{"id":43988,"date":"2017-01-13T17:58:57","date_gmt":"2017-01-13T16:58:57","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=43988"},"modified":"2017-01-13T17:58:57","modified_gmt":"2017-01-13T16:58:57","slug":"fashion-industry-dancing","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/fashion-industry-dancing\/","title":{"rendered":"Why The Fashion Industry Feels Like Dancing"},"content":{"rendered":"

\"Images Images courtesy of Kenzo, @garycard, Nike and Paul Smith<\/p>\n

Introducing the high-impact trend that is moving the fashion industry<\/em><\/p>\n

2016, thanks to the mercy of time, has finally passed away, and 2017 has come to take its place. With it comes new hope (albeit not founded on much) that things might get better \u2013 and while the global political situation is descending into even further shambles \u2013 the fashion world looks poised to shake things up.
\nAnd the\u00a0new mode to look out for? Dance! In the last week, several major fashion labels have incorporated dancing as diverse\u00a0as performance art, hip-hop and acrobatics in order to bolster their brands. This highly exciting multi-disciplinary\u00a0approach can be seen across both runway collections\u00a0und<\/em> promotional videos.
\nClothes, even on the runway, are becoming more and more marketed as wearable and functional\u00a0instead of merely aesthetic. This shows fashion’s increasing awareness \u2014 coupled with ethical sourcing, genderqueer models and non-binary clothing \u2014 towards making their designs\u00a0work for all. This increasing democratisation, especially in today’s increasingly divisive world, can only be seen as a welcoming sign.
\nBelow are four examples of how fashion and dance have combined in the last week<\/em>
\n <\/p>\n

\"Images Images courtesy of Instagram @theoadams and @garycard<\/p>\n

The Rise Of The Star Choreographer<\/h2>\n

At the forefront of this new trend is club-kid-turned-choreographer Theo Adams. \u00a0Adams started out on London’s party scene in 2006, when he was just a teenager, with ad-hoc performances at Matthew Stone’s parties. Adams would regularly appear in drag, and pour clubbers vodka from his teapot, or mime on make-shift stages to Whitney Houston songs.
\nOver the next ten years, the artist developed his niche performance style, making his name at the Late At Tate Show, and in 2016 he returned to the iconic gallery to choreograph a show in response to the painting\u00a0Veil<\/em> by Iranian artist Shirazeh Houshiary.
\nLast week, he\u00a0made a splash at London Fashion Week Men’s shows, firstly by collaborating with Central Saint Martin’s graduate and club kid Charles Jeffrey \u2013 where he choreographed a dazzling show soundtracked by Bj\u00f6rk, and secondly, by coordinating his dancers to perform for gender-queer collective\u00a0Art School’s latest show\u00a0as a part of Fashion East. The presentation, featuring non-models and non-gender-conforming artists, was a huge success. As Adams succinctly told Dazed<\/a>:\u00a0\u201cIt\u2019s more interesting than people just standing still for two hours.\u201d
\n <\/p>\n

\"Images Images courtesy of Paul Smith<\/p>\n

The Big Brand Endorsement<\/h2>\n

It isn’t just up and coming brands that are using dance and fashion to excellent effect. Paul Smith used acrobatic dancers to launch his AW17 PS collection at Pitti Uomo on Wednesday. Combining sportswear and Smith’s own love for cycling, the performance was praised for showcasing bold prints that are as durable as they are fun to wear. Using an upbeat soundtrack from recently deceased heroes David Bowie, George Michael and Prince, his PS presentation in Florence shows how dance has truely entered fashion’s concience. Expect more big names to be following this trend.<\/p>\n

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https:\/\/www.youtube.com\/watch?v=s9dXgRWgq7w<\/a><\/p>\n

The High Fashion Campaign\u00a0<\/strong><\/h2>\n

Following up on the success of their New Fragrance video<\/a>, Kenzo has launched a seven-minute long dance video for their SS17 campaign choreographed by Ryan Heffington and directed by Partel Olivia. The video entitled Club Ark Eternal<\/em> is an homage to dancing, and clubbing as a source of freedom, and a liberating safe space to express yourself.
\n <\/p>\n