing for Gucci, who uses this mantra to sum up the main rule of fashion brands\u2019 digital strategies. Fashion companies have embraced\u00a0Instagram so much in the last years that it has been dubbed a fashion network. The service has become not only a sharing platform, but a stage for exclusive presentations of products and advertising campaigns as Oscar de la Renta has done for years. Now, even the famous anti-social media activist Marc Jacobs has warmed to the app,\u00a0using it to\u00a0introduce his SS16 ad campaign\u00a0two months ago. The sheer fact that Brooklyn Beckham (who&#8217;s 16\u00a0 and has 6.5 m followers on Instagram) was chosen to shoot a campaign for Burberry (which has an annual profit of \u00a32,5 m) illustrates the importance of the social network.<br \/>\n&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 62.5% 0; text-align: center; width: 100%;\"><\/div>\n<p><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BBKYJ4xRJHR\/\" target=\"_blank\">First shot done @benmfrees @BrooklynBeckham for #THISISBRIT<\/a><br \/>\nA photo posted by Burberry (@burberry) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2016-01-30T11:51:07+00:00\">Jan 30, 2016 at 3:51am PST<\/time>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/platform.instagram.com\/en_US\/embeds.js\" async=\"\" defer=\"defer\"><\/script><br \/>\n&nbsp;<br \/>\n<script src=\"\/\/platform.instagram.com\/en_US\/embeds.js\" async=\"\" defer=\"defer\"><\/script><br \/>\nThe new algorithm might be not entirely bad, believes PR-expert Aliza Licht: \u201cThis might be a blessing. The algorithm changes mean less content creation and less posting frequency. So brands will be able to create and boost posts in a more strategic and efficient way.&#8221; However, brands will also have to reconsider their advertising budgets, which might be problematic for smaller brands who look towards\u00a0Instagram as the main channel for connecting with\u00a0their audience.<br \/>\n\u201cI do not have a massive marketing team or large PR budgets but with social media I can still generate noise,&#8221; \u2013 says British designer Nicholas Daley. \u201cInstagram is a very powerful tool. My primary market is in Japan so the fact that I can post an image and someone over in Tokyo can respond to it instantly is a great thing.&#8221; But what is really troubling now is whether the algorithm will turn out compatible with creativity. Will the younger designers be able to keep their voices heard and their images seen on Instagram? We&#8217;ll find out very soon.<br \/>\n&nbsp;<\/p>\n<blockquote class=\"instagram-media\" style=\"background: #FFF; border: 0; border-radius: 3px; box-shadow: 0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width: 658px; padding: 0; width: calc(100% - 2px);\" data-instgrm-captioned=\"\" data-instgrm-version=\"7\">\n<div style=\"padding: 8px;\">\n<div style=\"background: #F8F8F8; line-height: 0; margin-top: 40px; padding: 50.0% 0; text-align: center; width: 100%;\"><\/div>\n<p><a style=\"color: #000; font-family: Arial,sans-serif; font-size: 14px; font-style: normal; font-weight: normal; line-height: 17px; text-decoration: none; word-wrap: break-word;\" href=\"https:\/\/www.instagram.com\/p\/BEyJbKtxwPP\/\" target=\"_blank\">SS16 &#8211; FIRST BEAT Editorial 02 Styled by Stephen Mann and Shot by Iain Anderson Modelled by Edwin Louis. SS16 collection is now available at selected retailers. For further enquires contact studio@nicholasdaley.net or visit nicholasdaley.net. #nicholasdaley #SS16 #firstbeat #instoresnow @thenonplace @mriainanderson @edwinlouisfilm @international_gallery_beams @beams_official @hostemppl @wallaceandmurron<\/a><br \/>\nA photo posted by Nicholas Daley (@nicholas_daley) on <time style=\"font-family: Arial,sans-serif; font-size: 14px; line-height: 17px;\" datetime=\"2016-04-29T12:06:12+00:00\">Apr 29, 2016 at 5:06am PDT<\/time>\n<\/div>\n<\/blockquote>\n<p><script src=\"\/\/platform.instagram.com\/en_US\/embeds.js\" async=\"\" defer=\"defer\"><\/script><\/p>","protected":false},"excerpt":{"rendered":"<p>As the app dominates social media advertising using influencers and newly placed algorithms, how will this shape the way brands communicate with their audiences?<\/p>","protected":false},"author":1,"featured_media":31850,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[4491,4492,2065,21,3128,4493,3068,213,4494,4495,4496],"class_list":["post-31838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-branding","tag-brooklyn-beckham","tag-burberry","tag-fashion","tag-gucci","tag-influencers","tag-instagram","tag-marc-jacobs","tag-nicholas-daley","tag-oscar-de-la-renta","tag-social-media"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What Do the Instagram Updates Really Mean for Fashion? 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