{"id":43108,"date":"2017-01-05T11:11:16","date_gmt":"2017-01-05T10:11:16","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=43108"},"modified":"2017-01-05T11:11:16","modified_gmt":"2017-01-05T10:11:16","slug":"interests-yougov","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/interests-yougov\/","title":{"rendered":"This Website Guesses Your Identity Based on Your Interests"},"content":{"rendered":"

 
\nIt’s 2016 and the Big Brother that George Orwell warned us all about is now\u00a0a reality named YouGov. However, this particular ominous informant is more concerned with your cultural consumption than any political affiliation (for now at least). Collecting a range of information that includes your\u00a0favourite musicians, meals\u00a0and clothing brands, all of your interests are\u00a0then used for marketing purposes.
\nBut now you can pull back the curtain and see how it works. YouGov profiles<\/a> allows you to type in almost any brand, advertisement or thing, and see the relative age, wealth, and political leanings of somebody who shares those interests. Nevertheless, such a method cannot proclaim to be 100%, throwing up some strange surprises along the way. Let’s take a look at what some of the things you like says about you.
\n(Note: This study is only based upon residents of the United Kingdom, as many inputs\u00a0on the German version still lacks sufficient data)<\/p>\n

\"interests\" Search For Whatever You Desire. Credit: YouGov<\/p>\n

Tracey Emin<\/h2>\n

As well as investing with Smile Bank and googling Diana Vickers, fans of the artist \u2014 rich, middle-aged\u00a0females from London \u2014 love\u00a0Twin Peaks\u00a0<\/em>(understandable), pierogi and believe “the world would be better if women were in charge”.<\/p>\n

David Hockney<\/h2>\n

Loved in his hometown, the average Hockney fan is from Yorkshire, works in architecture and can’t say no to a\u00a0caper beurre blanc. They also daydream about becoming a guest\u00a0on the BBC show\u00a0Desert Island Discs.
\nhttps:\/\/www.instagram.com\/p\/meV7k8kCWz\/<\/a><\/p>\n

Tinder<\/h2>\n

Slightly troubling, your primary interest is shooting. As expected, your second favourite app is Snapchat.<\/p>\n

Damien Hirst<\/h2>\n

Your a left-wing female who enjoys watching TV and going to betting shops.<\/p>\n

Chanel<\/h2>\n

Your favourite film is\u00a0The Bee Movie.<\/em><\/p>\n

Banksy<\/h2>\n

You live around\u00a0Bristol and wouldn’t mind having a wind turbine in your area. I feel Banksy answered this one.<\/p>\n

Dr. Martens<\/h2>\n

If you wear the infamous shoe you are to the left of Lenin, describe yourself as alternative, drink Guinness and really really love The Smiths.<\/p>\n

Vivienne Westwood<\/h2>\n

Your favourite food is the unassuming Tuna Sandwich.<\/p>\n

\"interests\" You can get both here! Photo Credit: Helen Page<\/p>\n

Topshop<\/h2>\n

You love shopping, Primark and hot dogs. This explains the retailer’s new Alexanderplatz location.<\/p>\n

<\/h2>\n

Berlin<\/h2>\n

Your are a young, middle-class, left wing male working in media and publishing. Hey YouGov, stop stalking me.
\n <\/p>\n

Nickelback<\/h2>\n

Getting it absolutely right, the average Nickelback fan works in military and defence, is interested in the 2003 Iraq War, loves Jared Leto and read The Sun.
\n <\/p>","protected":false},"excerpt":{"rendered":"

It’s 2016 and the Big Brother that George Orwell warned us all about is now a reality named YouGov<\/p>","protected":false},"author":78,"featured_media":43205,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[11856,139],"tags":[3772,38,7286,7287,5092,7288,21,7289,7290,7291,7292,756,7180,6195,7293],"class_list":["post-43108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sleek-art","category-art","tag-algorithm","tag-art","tag-big-brother","tag-consumers","tag-damien-hirst","tag-demographics","tag-fashion","tag-news","tag-online","tag-orwell","tag-survaillance","tag-tracey-emin","tag-trends","tag-vivienne-westwood","tag-yougov"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"\nWhat Your Interests Reveal About Your Personality<\/title>\n<meta name=\"description\" content=\"Yougov profiles shows you what your interests say about you. 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