{"id":40658,"date":"2016-11-09T15:32:56","date_gmt":"2016-11-09T14:32:56","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=40658"},"modified":"2016-11-09T15:32:56","modified_gmt":"2016-11-09T14:32:56","slug":"hawlin-adidas-berlin","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/hawlin-adidas-berlin\/","title":{"rendered":"Haw-lin Redesigns Berlin&#039;s No74 Shop"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p class=\"size--small\"><img decoding=\"async\" class=\"size-full wp-image-40663\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2016\/11\/No74-Berlin_1.jpg\" alt=\"No74, concept store, berlin, adidas\" width=\"1500\" height=\"1000\" \/> Images courtesy of Adidas<\/p>\n<p class=\"p1\">Berlin&#8217;s go-to Adidas concept store, <a href=\"http:\/\/www.no74-berlin.com\/\" target=\"_blank\">No74<\/a>, returns with a complete new look thanks to Berlin-based duo\u00a0Haw-lin Services. Created in collaboration with Geckeler Michels\u00a0and\u00a0Schroeder Rauch,\u00a0the new layout combines\u00a0clean displays with floating linear lighting to create a minimalist space that places focus where it really matters \u2013 the clothes and kicks.<\/p>\n<p class=\"p1\"><span class=\"s1\">Located in <\/span>the heart of Berlin&#8217;s best neighbourhood for fashion and culture, the Mitte\u00a0shop is\u00a0adidas&#8217; first select store in the world. Housing an impressive selection of exclusive footwear, apparel and accessories, this Torstra\u00dfe boutique is your go-to for coveted collaborations with Kanye West, Pharrell Williams, Raf Simons and Stella McCartney.<\/p>\n<p class=\"p1\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-40662\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2016\/11\/No74-Berlin_2.jpg\" alt=\"No74, concept store, berlin, adidas\" width=\"1500\" height=\"998\" \/><\/p>\n<p class=\"p1\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-40661\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2016\/11\/No74-Berlin_3.jpg\" alt=\"No74, concept store, berlin, adidas\" width=\"1500\" height=\"998\" \/><\/p>\n<p class=\"p1\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-40660\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2016\/11\/No74-Berlin_5.jpg\" alt=\"No74, concept store, berlin, adidas\" width=\"1500\" height=\"1125\" \/><\/p>\n<p class=\"p1\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-40659\" src=\"https:\/\/www.sleek-mag.com\/wp-content\/uploads\/2016\/11\/No74-Berlin_6.jpg\" alt=\"No74, concept store, berlin, adidas\" width=\"1500\" height=\"998\" \/><\/p>\n<p class=\"p1\"><strong>Visit No74&#8217;s <a href=\"http:\/\/www.no74-berlin.com\/\" target=\"_blank\">Website<\/a> for more information on its renovated Torstrasse 74 space<\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Visit the newly renovated space for the newest apparel and hottest collabs from adidas<\/p>","protected":false},"author":1,"featured_media":40664,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[1014,34,6657,6658,6659,6660,6661,6662,3822,2176,6663],"class_list":["post-40658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-adidas","tag-berlin","tag-concept-stores-berlin","tag-geckeler-michels","tag-haw-lin-services","tag-limited-edition-adidas","tag-no74","tag-schroeder-rauch","tag-shopping","tag-stella-mccartney","tag-torstrasse"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Haw-lin Redesigns Berlin&#039;s No74 Shop Haw-lin Redesigns Berlin&#039;s No74 Shop<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/hawlin-adidas-berlin\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Haw-lin Redesigns Berlin&#039;s No74 Shop Haw-lin Redesigns Berlin&#039;s No74 Shop\" \/>\n<meta property=\"og:description\" content=\"Visit the newly renovated space for the newest apparel and hottest collabs from adidas\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/hawlin-adidas-berlin\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-09T14:32:56+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"sleek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. This creativity manifests itself in SLEEK\u2019s quarterly print publication, digital and social media channels.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.sleek-mag.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"de\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.sleek-mag.com\/article\/hawlin-adidas-berlin\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.sleek-mag.com\/article\/hawlin-adidas-berlin\/#webpage\",\"url\":\"https:\/\/www.sleek-mag.com\/article\/hawlin-adidas-berlin\/\",\"name\":\"Haw-lin Redesigns Berlin&#039;s No74 Shop Haw-lin Redesigns Berlin&#039;s No74 Shop\",\"isPartOf\":{\"@id\":\"https:\/\/www.sleek-mag.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.sleek-mag.com\/article\/hawlin-adidas-berlin\/#primaryimage\"},\"datePublished\":\"2016-11-09T14:32:56+00:00\",\"dateModified\":\"2016-11-09T14:32:56+00:00\",\"author\":{\"@id\":\"https:\/\/www.sleek-mag.com\/#\/schema\/person\/1fd4c1b41c96eff389e4781115613a68\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.sleek-mag.com\/article\/hawlin-adidas-berlin\/#breadcrumb\"},\"inLanguage\":\"de\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.sleek-mag.com\/article\/hawlin-adidas-berlin\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.sleek-mag.com\/article\/hawlin-adidas-berlin\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.sleek-mag.