{"id":35074,"date":"2016-08-02T10:53:30","date_gmt":"2016-08-02T08:53:30","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=35074"},"modified":"2016-08-02T10:53:30","modified_gmt":"2016-08-02T08:53:30","slug":"fashion-wearable-tech","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/fashion-wearable-tech\/","title":{"rendered":"The Fashion Trend for a Tech-Obsessed Generation"},"content":{"rendered":"<p>&nbsp;<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-35085\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2016\/08\/alexander-mcqueen-spray-dress.jpg\" alt=\"Wearable Tech: Alexander Mcqueen SS99\" width=\"1500\" height=\"844\" \/><br \/>\n&nbsp;<br \/>\nWould you fancy buying a moonstone bracelet that flickers each time an important email comes through? Perhaps a \u201csmart\u201d jacket that connects to your iPhone? Or a tiny pliable tattoo-like patch that instantly measures your health data?<br \/>\nThough these innovations sound more like a crazy science-fiction fantasy than their high-fashion reality, their technologies already exist and reports show they are in high demand. Dubbed wearables, they are the ambiguous trend pieces of the 21st century.<br \/>\nIt wasn\u2019t until the verge of the millennium that high-tech subconsciously entered fashion\u2019s discourse. <a href=\"https:\/\/www.sleek-mag.com\/de\/?s=Alexander+McQueen&amp;submit=Search\" target=\"_blank\">Alexander McQueen<\/a> staged an impressive finale to his SS99 show with two robots spraying paint on Shalom Harlow\u2019s white trapeze dress. Like most things McQueen created, there was something menacing, something delicately beautiful and endlessly romantic to this performance. The event was labeled pure fashion magic.<br \/>\n&nbsp;<\/p>\n<div class=\"entry-content-asset videofit\"><iframe title=\"Video   Alexander McQueen  Savage Beauty   The Metropolitan Museum of Art, New York\" width=\"720\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/P13oZsD-t4s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<p>&nbsp;<br \/>\nSince then, ideas regarding the marriage of fashion and technology have evolved in a far more practical direction. Fashion merges with technology in the form of e-shops, advanced production techniques and \u2013 of course \u2013 wearables, a sector that tech giants view as a huge and unexplored market of opportunities. Since <a href=\"https:\/\/www.pebble.com\" target=\"_blank\">Pebble<\/a> launched the very first smart watch in 2012, technology companies have clumsily fought for space on customers\u2019 bodies. However, as the flop of the Google Glass demonstrated, when it comes to wearables neither efficiency nor ground-breaking technology is enough. In order for people to actually wear them, they must be good looking, cleverly marketed and less scary.<br \/>\nIn an attempt to make their futuristic efforts more attractive, companies like Google, Apple and Samsung have embraced collaborations with fashion\u2019s biggest names. Right now, Google is working with <a href=\"https:\/\/www.sleek-mag.com\/de\/?s=levi%27s&amp;submit=Search\" target=\"_blank\">Levi\u2019s<\/a> on a pair of smart jeans that will allow the wearer to send commands to their phone just by tapping lightly on the fabric.<br \/>\nIt could be argued that the very concept of wearables clashes with that of fashion, as the latter hardly ever intends for practicality. Rather, it is all about hype, coolness and luxury \u2013 creating an image people want to be associated with and pay the price for.<br \/>\n&nbsp;<\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"wp-image-35077 size-full\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2016\/08\/apple-watch-collaborations.jpg\" alt=\"Wearable Tech: Apple Watch\" width=\"1500\" height=\"1126\" \/> Apple Watch&#8217;s collaborations with Thom Browne (left) and Hermes (right)<\/p>\n<p>&nbsp;<br \/>\nApple, who presented its smartwatch in autumn 2013 and whose iPhone has unofficially become the \u201cit\u201d gadget for creatives globally, understands the importance of working with fashion designers. The company tried to garner attention from the fashion crowd by launching Apple Watch collaborations with Hermes and Thom Browne, as well as inviting industry insiders to its watch-related events. Apple even managed to secure the Watch on fashion\u2019s most important wrist \u2013 <a href=\"https:\/\/www.instagram.com\/p\/1gMa-vFzmN\/\" target=\"_blank\">the one of Karl Lagerfeld<\/a>. The company does not reveal its sales figures for the Watch, but according to estimates from Forbes, the first version of the device did worse than expected within the company.<br \/>\nCriticisms against the Apple Watch are similar to arguments against the entire \u201cwearable as device\u201d concept: it is too slow, it requires too much attention, it is redundant and its functions are obscure. Another concern is privacy \u2013 the Google Glass, for instance, was considered too obtrusive in the way it freely used personal data. \u201cFor a consumer, it is important that fashion tech solves problems and covers real needs,\u201d remarked a spokesperson for the Berlin-based fashion hub <a href=\"https:\/\/www.zalando.de\" target=\"_blank\">Zalando<\/a>. \u201cRight now, new wearable tech products oscillate around the branch of gadgets, not fashion accessories. The products that are currently available aren\u2019t intuitive enough, and few add any actual value for the user. Another challenge is to marry the functionality of technology with aesthetic and style.\u201d<br \/>\n&nbsp;<\/p>\n<blockquote><p>\u201cFashion tech collaborations will only find success when their practical\u00a0side\u00a0becomes seamless and invisibly integrated in design\u201d &#8211; Dr. Amanda Parkes<\/p><\/blockquote>\n<p>&nbsp;<br \/>\n\u201cFashion tech collaborations will only find success when their practical\u00a0side\u00a0becomes seamless and invisibly integrated in design\u201d, warns technology expert Dr. Amanda Parkes in an interview with Business of Fashion. Parkes herself has been employed by Ralph Lauren to work on integrating technology into fashion. It is also known that German-based brands <a href=\"https:\/\/www.sleek-mag.com\/de\/?s=adidas&amp;submit=Search\" target=\"_blank\">adidas<\/a> and Zalando are both working on their respective projects in fashion tech. Even though the wearable industry is still in its natal state, wearables are not going anywhere. Therefore, it is only the matter of time until they\u00a0become better-looking and more appealing.<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>But is Unkle Karl&#8217;s approval enough to give this movement credibility?<\/p>","protected":false},"author":1,"featured_media":35086,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81,3980],"tags":[1014,668,5294,5295,21,2399,1763,952,1426,5296],"class_list":["post-35074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","category-tech","tag-adidas","tag-alexander-mcqueen","tag-apple","tag-apple-watch","tag-fashion","tag-hermes","tag-karl-lagerfeld","tag-levis","tag-technology","tag-zalandos"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Fashion Trend for a Tech-Obsessed Generation The Fashion Trend for a Tech-Obsessed Generation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/fashion-wearable-tech\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Fashion Trend for a Tech-Obsessed Generation The Fashion Trend for a Tech-Obsessed Generation\" \/>\n<meta property=\"og:description\" content=\"But is Unkle Karl&#039;s approval enough to give this movement credibility?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/fashion-wearable-tech\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-02T08:53:30+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"4\u00a0Minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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