{"id":33912,"date":"2016-07-11T17:01:57","date_gmt":"2016-07-11T15:01:57","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=33912"},"modified":"2016-07-11T17:01:57","modified_gmt":"2016-07-11T15:01:57","slug":"dior-raf-simons-maria-grazia-chiuri","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/dior-raf-simons-maria-grazia-chiuri\/","title":{"rendered":"Why Dior's New Appointment Signals Huge Change"},"content":{"rendered":"

 <\/p>\n

\"Christian Raf Simons and Maria Grazia Chiuri, images courtesy of Dior press office<\/p>\n

 
\nIn the fast and furious world of contemporary fashion a creative director is expected to be a master of all trades. A chief designer should also be able to build a coherent brand image, overseeing all processes and stages of creative production. In 2012, as Hedi Slimane was hired by Saint Laurent to control everything from advertising to the interiors of boutiques, it was considered revolutionary and unprecedented. Meanwhile, with the ever-fastening pace of fashion schedules, it has become normal for brands to look for someone who is able to take charge of all things creative.
\nLast year\u2019s fashion film \u201cDior and I\u201d revealed Raf\u2019s important role in creating the clear vision of the brand, shaping the way Dior is seen from the outside. The designers currently in charge of the female line \u2013 Serge Ruffieux and Lucie Meier, though unarguably talented \u2013 fail to produce the same consistent and sophisticated Dior image as Raf did. Simons\u2019 main contribution to the French fashion house was to modernise, rethink and reshape the recognisable Dior-esque staples, including the Bar jacket and the ultra-feminine dresses. While maintaining the signature elegance of Dior\u2019s original designs, he updated them to create ensembles with increased contemporaneity and empowerment.
\n <\/p>\n

\"Christian Left: Bar suit & hat, designed by Christian Dior in Paris, France, SS 1947, 1960 copyright Victoria and Albert Museum, London; right: Raf Simons’ redesigned Bar jacket for Dior Couture AW 2012<\/p>\n

 
\nThe past nine months without a creative director have been dramatic for Dior, especially in an industry that places huge amounts of credibility on the stability that one design figure provides. Absence of a chief designer has the ability to affect consumers\u2019 decisions; a product is more difficult to connect to a brand image if there is no designer behind its production. The sales revenues for Dior have stalled<\/a> since Simons\u2019 departure, and though the brand explains it with the sharp fall in tourism, the lack of a creative director might be another reason as well.
\nIt is also difficult to see coherence in Dior\u2019s latest moves. “Incongruous” was the word of choice used by many to describe the brand\u2019s resort 2017 show. Hosted at England\u2019s Blenheim castle as a homage to the brand\u2019s noble history, there was a certain symbolism in staging the show in a castle where previous generations of Dior designers \u2013 including the founder and the young Yves Saint Laurent \u2013 held their presentations. However, though ostentatiously staged, the show lacked brand credibility. In its attempt to eliminate Raf\u2019s influence, the label went too far with its decorative paraphernalia. Dior\u2019s cruise 2017 consists of all things summery, but incomprehensibly misses on Dior\u2019s staples \u2013 the Bar jacket, the feminine elegance, the signature accentuated waistlines.
\n <\/p>\n

\"Christian Left: Dior cruise 2017, right: AW Dior haute couture AW16<\/p>\n

 
\nThe couture collection presented earlier this week, as Tim Blanks wrote, \u201cfelt like a kind of ground zero\u201d. The simple, understated, seemingly half-finished designs seemed to declare the end of uncertainty and the beginning of a new chapter for Dior. The message was timely, as Maria Grazia Chiuri, who was long rumoured to become Raf\u2019s successor, has now officially left Valentino to join the French luxury brand.
\nThe appointment of Chiuri is another unexpected move – for the first time in its history, a woman heads the fashion house known for its femininity. The formidable Coco Chanel once branded Christian Dior a \u201chater of women\u201d for his flower-like, impractical and constricting designs. The appointment of a woman can truly be the beginning of a new era for Dior.
\nFor Maria Grazia Chiuri it marks her first role as solo designer. At both Valentino and Fendi, she worked in tandem with Pierpaolo Piccioli. The new job is going to be challenging for the designer, as she is now expected to deliver not only a woman\u2019s view on Dior\u2019s legacy but also speak up in a sole clear voice. And judging by the rigour and intricacy of her previous work, this heralds the start of an exciting new chapter for Dior and the fashion industry at large.
\n <\/p>\n

\"Christian Valentino haute couture SS15<\/p>\n

 
\n 
\n <\/p>","protected":false},"excerpt":{"rendered":"

Maria Grazia Chiuri is starting an exciting new chapter for Dior after a 9-month limbo <\/p>","protected":false},"author":1,"featured_media":33931,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[4862,21,2563,5004,875,1554],"class_list":["post-33912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-christian-dior","tag-fashion","tag-fendi","tag-maria-grazia-chiuri","tag-raf-simons","tag-valentino"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"\nWhy Dior's New Appointment Signals Huge Change Why Dior's New Appointment Signals Huge Change<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/dior-raf-simons-maria-grazia-chiuri\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Dior's New Appointment Signals Huge Change Why Dior's New Appointment Signals Huge Change\" \/>\n<meta property=\"og:description\" content=\"Maria Grazia Chiuri is starting an exciting new chapter for Dior after a 9-month limbo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/dior-raf-simons-maria-grazia-chiuri\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-07-11T15:01:57+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"4\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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