{"id":38481,"date":"2016-09-28T19:01:57","date_gmt":"2016-09-28T17:01:57","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=38481"},"modified":"2016-09-28T19:01:57","modified_gmt":"2016-09-28T17:01:57","slug":"yproject-ss17-obsessed-brand","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/yproject-ss17-obsessed-brand\/","title":{"rendered":"Y\/Project SS17: Getting Trashy with PFW's Hottest Brand"},"content":{"rendered":"

\"y-project_ss17_mlc-17\"<\/p>\n

Perhaps it is the finalist status in this year’s LVMH <\/a>prize, or maybe it’s because they share a PR with fashion’s favourite brand\u00a0Vetements, <\/a>but whatever the catalyst, the Y\/Project show last night in Paris boasted the most frantic crowd at the SS’17 presentations so far.
\nLuckily, after waiting for more than an hour for the show to start, the clothes didn’t disappoint. Hotpants with chaps held up with garter straps were styled with diamonte-encrusted sling-backs (which the designer \u00a0admitted he picked up in Chinatown), and velvet bodycon followed satin ruffles resulting in a fabulous exercise in deliberate bad taste.
\n“We were going for trashy aristocrat”, said Glenn Martens, the Belgian designer behind the line, he added,”We wanted to portray a good-girl-gone-bad”. The ambitious collection of\u00a0sculptural satin minidresses, hoodies and faux-pearls – not forgetting the chaps – instantly conjured the original bad gal, Riri, already a fan of the streetwear brand.<\/p>\n

“We were going for trashy aristocrat”<\/p><\/blockquote>\n

Like aforementioned\u00a0French label, Vetements, the styling was part of the appeal, Martens, however,\u00a0is not precious and is prepared for the whimsical looks to be pulled apart by fashion editors, saying \u201c I don\u2019t think it needs to be styled as full looks, I want it to be appropriated, I\u2019m excited to see how it will be worn\u201d. And so will the adoring crowds of French scene-kids, who fought their way in to see the show, proving that Parisians sind<\/em> capable of losing their cool after all, but only if it is over fashion’s next big thing.
\nScroll through the gallery below for the backstage photos\u00a0by:\u00a0Matthieu Lemaire Courapied
\n
\n <\/p>","protected":false},"excerpt":{"rendered":"

The crowd at Y\/Project at Paris Fashion Week prove that this will be fashion’s next big thing <\/p>","protected":false},"author":1,"featured_media":38484,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[226,27,1277,4780,4099],"class_list":["post-38481","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-glenn-martens","tag-paris","tag-pfw","tag-ss17","tag-yproject"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"\nY\/Project SS17: Getting Trashy with PFW's Hottest Brand Y\/Project SS17: Getting Trashy with PFW's Hottest Brand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/yproject-ss17-obsessed-brand\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Y\/Project SS17: Getting Trashy with PFW's Hottest Brand Y\/Project SS17: Getting Trashy with PFW's Hottest Brand\" \/>\n<meta property=\"og:description\" content=\"The crowd at Y\/Project at Paris Fashion Week prove that this will be fashion's next big thing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/yproject-ss17-obsessed-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-28T17:01:57+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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