{"id":38586,"date":"2016-09-30T10:58:00","date_gmt":"2016-09-30T08:58:00","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=38586"},"modified":"2016-09-30T10:58:00","modified_gmt":"2016-09-30T08:58:00","slug":"pharrell-adidas","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/pharrell-adidas\/","title":{"rendered":"Everything You Need to Know about Pharrell&#039;s New Kicks"},"content":{"rendered":"<p><img decoding=\"async\" class=\"size-medium wp-image-38592 aligncenter\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2016\/09\/Adidas_Pharrell_6-900x573.jpg\" alt=\"Lookbook. Image courtesy of Adidas\" width=\"900\" height=\"573\" \/><br \/>\n&nbsp;<\/p>\n<blockquote><p>&#8220;We all look different, we all speak different languages, but we\u2019re all connected&#8221; &#8211; Pharrell<\/p><\/blockquote>\n<p>Following up on Pharrell Williams\u2019 2014 collaboration with <a href=\"https:\/\/www.sleek-mag.com\/de\/?s=adidas&amp;submit=Search\" target=\"_blank\">Adidas<\/a>, which saw a refresh of the brand\u2019s famed Superstar shoe collection, the popular songwriter has teamed up with the sports label yet again to bring sneakerheads a new crop of kicks released yesterday.<br \/>\nFor his second project, Pharrell presents Hu, a collection that aims to connect people through the exploration of humanity, culture and diversity. &#8220;Hu is short for human \u2013 human being, human race, humankind,&#8221; said Pharrell. &#8220;But Hu, itself is also a reference to colour. As human beings, we all have a colour. We all look different, we all speak different languages, but we\u2019re all connected.&#8221;<br \/>\n&nbsp;<br \/>\n<img decoding=\"async\" class=\"size-medium wp-image-38595 aligncenter\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2016\/09\/Adidas_Pharrell_3-900x573.jpg\" alt=\"adidas_pharrell_3\" width=\"900\" height=\"573\" \/><br \/>\n&nbsp;<br \/>\n<img decoding=\"async\" class=\"size-medium wp-image-38594 aligncenter\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2016\/09\/Adidas_Pharrell_2-900x573.jpg\" alt=\"adidas_pharrell_2\" width=\"900\" height=\"573\" \/><br \/>\n&nbsp;<br \/>\nThe range of ready-to-wear and footwear has been designed in a variety of colours, reflecting this idea of unifying everyone regardless of race.\u00a0Unfortunately, unless you were quick to snag your favourite look yesterday, you might be out of luck as <a href=\"http:\/\/footwearnews.com\/2016\/focus\/collaborations\/pharrell-williams-adidas-hu-race-nmd-sept-29-resell-value-263098\/\" target=\"_blank\">some websites<\/a> have already reported quick sell-outs.<br \/>\nFor Pharrell, the idea of sharing the stories of diverse groups around the world has elevated this project. He has taken influence from these people, and hopes to give back to the communities by shining a spotlight on their traditions and ways of life, as can be seen in the line&#8217;s\u00a0campaign video which\u00a0chronicles his time with Native Americans in North Dakota.<br \/>\nWatch the official campaign video below for a better understanding of the inspiration behind Hu:<br \/>\n&nbsp;<br \/>\nhttps:\/\/www.youtube.com\/watch?v=mjnUyQvXSkc<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\n<img decoding=\"async\" class=\"size-medium wp-image-38593 aligncenter\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2016\/09\/Adidas_Pharrell_1-900x573.jpg\" alt=\"adidas_pharrell_1\" width=\"900\" height=\"573\" \/><br \/>\n&nbsp;<br \/>\n<strong>For more information on adidas please visit the brand&#8217;s <a href=\"http:\/\/www.adidas.de\/\" target=\"_blank\">Website<\/a><\/strong> \n&nbsp;<br \/>\n&nbsp;<br \/>\n&nbsp;<br \/>\nImages courtesy of Adidas<\/p>","protected":false},"excerpt":{"rendered":"<p>The musician has teamed up with adidas yet again<\/p>","protected":false},"author":1,"featured_media":38607,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[1014,4100,3905,6092,21,6093,6094,6095,1287,6096,931],"class_list":["post-38586","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-adidas","tag-apparel","tag-culture","tag-diversity","tag-fashion","tag-hu","tag-humanity","tag-pharrell-williams","tag-shoes","tag-sneakerhead","tag-sneakers"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Everything You Need to Know about Pharrell&#039;s New Kicks<\/title>\n<meta name=\"description\" content=\"The musician has teamed up with adidas yet again\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/pharrell-adidas\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything You Need to Know about Pharrell&#039;s New Kicks\" \/>\n<meta property=\"og:description\" content=\"The musician has teamed up with adidas yet again\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/pharrell-adidas\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-30T08:58:00+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. This creativity manifests itself in SLEEK\u2019s quarterly print publication, digital and social media channels.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sleek-mag.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.sleek-mag.com\/article\/pharrell-adidas\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sleek-mag.com\/article\/pharrell-adidas\/#webpage\",\"url\":\"https:\/\/www.sleek-mag.com\/article\/pharrell-adidas\/\",\"name\":\"Everything You Need to Know about Pharrell's New Kicks\",\"isPartOf\":{\"@id\":\"https:\/\/www.sleek-mag.