{"id":36395,"date":"2016-08-31T11:43:07","date_gmt":"2016-08-31T09:43:07","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=36395"},"modified":"2016-08-31T11:43:07","modified_gmt":"2016-08-31T09:43:07","slug":"kenzo-fragrance","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/kenzo-fragrance\/","title":{"rendered":"KENZO Rebels Against Convention in New Fragrance Featurette"},"content":{"rendered":"<p>&nbsp;<br \/>\n<img decoding=\"async\" class=\"aligncenter size-full wp-image-36483\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2016\/08\/Kenzo_Perfume_Campaign.jpg\" alt=\"Kenzo_Perfume_Campaign\" width=\"1780\" height=\"1000\" \/><br \/>\n&nbsp;<br \/>\nBreaking free from the convention of traditionally romance-driven perfume video ad-campaigns, Kenzo has released a\u00a0new commercial to promote its first fragrance.<br \/>\nCreative directors Carol Lim and Humberto Leon enlisted\u00a0director\u00a0Spike Jonze, better known for his music video collaborations with Daft Punk, \u00a0Bjork, Kanye West as well as award-winning movies such as &#8220;Her&#8221;, to produce the ultimate anti-clich\u00e8 fragrance featurette.<br \/>\nThe film begins like all others, with the\u00a0camera slowly zooming\u00a0its focus to a beautiful woman \u2013 in this instance, actress and dancer Margaret Qualley. Seated\u00a0around a dinner table at a Parisian award ceremony, Qualley is illuminated in soft lighting while\u00a0music begins to play.<br \/>\nSixty seconds in, however, a\u00a0previously woeful looking\u00a0Qualley breaks free from her introductory setting to begin her journey of an\u00a0epic frenzy routine of madness, choreographed by Ryan Heffington, the man\u00a0behind Sia&#8217;s outstanding performance in &#8220;Chandelier&#8221;. Her crazed ballet movements through an empty theatre are accompanied by music produced by DJs Sam Spiegel &amp; Ape Drums. Vocals by Assassin round out the track entitled &#8220;Mutant Brain&#8221;, which was created especially for the campaign.<br \/>\n&nbsp;<br \/>\n<strong>Watch the full short feature for Kenzo&#8217;s new fragrance below<\/strong> \n<iframe src=\"https:\/\/www.youtube.com\/embed\/ABz2m0olmPg?rel=0\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><br \/>\n<strong>More information on Kenzo is available at\u00a0<a href=\"https:\/\/www.kenzo.com\/en\/kenzoworld\">kenzo.com<\/a><\/strong> \n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>This Spike Jonze-directed clip isn&#8217;t your average perfume advert<\/p>","protected":false},"author":1,"featured_media":36478,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[5538,5539,2429,4131,5540,5541,5542,4132,2244,834,5543,5544,27,5545,5546,5275,1105,5547],"class_list":["post-36395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-ape-drums","tag-assassin","tag-bjork","tag-carol-lim","tag-chandelier","tag-daft-punk","tag-her","tag-humberto-leon","tag-kanye-west","tag-kenzo","tag-margaret-qualley","tag-mutant-brain","tag-paris","tag-ryan-heffington","tag-sam-spiegel","tag-sia","tag-sleek","tag-spike-jonze"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KENZO Rebels Against Convention in New Fragrance Featurette KENZO Rebels Against Convention in New Fragrance Featurette<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/kenzo-fragrance\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KENZO Rebels Against Convention in New Fragrance Featurette KENZO Rebels Against Convention in New Fragrance Featurette\" \/>\n<meta property=\"og:description\" content=\"This Spike Jonze-directed clip isn&#039;t your average perfume advert\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/kenzo-fragrance\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-31T09:43:07+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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