{"id":39387,"date":"2016-10-14T16:55:27","date_gmt":"2016-10-14T14:55:27","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=39387"},"modified":"2016-10-14T16:55:27","modified_gmt":"2016-10-14T14:55:27","slug":"eytys-jennifer-mehigan","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/eytys-jennifer-mehigan\/","title":{"rendered":"Unapologetic Weirdness from EYTYS and Jennifer Mehigan"},"content":{"rendered":"

 
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\nThe unisex Swedish shoe brand Eytys has launched a digital art project in a multi-collaboration with contemporary Irish artist Jennifer Mehigan\u00a0and South African photographer Kristin-Lee Mollman. Styled by Martina Almquist, \u00a0“Luv Crimez” is \u00a0one big mash-up of \u00a0Eytys AW16 shoe collection and a\u00a0group of colourful Stockholm locals juxtaposed with Mehigan’s explosive and experimental cyberpunk computer-generated artwork and illustrations.
\nHighlighting the attraction of weirdness, the video collage is part of Mehigan’s signature work of “cybersensuality”, a key theme reflected throughout her blend of digital and physical art and social media channels. Her signature work fuses digital craftsmanship with contemporary fine art and has been exhibited globally from her her home in Singapore, and all major European capitals including Berlin.<\/p>\n

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\n“Luv Crimez” has\u00a0been translated into a print publication, launching at\u00a0Eytys.com<\/a>, Eytys Stockholm store and select retailers around the world along with a series of multi-collaborative printed publications.
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