{"id":32729,"date":"2016-06-15T12:59:36","date_gmt":"2016-06-15T10:59:36","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=32729"},"modified":"2016-06-15T12:59:36","modified_gmt":"2016-06-15T10:59:36","slug":"louis-vuitton-fragrance-launch-announced","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/louis-vuitton-fragrance-launch-announced\/","title":{"rendered":"On the Scent of Louis Vuitton\u2019s Secretive New Launch"},"content":{"rendered":"<p class=\"size--small\"><img decoding=\"async\" class=\"wp-image-32735 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2016\/06\/louis-vuitton-Louis_Vuitton_Celebrating_Monogram_ad_campaign_2_DI3.jpg\" alt=\"louis-vuitton--Louis_Vuitton_Celebrating_Monogram_ad_campaign_2_DI3\" width=\"1067\" height=\"600\" \/> From the Louis Vuitton Celebrating the Monogram ad campaign<\/p>\n<p>The rumours of Louis Vuitton\u2019s first perfume launch have been circulating since the appointment of an in-house perfumer, Jacques Cavallier-Belletrud (of Stella by Stella McCartney, Dior Addict, and Jean Paul Gaultier Classic fame, to name a few) back in 2012.<br \/>\nIn true LV style they have not rushed the process, concentrating on exquisite quality over everything else. \u201cThere is time for creation, there is time for business. Sometimes people want to reduce the time of creation in the name of business,\u201d Cavallier told Kathleen Baird-Murray in an exclusive interview in the\u00a0<a href=\"https:\/\/next.ft.com\/content\/432d1ec0-27e2-11e6-8ba3-cdd781d02d89\" target=\"_blank\">Financial Time\u00a0<\/a>at the brand\u2019s new HQ in Grasse.<br \/>\nIt\u2019s important to note for the perfume puritans, that this is not the label\u2019s first launch. Eau de Voyage came out in 1946 and was briefly reissued in the eighties.<br \/>\nThe new release that\u2019s due this September is clouded in a mist of secrecy. All the brand will reveal is that it will focus on pure florals, and a new note derived from the iconic LV leather \u2013 the website promises \u2018a journey of emotions\u2019 &#8211; LV, we can confirm that we are<em> already <\/em>emotional.<em>\u00a0<\/em><\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"wp-image-32734 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2016\/06\/o.43192.jpg\" alt=\"o.43192\" width=\"640\" height=\"800\" \/> From Louis Vuitton<\/p>\n<p>&nbsp;<br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>The new release that\u2019s due this September is clouded in a mist of secrecy<\/p>","protected":false},"author":1,"featured_media":32736,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[4734,4735,4736,4737,4738,212,1581,4739],"class_list":["post-32729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-4734","tag-eau-de-voyage","tag-grasse","tag-jacques-cavallier-belletrud","tag-launch","tag-louis-vuitton","tag-perfume","tag-september"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>On the Scent of Louis Vuitton\u2019s Secretive New Launch On the Scent of Louis Vuitton\u2019s Secretive New Launch<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/louis-vuitton-fragrance-launch-announced\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"On the Scent of Louis Vuitton\u2019s Secretive New Launch On the Scent of Louis Vuitton\u2019s Secretive New Launch\" \/>\n<meta property=\"og:description\" content=\"The new release that\u2019s due this September is clouded in a mist of secrecy\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/louis-vuitton-fragrance-launch-announced\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-15T10:59:36+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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