{"id":45222,"date":"2017-01-30T18:12:43","date_gmt":"2017-01-30T17:12:43","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=45222"},"modified":"2017-01-30T18:12:43","modified_gmt":"2017-01-30T17:12:43","slug":"proenza-schouler-following-vetements-footsteps","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/proenza-schouler-following-vetements-footsteps\/","title":{"rendered":"Proenza Schouler Are Following in Vetements Footsteps"},"content":{"rendered":"

\"Proenza Proenza Schouler AW ’16<\/p>\n

 
\nJack McCollough and Lazaro Hernandez, the Parsons-taught duo behind Proenza Schouler<\/a>, have chosen to scrap the usual fashion system. Instead, the pair will show their future\u00a0collections in Paris Couture Week, instead of New York, starting from SS18.
\n“Proenza Schouler is pleased to announce its decision to break from the traditional ready-to-wear calendar in order to pursue a business model more aligned to the realities of commerce today,\u201d the company said in a statement released to BoF<\/a>. This move will be key in “giving them a longer life at retail.\u201d
\nThe label is not the first to free themselves from the typical show schedule; Vetements<\/a> and Rodarte have also chosen to show during Paris Couture Week. The idea behind the shift for these brands is to catch buyers while their budgets are highest. Time will tell if even more brands follow suit.
\n <\/p>\n

\"Vetements Vetements AW17 show during Paris Couture Week<\/p>","protected":false},"excerpt":{"rendered":"

Proenza Schouler follows suit after Vetements and Rodarte both ditch the traditional ready-to-wear calendar <\/p>","protected":false},"author":66,"featured_media":34208,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[81],"tags":[7689,647,21,125,56,899,7641,2734],"class_list":["post-45222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fashion","tag-commerce","tag-couture","tag-fashion","tag-new-york-fashion-week","tag-paris-fashion-week","tag-proenza-schouler","tag-rodarte","tag-vetements"],"acf":{"main_category":null,"legacy":"1","exclude_from_ads":null,"hero_title":null,"subtitle":null,"hero":null,"teasers":null,"facebook_image":null,"related_articles":null,"next_article":null,"sleek_card_focus":null,"content":null},"yoast_head":"\nProenza Schouler Are Following in Vetements Footsteps Proenza Schouler Are Following in Vetements Footsteps<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sleek-mag.com\/de\/article\/proenza-schouler-following-vetements-footsteps\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Proenza Schouler Are Following in Vetements Footsteps Proenza Schouler Are Following in Vetements Footsteps\" \/>\n<meta property=\"og:description\" content=\"Proenza Schouler follows suit after Vetements and Rodarte both ditch the traditional ready-to-wear calendar\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sleek-mag.com\/de\/article\/proenza-schouler-following-vetements-footsteps\/\" \/>\n<meta property=\"og:site_name\" content=\"Sleek Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sleekmag\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-30T17:12:43+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:site\" content=\"@sleekmag\" \/>\n<meta name=\"twitter:label1\" content=\"Verfasst von\" \/>\n\t<meta name=\"twitter:data1\" content=\"Violet Conroy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Gesch\u00e4tzte Lesezeit\" \/>\n\t<meta name=\"twitter:data2\" content=\"1\u00a0Minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.sleek-mag.com\/#website\",\"url\":\"https:\/\/www.sleek-mag.com\/\",\"name\":\"Sleek Magazine\",\"description\":\"Sleek is Germany\u2019s leading independent media house\/brand for creativity and innovation located in Berlin the creative capital of the world. 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