{"id":48156,"date":"2017-03-14T18:23:40","date_gmt":"2017-03-14T17:23:40","guid":{"rendered":"https:\/\/www.sleek-mag.com\/?p=48156"},"modified":"2017-03-14T18:23:40","modified_gmt":"2017-03-14T17:23:40","slug":"clean-air-now-campaign","status":"publish","type":"post","link":"https:\/\/www.sleek-mag.com\/de\/article\/clean-air-now-campaign\/","title":{"rendered":"London's Young Creatives Are Fighting Air Pollution One Billboard at a Time"},"content":{"rendered":"

\"War
\nLondon’s air pollution continues to make\u00a0the news time and time again.\u00a0Only six days into 2017,\u00a0Brixton Road had already broken the\u00a0annual pollution limit<\/a>. And\u00a0only a few weeks later, London’s pollution levels surpassed those of Beijing<\/a> for a brief period of time, leading to\u00a0<\/span>London’s mayor Sadiq Khan declaring the situation a “health crisis”. But despite the alarming situation, many young Londoners are still oblivious to just how hazardous the pollution really, with seventy percent of teenagers\u00a0being unaware of how bad the city’s air is.
\nClean Air Now<\/a>, a youth-led group of British activists, is out to change that situation one billboard campaign at a time. Last summer, artist\u00a0Vasilisa Forbes, graphic designer Claire Matthews and photographer Terry Paul founded the charity together with a group of like-minded anti-pollution volunteers\u00a0they had gathered on the internet. After the launch of their first campaign, they are now back with a series of billboards promoting electric transportation. Teaming up with a number of Grime scene all-stars including P Money, Tempah T and Poppy Ajudha, they have stayed true to their unusually artistic and bold approach to environmental activism. Their 48 sheet billboards, which were created in<\/span>\u00a0association with Tesla and the filtering face mask brand Vogmask,\u00a0are being displayed around London’s most polluted areas. Ditching the commonly used idyllic imagery of flowers and blue skies young and urban eco-gang within an apocalyptic scenery, Clean Air Now is\u00a0setting a strong example of how to create awareness amongst a young target group that is too often overlooked in environmental campaigns. \u00a0Seeing that air pollution currently kills\u00a0more people than HIV, this pursuit is now more urgent than ever.
\n\"Clean\u00a0 \u00a0\"Clean<\/p>","protected":false},"excerpt":{"rendered":"

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