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Haw-lin Redesigns Berlin&#039;s No74 Shop\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.sleek-mag.com\/#\/schema\/person\/1fd4c1b41c96eff389e4781115613a68\",\"name\":\"sleek\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\/\/www.sleek-mag.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/28a91a7b03694a9860c1590004521e06b91644c079476028047b1a7f5e3eb6e9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/28a91a7b03694a9860c1590004521e06b91644c079476028047b1a7f5e3eb6e9?s=96&d=mm&r=g\",\"caption\":\"sleek\"},\"description\":\"She\u2019s currently writing her thesis on immersive installation and has a soft spot for techno, existential art memes and nineties sunglasses.\",\"url\":\"https:\/\/www.sleek-mag.com\/de\/author\/sleek\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Haw-lin Redesigns Berlin&#039;s No74 Shop Haw-lin Redesigns Berlin&#039;s No74 Shop","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sleek-mag.com\/de\/article\/hawlin-adidas-berlin\/","og_locale":"de_DE","og_type":"article","og_title":"Haw-lin Redesigns Berlin&#039;s No74 Shop Haw-lin Redesigns Berlin&#039;s No74 Shop","og_description":"Visit the newly renovated space for the newest apparel and hottest collabs from adidas","og_url":"https:\/\/www.sleek-mag.com\/de\/article\/hawlin-adidas-berlin\/","og_site_name":"Sleek Magazine","article_publisher":"https:\/\/www.facebook.com\/sleekmag\/","article_published_time":"2016-11-09T14:32:56+00:00","twitter_card":"summary_large_image","twitter_creator":"@sleekmag","twitter_site":"@sleekmag","twitter_misc":{"Verfasst von":"sleek","Gesch\u00e4tzte Lesezeit":"1\u00a0Minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.sleek-mag.com\/#website","url":"https:\/\/www.sleek-mag.com\/","name":"Schlankes Magazin","description":"Sleek ist Deutschlands f\u00fchrendes unabh\u00e4ngiges Medienhaus\/Marke f\u00fcr Kreativit\u00e4t und Innovation mit Sitz in Berlin, der kreativen Hauptstadt der Welt. Diese Kreativit\u00e4t manifestiert sich in der viertelj\u00e4hrlich erscheinenden Print-Publikation, den digitalen und Social-Media-Kan\u00e4len von SLEEK.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sleek-mag.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"de"},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.sleek-mag.com\/article\/hawlin-adidas-berlin\/#primaryimage","url":"","contentUrl":""},{"@type":"WebPage","@id":"https:\/\/www.sleek-mag.com\/article\/hawlin-adidas-berlin\/#webpage","url":"https:\/\/www.sleek-mag.com\/article\/hawlin-adidas-berlin\/","name":"Haw-lin Redesigns Berlin&#039;s No74 Shop Haw-lin Redesigns Berlin&#039;s No74 Shop","isPartOf":{"@id":"https:\/\/www.sleek-mag.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sleek-mag.com\/article\/hawlin-adidas-berlin\/#primaryimage"},"datePublished":"2016-11-09T14:32:56+00:00","dateModified":"2016-11-09T14:32:56+00:00","author":{"@id":"https:\/\/www.sleek-mag.com\/#\/schema\/person\/1fd4c1b41c96eff389e4781115613a68"},"breadcrumb":{"@id":"https:\/\/www.sleek-mag.com\/article\/hawlin-adidas-berlin\/#breadcrumb"},"inLanguage":"de","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sleek-mag.com\/article\/hawlin-adidas-berlin\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.sleek-mag.com\/article\/hawlin-adidas-berlin\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.sleek-mag.com\/"},{"@type":"ListItem","position":2,"name":"Haw-lin Redesigns Berlin&#039;s No74 Shop"}]},{"@type":"Person","@id":"https:\/\/www.sleek-mag.com\/#\/schema\/person\/1fd4c1b41c96eff389e4781115613a68","name":"schlank","image":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.sleek-mag.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/28a91a7b03694a9860c1590004521e06b91644c079476028047b1a7f5e3eb6e9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/28a91a7b03694a9860c1590004521e06b91644c079476028047b1a7f5e3eb6e9?s=96&d=mm&r=g","caption":"sleek"},"description":"Zurzeit schreibt sie ihre Doktorarbeit \u00fcber immersive Installationen und hat ein Faible f\u00fcr Techno, existentielle Kunstmemes und Sonnenbrillen aus den Neunzigern.","url":"https:\/\/www.sleek-mag.com\/de\/author\/sleek\/"}]}},"_links":{"self":[{"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/posts\/40658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/comments?post=40658"}],"version-history":[{"count":0,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/posts\/40658\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/media?parent=40658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/categories?post=40658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sleek-mag.com\/de\/wp-json\/wp\/v2\/tags?post=40658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}