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sleek-mag.com\/article\/pharrell-adidas\/#primaryimage\"},\"datePublished\":\"2016-09-30T08:58:00+00:00\",\"dateModified\":\"2016-09-30T08:58:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.sleek-mag.com\/#\/schema\/person\/1fd4c1b41c96eff389e4781115613a68\"},\"description\":\"The musician has teamed up with adidas yet again\",\"breadcrumb\":{\"@id\":\"https:\/\/www.sleek-mag.com\/article\/pharrell-adidas\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sleek-mag.com\/article\/pharrell-adidas\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sleek-mag.com\/article\/pharrell-adidas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sleek-mag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Everything You Need to Know about Pharrell&#039;s New Kicks\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sleek-mag.com\/#\/schema\/person\/1fd4c1b41c96eff389e4781115613a68\",\"name\":\"sleek\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.sleek-mag.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/28a91a7b03694a9860c1590004521e06b91644c079476028047b1a7f5e3eb6e9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/28a91a7b03694a9860c1590004521e06b91644c079476028047b1a7f5e3eb6e9?s=96&d=mm&r=g\",\"caption\":\"sleek\"},\"description\":\"She\u2019s currently writing her thesis on immersive installation and has a soft spot for techno, existential art memes and nineties sunglasses.\",\"url\":\"https:\/\/www.sleek-mag.com\/de\/author\/sleek\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Everything You Need to Know about Pharrell's New Kicks","description":"The musician has teamed up with adidas yet again","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sleek-mag.com\/de\/article\/pharrell-adidas\/","og_locale":"de_DE","og_type":"article","og_title":"Everything You Need to Know about Pharrell's New Kicks","og_description":"The musician has teamed up with adidas yet again","og_url":"https:\/\/www.sleek-mag.com\/de\/article\/pharrell-adidas\/","og_site_name":"Sleek Magazine","article_publisher":"https:\/\/www.facebook.com\/sleekmag\/","article_published_time":"2016-09-30T08:58:00+00:00","twitter_card":"summary_large_image","twitter_creator":"@sleekmag","twitter_site":"@sleekmag","twitter_misc":{"Verfasst von":"sleek","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.sleek-mag.com\/#website","url":"https:\/\/www.sleek-mag.com\/","name":"Schlankes Magazin","description":"Sleek ist Deutschlands f\u00fchrendes unabh\u00e4ngiges Medienhaus\/Marke f\u00fcr Kreativit\u00e4t und Innovation mit Sitz in Berlin, der kreativen Hauptstadt der Welt. Diese Kreativit\u00e4t manifestiert sich in der viertelj\u00e4hrlich erscheinenden Print-Publikation, den digitalen und Social-Media-Kan\u00e4len von SLEEK.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sleek-mag.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.sleek-mag.com\/article\/pharrell-adidas\/#primaryimage","url":"","contentUrl":""},{"@type":"WebPage","@id":"https:\/\/www.sleek-mag.com\/article\/pharrell-adidas\/#webpage","url":"https:\/\/www.sleek-mag.com\/article\/pharrell-adidas\/","name":"Everything You Need to Know about Pharrell's New Kicks","isPartOf":{"@id":"https:\/\/www.sleek-mag.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sleek-mag.com\/article\/pharrell-adidas\/#primaryimage"},"datePublished":"2016-09-30T08:58:00+00:00","dateModified":"2016-09-30T08:58:00+00:00","author":{"@id":"https:\/\/www.sleek-mag.com\/#\/schema\/person\/1fd4c1b41c96eff389e4781115613a68"},"description":"The musician has teamed up with adidas yet again","breadcrumb":{"@id":"https:\/\/www.sleek-mag.com\/article\/pharrell-adidas\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sleek-mag.com\/article\/pharrell-adidas\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sleek-mag.com\/article\/pharrell-adidas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sleek-mag.com\/"},{"@type":"ListItem","position":2,"name":"Everything You Need to Know about Pharrell&#039;s New Kicks"}]},{"@type":"Person","@id":"https:\/\/www.sleek-mag.com\/#\/schema\/person\/1fd4c1b41c96eff389e4781115613a68","name":"schlank","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.sleek-mag.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/28a91a7b03694a9860c1590004521e06b91644c079476028047b1a7f5e3eb6e9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/28a91a7b03694a9860c1590004521e06b91644c079476028047b1a7f5e3eb6e9?s=96&d=mm&r=g","caption":"sleek"},"description":"Zurzeit schreibt sie ihre Doktorarbeit \u00fcber immersive Installationen und hat ein Faible f\u00fcr Techno, existentielle Kunstmemes und Sonnenbrillen aus den Neunzigern.","url":"https:\/\/www.sleek-mag.com\/de\/author\/sleek\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/posts\/38586","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/comments?post=38586"}],"version-history":[{"count":0,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/posts\/38586\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/media?parent=38586"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/categories?post=38586"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/tags?post=38586"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}